workshop 3: implement (pitch training)
TRANSCRIPT
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PITCH YOUR STORY
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WHAT MAKES A CONVINCING PITCH?
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WHAT TO CONSIDER FOR YOUR PITCH?
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WHAT SITUATION?
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WHAT TARGET GROUP?
Needs
Desires
Values
Fears
Motivators
Influencers
Role
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WHAT MESSAGE?
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STRUCTURE
Slide no. 7
• An often used structure is:• Situation – ‘for a long time, we have …’• Complication – ‘recently, the situation has
changed’• Question – ‘ So what should we do?’• Answer – ‘We need to …!’
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BRAINSTORM
Slide no. 8
• What is your objective?• Why would your audience care about that?• What do you need from your audience to make that
happen?
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• A "hook” – start with something that makes them want to hear more
• Main take-aways (max 3)• Passion – why is this important to you?• A request – what do you want from them?
• And think about the follow-up: what will their response be?
ELEMENTS OF YOUR PITCH
Slide no. 9
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• Write down the elements of your story + summarize the essence in one sentence (30 min)
• Practice in first group (30 min)• Rewrite / adjust (30 min)• Practice in second group (30 min)
LET’S PRACTICE!
Slide no. 10