world wide narrative at husbanken

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by Therese Byhring and Merete Grimeland Husbanken 16. October 2013 @wwnlab Creative Lab for Social Innovation

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We talked about what we do and how we do it. We

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Page 1: World Wide Narrative at Husbanken

by Therese Byhring and Merete Grimeland

Husbanken16. October 2013

@wwnlab

Creative Lab for Social Innovation

Page 2: World Wide Narrative at Husbanken

Entrepreneurship, innovation and communication

Communication and design

Started WWN in January 20121

Page 3: World Wide Narrative at Husbanken

• What: A creative lab for social innovation who improves the quality of life for young people through social entrepreneurship and digital media

• How: Use everything we know to create experiments which aim to fix societal and social problems

• Why: We feel like life is too short to not have a meaningful job

• Have we fixed any problems? We´re working on it! But we have run a few experiments.

What do we do...???

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• Create small scale experiments in a low risk framework to find new solutions

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1. Insights

• understanding the people we are trying to help

• what motivates them

• what concerns them

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Page 6: World Wide Narrative at Husbanken

2. Ideas

• ideas that might work based on the insight

• been done before?

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3. Test ideas

• test the ideas to narrow it down

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4. Iterate

• learn from the testing to improve on what works and get rid of what doesn´t

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5. Scale (or not)

• should it scale?

• if so, how?

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Hypotheses: students are best at talking about alcohol prevention/early intervention (drinking culture) when they are the target group themselves

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Hypotheses: youth who have a long term illness want to live a normal life, and not focus on their illness all the time

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Hypotheses: Stronger narratives through digital storytelling in Child Services

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Share Knowledge

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Questions?

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Thank you!

@wwnlab +

@meretegrime + @thereseeee

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