workshop marketing digital 2 (cru - porto, dia 28 agosto)
TRANSCRIPT
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Marketing Digital 2Como aumentar as vendas online
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Quem é o seu público-alvo no seu negócio
• O que procuram...• Como procuram... • Quantidade de vezes que procuram... • Ferramentas de análise...
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• Google Keyword Planner• https://app.keywordkeg.com• http://keywordtool.io
Quem é o seu público-alvo no seu negócio – ferramentas...
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Estratégias para atrair visitantes utilizando vários canais digitais (Redes
Sociais, Blog, webs 2.0, etc.). • Criar contas em diversas redes sociais: https://namechk.com/
• Criar artigos optimizados(com KWs) e automatizar processos de partilha: https://ifttt.com
---
• Como criar artigos optimizados:
• Textos e títulos com a Kw e variantes da kw.
• Fazer embed(exemplificar) de Posts, vídeos, Tweets, imagens, etc...
• Colocar links internos---
• Participar em grupos (FB, Linkedin e outros), ou sites/lojas online do memso nicho
• Criar perfis em Webs 2.0: wordpress.com, weebly.com, tumblr.com, Tripod, BlinkWeb, Storify, webs.com, etc...
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Criar artigos
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Criar artigos
https://pt.pinterest.com/pin/278167714464013863
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Como utilizar os websites “2.0” para gerar tráfego
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Como utilizar os websites “2.0” para gerar tráfego
Importante
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Plataformas gratuitas de email marketing e estratégias para aumentar a sua base de dados.
Ferramentas e processos
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Ferramentas para captar emails
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SumoME.com
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Integração com Email Mkt
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Testes A/B
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Hellobar
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Funil de vendas
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Funil de Vendas - MailChimp
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Funil de Vendas - Mailrelay
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Exemplo de ações a fazer!
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Google Analytics
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