workshop on social bookmarking - part 2

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On your marks Get ready Go! on social bookmarking 1 Thursday, November 11, 2010

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This workshop highlights a business strategy about how social bookmarking can be implemented in the organisation for both enhancing internal and external communication

TRANSCRIPT

Page 1: Workshop on Social Bookmarking - Part 2

On your marks

Get ready

Go!

on social bookmarking1Thursday, November 11, 2010

Page 2: Workshop on Social Bookmarking - Part 2

Evaluation

1. Social bookmarkingworks best as a tool for?

2. Explain by using tagswhat the strengths are to use social bookmarking

3. Explain by using tagswhat the barriers are to use social bookmarking

2Thursday, November 11, 2010

Page 3: Workshop on Social Bookmarking - Part 2

Internal communication/knowledge sharing

Who knows what in DCISM?

3Thursday, November 11, 2010

Page 4: Workshop on Social Bookmarking - Part 2

Internal communication/knowledge sharing

talk

talk

Who knows what in DCISM?

4Thursday, November 11, 2010

Page 5: Workshop on Social Bookmarking - Part 2

Internal communication/knowledge sharing

Who knows what in DCISM?

5Thursday, November 11, 2010

Page 6: Workshop on Social Bookmarking - Part 2

Who knows what in DCISM?

Internal communication/knowledge sharing

complex human system:self-forming groups in DCISM that cross bor-ders (disciplinary & cultural)

Capacity of diverse DCISMnetworks to contribute todecision-making

6Thursday, November 11, 2010

Page 7: Workshop on Social Bookmarking - Part 2

Who knows what in DCISM?

Internal communication/knowledge sharing

complex human system:self-forming groups in DCISM that cross bor-ders (disciplinary & cultural)

Capacity of diverse DCISMnetworks to contribute todecision-making

7Thursday, November 11, 2010

Page 8: Workshop on Social Bookmarking - Part 2

Who knows what in DCISM?

Internal communication/knowledge sharing

complex human system:self-forming groups in DCISM that cross bor-ders (disciplinary & cultural)

Capacity of diverse DCISMnetworks to contribute todecision-making

8Thursday, November 11, 2010

Page 10: Workshop on Social Bookmarking - Part 2

External communication/knowledge sharing

What does DCISM know?1. remixing content from social bookmark accounts and publishing content for audience/external partners

10Thursday, November 11, 2010

Page 11: Workshop on Social Bookmarking - Part 2

External communication/knowledge sharing

What does DCISM know?

11Thursday, November 11, 2010

Page 12: Workshop on Social Bookmarking - Part 2

External communication/knowledge sharing

What does DCISM know?

12Thursday, November 11, 2010

Page 13: Workshop on Social Bookmarking - Part 2

External communication/knowledge sharing

What does DCISM know?

13Thursday, November 11, 2010

Page 14: Workshop on Social Bookmarking - Part 2

External communication/knowledge sharing

What does DCISM know?2. simplifying DCISM’s efforts to maintain external presence via automatedpublishing

14Thursday, November 11, 2010

Page 15: Workshop on Social Bookmarking - Part 2

External communication/knowledge sharing

How to maintainDCISM accountStrategy #1: all DCISM staff should adda unique tag, such asdcismlibrary or dcism.hol

Strategy #2: every time a DCISMstaff member adds anbookmark valuable todcismlibrary account, he orshe should forward it

Strategy #3: mark bookmark as private if not related to DCISM

Strategy #4: every staff members is just using 1 bookmark account

15Thursday, November 11, 2010

Page 16: Workshop on Social Bookmarking - Part 2

Strategy #1: all DCISM staff should adda unique tag, such asdcismlibrary or dcism.hol

Strategy #2: every time a DCISMstaff member adds anbookmark valuable todcismlibrary account, he orshe should forward it

Strategy #3: mark bookmark as private if not related to DCISM

Strategy #4: every staff members is just using 1 bookmark account

How to maintainDCISM account

External communication/knowledge sharing

individual

organisationpush

16Thursday, November 11, 2010

Page 17: Workshop on Social Bookmarking - Part 2

Internal & external sharing with social bookmarking

How to social bookmark forboth internal &external sharing

individual

organisation

pull

1. do not impose DCISM staff members with too many rules so that it’llbecome fun to social book-mark, but also messy andfragmented

2. the role of super-users isthat they need to monitorthe bookmark accounts of DCISM staff members andselect the valuable book-marks

17Thursday, November 11, 2010

Page 18: Workshop on Social Bookmarking - Part 2

Internal & external sharing with social bookmarking

1. do not imposeDCISM staff members withtoo many rules

it is your job to instructyour colleagues the sameway as during the 1st workshop meeting (byexplaining the 4 steps)

