world overview of ski resorts - o.i.t.a.f 2011/referate/vanat.pdf · world overview of ski resorts...
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LV/09/08/2011
World overview of ski resorts
OITAF Congress 2011
Rio de Janeiro – 25.10.2011
page 2
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Agenda
� State of the industry– Picturing present situation
� Recent evolution in attendance– A view on the demand side
� Recent evolution in lifts– A view on the supply side
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LV/09/08/2011
The state of the industry today
page 4
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The world ski market
80 countries 2’000 ski resorts
6’000 places of practice 27’000 lifts
page 5
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t The world ski market
� Market share in the worldwide skier visits (400 million yearly skier visits)
Eastern Europe &
Central Asia5%
America23%
Western Europe11%
Alps46%
Asia & Pacific15%
Various0%
page 6
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Major players (countries)
� A limited number of countries concentrate most of the attendance
Others22%
Majors78%
7 countries
70 countries
page 7
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t Top countries in the world
0.0 10.0 20.0 30.0 40.0 50.0 60.0
RomaniaChile
New ZealandSlovenia
ArgentinaAustralia
PolandAndorraFinland
CzechRussia
SlovakiaChina
NorwayKorea, South
SpainSweden
GermanyCanada
ItalySwitzerland
JapanAustriaFrance
United States
In million skier visits
page 8
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Major players (resorts)
� At national level, a limited number of ski areas concentrate most of the attendance
Example : Switzerland
Other resorts13%
Resorts > 100'000 SV
87%
63 resorts
142 resorts
page 9
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t Top resorts of the world
0.0 0.5 1.0 1.5 2.0 2.5 3.0
Copper MountainHochzillertal-Hochfuegen-Kaltenbach
KillingtonSteamboat
MéribelGstaad-Region
AvoriazVerbier
KeystoneJungfrauregion
St. Anton/St. Christoph/StubenZillertalarena
Serfaus-Fiss-LadisFlaine-Morillon-Samoens-Sixt
Les Deux-AlpesVal d'Isère
Planai-Hochwurzen-Hauser-Kaibling-ReiteralmAdelboden-Lenk
St. MoritzChamonix
VailMammoth
Serre-ChevallierBreckenridge
ZermattDavos-Klosters
Flachau-Wagrein-AlpendorfTignes
Les MénuiresZillertal 3000 -Mayrhofen
SoeldenVal Thorens
Whistler BlackcombL'Alpe d'Huez
Saalbach Hinterglemm LeogangIschgl/Samnaun Silvretta Arena
KitzbuehlCourchevel-Méribel-Mottaret
Les ArcsSkiWelt Wilder Kaiser-Brixental
La Plagne
In million skier visits
page 10
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Who are the skiers ?
� Spread of the skiers upon country of origin (110 million skiers estimated worldwide)
Alps21%
Eastern Europe &
Central Asia13%
America20%
Asia & Pacific19%
Various1%
Western Europe26%
page 11
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t National skiers
� Strength of national customer base of most of the big players. Foreign visitors concentrate on a few top international resorts.
