workshop - silja chouquet - medical congresses & social media tools
DESCRIPTION
TRANSCRIPT
Socialize learning at medical conferences
4 000
Does learning have to look like this?
What did you learn today?
Source: Tweets, RTs and mentions for #ASCO11, May 1st-June 8th, 2008, whydot analysis
15 000 social media mentions in 8 days
Twitter accounts for over 70%
Source: Social media mentions for ASCO 2011, May 1st-June 8th, 2008, whydot analysis
Tweet your learning from #doctors20
Do doctors tweet?
Who else tweets from medical conferences?
Pharma also tweets
Pharma also tweets
Pharma sponsored display of twitter stream
ASCO goes app
QR codes at AACR
How can we socialize doctors’ learning at medical conferences?