18Thursday, November 11, 2010

Page 19: Workshop on Social Bookmarking - Part 2

Internal & external sharing with social bookmarking

2. monitor andselect valuable bookmarks fromDCISM staff memberssuper-user should followthe personal social book-mark accounts of DCISM staff and save valuable bookmarks to the organisational account like dcismlibrary ordcisms.hol

super-userselects valuable bookmarks from DCISM staff members

saves valuable bookmarks into organisational account

19Thursday, November 11, 2010

Page 20: Workshop on Social Bookmarking - Part 2

Internal & external sharing with social bookmarking

2. monitor andselect valuable bookmarks fromDCISM staff memberssuper-user should followthe personal social book-mark accounts of DCISM staff and save valuable bookmarks to the organisational account like dcismlibrary ordcims.hol

20Thursday, November 11, 2010

Page 21: Workshop on Social Bookmarking - Part 2

Internal & external sharing with social bookmarking

2. monitor andselect valuable bookmarks fromDCISM staff memberssuper-user should followthe personal social book-mark accounts of DCISM staff and save valuable bookmarks to the organisational account like dcismlibrary ordcims.hol

21Thursday, November 11, 2010

Page 22: Workshop on Social Bookmarking - Part 2

Internal & external sharing with social bookmarking

2. monitor andselect valuable bookmarks fromDCISM staff memberssuper-user should followthe personal social book-mark accounts of DCISM staff and save valuable bookmarks to the organisational account like dcismlibrary ordcims.hol

22Thursday, November 11, 2010

Page 23: Workshop on Social Bookmarking - Part 2

Internal & external sharing with social bookmarking

2. monitor andselect valuable bookmarks fromDCISM staff memberssuper-user should followthe personal social book-mark accounts of DCISM staff and save valuable bookmarks to the organisational account like dcismlibrary ordcims.hol

23Thursday, November 11, 2010

Page 24: Workshop on Social Bookmarking - Part 2

Internal & external sharing with social bookmarking

2. monitor andselect valuable bookmarks fromDCISM staff memberssuper-user should followthe personal social book-mark accounts of DCISM staff and save valuable bookmarks to the organisational account like dcismlibrary ordcims.hol

24Thursday, November 11, 2010

Page 25: Workshop on Social Bookmarking - Part 2

Internal & external sharing with social bookmarking

What does DCISM know?1. remixing content from social bookmark accounts and publishing content for audience/external partners

2. simplifying DCISM’s efforts to maintain external presence via automatedpublishing

Visualisations

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Page 27: Workshop on Social Bookmarking - Part 2

Enterprise 2.0

Changing theDCISM culture to a more 2.0 type of organisa-tion2. it is an effort from every-one that should never beunderestimates

Luis Suarez:“Plenty of folks keep saying that Enterprise 2.0 is a movement that should be driven by one specific group, whether it is Communications, Marketing, IT, Sales or even KM. The truth is that is not entirely correct. It’s an effort to be made by everyone in the organisation, regardless of the organisational unit”

http://www.elsua.net/2010/10/06/enterprise-2-0-two-success-stories-on-connecting-people-with-people-to-make-a-difference/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+Elsua+%28elsua.net%29

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Page 28: Workshop on Social Bookmarking - Part 2

Enterprise 2.0

Changing theDCISM culture to a more 2.0 type of organisa-tion3. communities are still themajor drivers of social soft-ware within the organisation

Luis Suarez:“if you would want to accelerate the adoption rate of social software within your organisation, you will be plenty more successful having a community building program, than not having it”

http://www.elsua.net/2010/10/06/enterprise-2-0-two-success-stories-on-connecting-people-with-people-to-make-a-difference/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+Elsua+%28elsua.net%29

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Page 29: Workshop on Social Bookmarking - Part 2

Enterprise 2.0

Changing theDCISM culture to a more 2.0 type of organisa-tion4. you don’t have to give up on the past, but aug-mented it with the future

Luis Suarez:“if you build your 2.0 adoption strategy around what is available from the past, you are preparing the way for your knowledge workers to make a much easier transition into new ways of knowledge sharing and collaboration, moving beyond the next natural wave of social business interactions”

http://www.elsua.net/2010/10/06/enterprise-2-0-two-success-stories-on-connecting-people-with-people-to-make-a-difference/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+Elsua+%28elsua.net%29

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Page 30: Workshop on Social Bookmarking - Part 2

Internal & external sharing with social bookmarking

Does DCISM agree? Let’s create thematic accounts with Delicious

super-userselects valuable bookmarks from DCISM staff members

saves valuable bookmarks into organisational account

30Thursday, November 11, 2010

Page 31: Workshop on Social Bookmarking - Part 2

Any questions?

Get assistance!1. via me:[email protected]

2. via Delicious/Yahoo on:@Delicious (twitter account)

3. via Yahoo on:[email protected]

31Thursday, November 11, 2010