worldsendreport 2
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Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477
THE WORLD’S END Online Marketing, Print Advertising and Social Media Campaign
DMA: Los Angeles Project Manager: Sean Bello [email protected]
Overview of Campaign This report recaps our efforts on multiple levels including: • Online Marketing through CampusCircle.com Banner Ads, Newsletter Advertising, Calendar/Online Editorial Postings,
Sweepstakes hosting, Screening hosting and Dedicated Emailing were all utilized for the event.
• Social Media Campus Circle utilized its own Social Media channels to promote the event.
We disseminated content through our Facebook and Twitter pages along with partner social media communities.
• Campus Circle We utilized our free alternative newspaper in L.A. as a marketing tool to promote
the event through print advertising.
The World’s End Campaign Recap
Banner Ad – 382K imp., 189 clicks Dedicated Email – 24,598 sent, Opens – 3,544, Clicks – 908
Newsletter Banner Ad – 24.5K emails, 2,800 page views, 25 clicks Screening Page – page views – 4,739, 1,327 entries
Sweepstakes – page views – 2,502, 1,098 entries Social Media - CC related channels: Facebook – 6,457, Twitter- 3,007
Online Content – 407 page views • Facebook Page Views – 1,599 Trailer - 124 Page Views
Film Related Page Views – 15,715 Clicks – 1122
Print ads in Campus Circle (2X) Circulation – 30K Readership – 90K
Distribution – 500 retail outlets and schools in L.A.
Banner Advertising Banner advertising appeared on our website, campuscircle.com. The banner ads had a
95% ROS. Campus Circle’s monthly traffic currently averages 519,000 page views and 140,000 unique visitors. Impressions – 382,000. Clicks – 189.
Dedicated Email
Delivered – 24,598 Opened – 3,544
Clicks – 908
Campus Circle
Newsletter Emails – 24,590 Opens – 2,800
Total film Clicks – 25
Estimates- Email goes out today
Online Content
Article Posted on 8/20 Page Views – 407
Website Traffic Page Views – 519,000/month
Unique Visitors – 140,000/month
Event Trailer
Page Views – 124 Website Traffic Page Views – 519,000/month
Unique Visitors – 140,000/month
Social Media Post Examples Facebook – 6,457 likes Twitter – 3,007 followers
Social Media Post Examples #2 Facebook – 6,457 likes Twitter – 3,007 followers
Premiere Screening Page Views – 4,738
Entries – 1,327 Website Traffic Page Views – 519,000/month
Unique Visitors – 140,000/month
Screening Stats - Age
Screening Stats - Ethnicity
Screening Stats - Gender
Screening Stats - Status
Sweepstakes Page Views – 2,502
Entries – 1,098 Website Traffic Page Views – 519,000/month
Unique Visitors – 140,000/month
Sweepstakes - Age
Sweepstakes - Ethnicity
Sweepstakes - Gender
Sweepstakes - Status