workwear handbook

Workwear

HAndbookSeptember 2021

Basic principles Corporate workwear

All our corporate work wear must carry the Volvo Spread Word Mark or the Volvo Penta Spread Word Mark. On shirts, t-shirts, jack-ets, vests and overalls, this brand identifi-cation is placed on the left at chest height. Name tags and/or dealer name can be placed on the right at chest hight.

• All corporate workwear must carry the Volvo Spread Word Mark or the Volvo Penta Spread Word Mark

• The label inside the clothes should have the Volvo Spread Word Mark.

• For more information: 860-0007, Volvo Group Standard (STD). Workwear for Volvo Buses, Volvo Construction Equipment and Volvo Penta. Personal protective equipment.

GTO & GTT workwear

• The Volvo Group standard collection are grey for factories and distribution centers (GTO).

• The standard collection should always be used by all Group Trucks Operation sites when sourcing workwear.

• No adaptations can be made in terms of colors, branding or labeling beyond the standard (STD 860-0003) for GTO & GTT.

• Default entity branding is the Group Trucks Operations (GTO) label +

- Volvo Spread Word Mark on non-customer sites,

- personal name and product brand logotype on customer visit sites,

- personal name + product brands logotype on each sleeve on dual branded, customer and non- customer visit site,

- personal name + product brands logotype on left hand sleeve on multi-branded, customer and non-customer visit sites.

• Sourcing to be made locally or regionally is supported by IPS.

• For more specific information download Volvo Standard Workwear Factories (STD 860-0003) via Violin, Brand Center.

Retail workwear

• The Volvo Group standard collection are blue or grey for Retail.

• No adaptations can be made in terms of colors, branding or labeling beyond the standard (STD) 860-0008 for Retail.

• A mechanic that service only Volvo vehicles/machines must wear single- branded workwear. When serving two or more makes the brands must be distinctly presented using individual badges.

• Sourcing to be made locally or regionally is supported by IPS.

• For more specific information download Volvo Standard Workwear (STD 860-0008) via Violin, Brand Center.

Are dress codes important for brand

perception? Absolutely. Distinct, stylish

and functional clothing will not only help custo-

mers identify our Volvo employees

and representatives but also strengthen

the professional impressions they make. This

guide outlines how our brand identity

is conveyed in clothing.

FEBRUARY 2021 2WORKWEAR HANDBOOK

Non-customer site The default label on the left hand pocket is the Volvo Spread Word Mark or the Volvo Penta Spread Word Mark.

Volvo Spread Word Mark logotype on inside label.

Name

Group Trucks Operations

Corporate workwear

Illustration for placements of logos and name tags. See standards for detailed information.


Non-customer site GTT/GTO

Single-branded workwear


Customer visit site GTT/GTO/Volvo PentaRetail

The default label on the left hand pocket is white Volvo Spread Word Mark logoty-pe on blue background.

The default label on the right hand pocket is the entity name “Group Trucks Operations”.


The default labels on the right hand pocket is the entity name “Group Trucks Operations” and personal name above right pocket lid.

Dealers can place their company name/logo at chest hight to the right.


First nameFamily name

For our designated customer visit sites the default label on the left hand pocket is the relevant product brand logotype.

Mack Truckslogotype

Renault Truckslogotype

WORKWEAR HANDBOOK FEBRUARY 2021 4

Customer and non-customer visit site GTT/GTORetail

Dual-branded workwear


The default labels on the right hand pocket is the entity name “Group Trucks Operation” and personal name above right pocket lid.



Dealer name/logo

Retail, dealers can print their name/logo on the left, at chest hight. Personal name on the right at chest hight.

Place the the relevant product brand logotype on each sleeve.



Customer and non-customer visit site GTT/GTO Retail

Place the relevant product brand logotype on the left hand sleeve.NOTE! Order of brand logotypes areaccording to local decision.

Retail, dealers can print their name/logo on the left, at chest hight. Personal name on the right at chest hight.

The default labels on the right handpocket is the entity name “Group Trucks Operations” and personal name above right pocket lid.

Multi-branded workwear




Dealer name/logo

Mack Truckslogotype



volvogroup.com/identityFebruary 2021

ContactBrand management department at Volvo Group HQ at [email protected]

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