0%10%20%30%40%50%60%70%80%90%
100%Andorr
a
Aust
ria
Sw
itze
rland
New
Zeala
nd
Fra
nce
Bulg
aria
Italy
Slo
venia
Canada
Cze
ch
Germ
any
Hungary
Kore
a, South
Slo
vakia
Spain
Fin
land
Norw
ay
Sw
eden
United S
tate
s
Chin
a
Pola
nd
Rom
ania
Ukra
ine
Japan
Aust
ralia
Share of foreign visitors
Domestic Foreigners
page 12
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National vs international
� Share in the number of skiers of foreign visitors is less than one sixth of total attendance
Internationals14%
Nationals86%
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Recent evolution in attendance
A view on the demand side
page 14
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Europe - Alps
0
20
40
60
80
100
120
140
160
180
2000/0
1
2001
/02
2002/03
2003/04
2004/05
2005/06
2006/07
2007
/08
2008/09
2009
/10
Skier visits (million)
- 5.7 %
page 15
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t Europe - Alps
� Attendance is still on a growing trend in some countries
Evolution of the 5 years average attendance (million skier visits)
454647484950515253545556
2004/05 2005/06 2006/07 2007/08 2008/09 2009/10
Austria
France
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Europe - Alps
� ... while on a rather declining trend in some others
Evolution of the 5 years average attendance (million skier visits)
24
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30
2004/05 2005/06 2006/07 2007/08 2008/09 2009/10
Italia
Switzerland
page 17
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0
10
20
30
40
50
60
70
80
90
2000/0
1
2001
/02
2002/03
2003/04
2004/05
2005/06
2006/07
2007
/08
2008/09
2009
/10
Skier visits (million)
+ 3.4 %
page 18
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North America
� Mature markets; USA however successfully fighting against decline in visitation
Evolution of the 5 years average attendance (million skier visits)
15
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19
20
2004/05 2005/06 2006/07 2007/08 2008/09 2009/10
50
52
54
56
58
60
Canada
USA (left)
page 19
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t Europe – Other western countries
0
5
10
15
20
25
30
35
40
45
2000/0
1
2001
/02
2002/03
2003/04
2004/05
2005/06
2006/07
2007
/08
2008/09
2009
/10
Skier visits (million)
- 4.2 %
page 20
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Europe – Other western countries
� Norway still showing some real growth trend, while Andorra suffering
Evolution of the 5 years average attendance (million skier visits)
0
1
2
3
4
5
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9
2004/05 2005/06 2006/07 2007/08 2008/09 2009/10
Andorra
Spain
Finland
Norway
Sweden
page 21
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t Asia - Pacific
0
10
20
30
40
50
60
70
2000/0
1
2001
/02
2002/03
2003/04
2004/05
2005/06
2006/07
2007
/08
2008/09
2009
/10
Skier visits (million)- 2.5 %
page 22
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Asia - Pacific
� Decline in Japan, growth in South Korea, maturity in Australia / New Zealand
Evolution of the 5 years average attendance (million skier visits)
0
1
2
3
4
5
6
7
2004/05 2005/06 2006/07 2007/08 2008/09 2009/10
0
10
20
30
40
50
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South Korea
Australia
New Zealand
Japan (left)
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Recent evolution in lifts
A view on the supply side
page 24
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New lifts
New lifts deliveries by regions
0
50
100
150
200
250
300
350
400
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
Various
Europe
East
Asia
America
Alps
page 25
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New lifts deliveries by lift type
0
50
100
150
200
250
300
350
400
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
Others
Surface lifts
Chair-fix
Chair-detachable
Tram
Gondola
page 26
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Lifts - evolution
4'000 3'000 2'000 1'000 0 1'000
France
Austria
United States
Japan
Italy
Germany
Switzerland
Inventory Renewals 2001-2010
page 27
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t Lifts - evolution
1'000 800 600 400 200 0 200
CanadaPoland
SwedenCzechChina
NorwaySlovakia
RussiaFinland
SpainSloveniaAustralia
ArgentinaRomania
Korea, SouthChile
AndorraGreece
Inventory Renewals 2001-2010
page 28
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Lifts - evolution
2001-2010 renewal rate
0% 20% 40% 60% 80% 100%
Armenia
Belarus
Kazakhstan
Latvia
Serbia
Korea, South
Georgia
Italy
Austria
France
Switzerland
Canada
United States
page 29
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t Lifts : less but better
Evolution of the number of lifts in France and Switzerland
0
500
1'000
1'500
2'000
2'500
3'000
3'500
4'000
4'500
1960 1970 1980 1990 2000 2010
page 30
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Further reference
� www.vanat.ch
– Page « Publications »
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LV/09/08/2011
Laurent Vanat
19, Margelle
CH - 1224 Genève
Tel / fax / messagerie : +4122 349 8440
Courriel : [email protected]
Internet : www.vanat.ch
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