Workplace Partnershipwith

Sav-on Workplace PartnershipIn memory of Hugo Constantino

• Hugo was a 33-year Sav-on employee

• He was a mentor and a friend to all he touched

• He passed away waiting for a lung transplant

• His family called on OneLegacy to help

California Donate Life RegistryMeasurement Tool

• 1,827 people have signed up on Donate Life California Registry in response to a “Friends of Hugo” challenge to Sav-on/Albertsons Associates

• Donate Life California Registry tracks “Event/Challenge” signups

• Store managers responsible for all store-level communications

Sav-on In-store Promotional CampaignNational Donate Life Month

• 331 Southern California Sav-on stores participating

• 150 stores serviced by volunteer Ambassadors

• Runs throughout April

• Culminates at Donate Life Run/Walk

• Green Donate Life Awareness Bracelets on sale at each cash register

• Coalition brochures in two areas of the store

• Donate Life Run/Walk “Presenting Sponsor” poster in front window

• Donate Life poster in Associates lunch room

Sav-on In-Store Program

Sav-on In-Store Program (cont’d)

• Each store can participate in a Jeans Day on April 28• All cashiers to wear Donate Life T-shirts on April 28• Sav-on will offer the 4 top-selling stores a Donate Life

Run/Walk sports bag and a store pizza party• Associates encouraged to join

Sav-on team at Donate Life Run/Walk

• Key to implementation: recruitment of Ambassadors

• Personally touch each store and inspire the Associates to bring the donation message to the community

• Ensure materials are displayed

Sav-on Ambassadors

Communication Strategies

• Communication to Managers– Email from corporate– Letter in materials box

• Communication to Associates– Ambassadors

• Communication to Ambassadors– Conference calls/in-person meeting– Weekly emails

Communication Strategies (cont’d)

• Communication to Public– KZLA radio buys– In-store circular– In-store radio– Canister marketing – Associates– Sav-on tag on bus shelters

Contact Information

• Kathleen HostertCommunity Development CoordinatorOneLegacy714-264-5030khostert@onelegacy.org