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How to produce high value content

Social Media Keys Cambodia 2016

How to produce high value content ?by Nicolas Sosnowiez, Snackshot co-founder, storytellerwww.digitalmarketingcambodia.com

NicolasSosnowiezSnackShot13 years in digital marketingTeacher of e-marketing @ PSEStoryTeller, Content MakerFormer Digital & Social Media Manager @ Ferrero

What is high value content ?Content that creates ENGAGEMENTContent that has a good organic reach

Why is it important ?

no. its not because you spent time doing it

no. its not because you paid someone to do it

its because of the edgerank

Edgerank ?

in a nutshell, the more you are interesting, the more Facebook push your posts for free to your fans. The less you are, the more you pay.

lets start with a statement

on social media everyone is your competitor

your goal is to get people to watch your content

because there is only 24h in a day, people make choices of what they look at.

how are you going to make them click on your content ?

what content people want ?

What content people want ?Fit their interestBring infosBeing EntertainingCelebrities endorsement SexyGrossFunnyPromotionsMoney cant buy prizes

and what type ?

its what, but also when and how many

Micro Moments by Google

lets make it clear : posting more than 1 time a day on Facebook : it is doing shit.

not because I decided it, because thats the way Facebooks edgerank works.

Posting interesting matching content up to 3 times a week is the best practice.BUT in some industries Facebook recommend more.

Please send your money to Mark Zuckerberg by clicking here

lets make it clear again : your posts got to rock

and you wonder how can my post rock, im a restaurant, and like to promote my Oysters

find the answer, you got 140 seconds to create a Tweet or a Facebook post.

being smart is the best

do what makes you unique

brand content

WTF ?

we are in 2016

its been 8 years now that brands are producing posts and tweets and snaps over the internet.

what was once cool, is now the standard

so content post on social media has evolved

brands create content, related to their Big Idea or emotional positioning , in order to be more catchy.

content is not advertising

Examples

Examples

Oh, I can hear you i am not coke i dont have Nikes budget

Cant you do that ???

https://www.facebook.com/nix.mckool/posts/10205707725474167

or that ???

BE SMART !!!

people who want to do find a way, people who dont want to do find excuses

unknown

the only key is creativity

think out of the box !

So you are a food company, a restaurant, a street cart, show me a clever way to use social media

hotncold

You need cold contentTo anticipate postingto insure community entertainmentto reach your goal

You need hot contentHot content is good for social mediait is more pushed by Facebook/Twitterfans are more eager to engage to something everyones talking aboutget into the trendy topic increase your reach

whats hot today ? you got 140 seconds

but in a world of wild competition

even the best content needs a spark

content, cant live without a bit of advertising

Tipswrite shortwrite as much as you want as long as you are fascinating the readerzoom - people watch social media on mobile, show them what they need to see, close upif you got nothing to saydont say it twicedont copy, steal with prideaccept failureavoid blur and pixels, let me show you.

now its your turn, you have 10 minutes to do a stunning content for you companys social media network