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Worldwide Internet usage Source: Internet World Stats, March 2009 Europe 25% Africa 3% Middle East 3% North America 16% Latin America / Caribbean 11% Asia 41% Oceania / Australia 1%

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Page 1: Worldwide Internet usage · Worldwide Internet usage Source: Internet World Stats, March 2009 Europe 25% Africa 3% Middle East 3% North America 16% Latin America / Caribbean 11% Asia

Worldwide Internet usage

Source: Internet World Stats, March 2009

Europe25%

Africa3%

Middle East3%

North America

16%

Latin America / Caribbean

11%Asia41%

Oceania / Australia

1%

Page 2: Worldwide Internet usage · Worldwide Internet usage Source: Internet World Stats, March 2009 Europe 25% Africa 3% Middle East 3% North America 16% Latin America / Caribbean 11% Asia

Worldwide sales of WiFi

phones on the rise

Sources: Infonetics

Research, PC World.

Year Units sold (thousands)

2006 358 2007 682 2008 1,200 2009* 1,100

*projected

Page 3: Worldwide Internet usage · Worldwide Internet usage Source: Internet World Stats, March 2009 Europe 25% Africa 3% Middle East 3% North America 16% Latin America / Caribbean 11% Asia

Source: Gartner.

Research in Motion

17%

Sharp4%

Others24%

Apple8%

HTC4%

Nokia43%

Worldwide smartphone

sales

2008, by vendor

Page 4: Worldwide Internet usage · Worldwide Internet usage Source: Internet World Stats, March 2009 Europe 25% Africa 3% Middle East 3% North America 16% Latin America / Caribbean 11% Asia

Sources: Gartner., Milken Institute.

Worldwide smartphone

sales

2008, by vendor

Smartphone company 2008 Sales (thousands)

2007 Sales (thousands)

Annual growth in sales (%)

Annual change in market share (%)

Nokia 60,920.5 60,465.0 0.8 -11.5

Research in Motion 23,149.0 11,767.7 96.7 72.9

Apple 11,417.5 3,302.6 245.7 203.7

HTC 5,895.4 3,718.5 58.5 40.0

Sharp 5,234.2 6,885.3 -24.0 -32.1

Others 32,671.4 36,176.6 -9.7 -20.6

Page 5: Worldwide Internet usage · Worldwide Internet usage Source: Internet World Stats, March 2009 Europe 25% Africa 3% Middle East 3% North America 16% Latin America / Caribbean 11% Asia

Source: Gartner.

Worldwide smartphone

sales

2008, by operating system

Research in Motion

17%

Linus8%

Palm OS2%

Microsoft Windows

Mobile 12%

Mac OS X8%

Symbian52%

Other OSs1%

Page 6: Worldwide Internet usage · Worldwide Internet usage Source: Internet World Stats, March 2009 Europe 25% Africa 3% Middle East 3% North America 16% Latin America / Caribbean 11% Asia

Sources: Gartner, Milken Institute.

Worldwide smartphone

sales

2008, by operating system

Smartphone operating system (OS)

2008 Sales (thousands)

2007 Sales (thousands)

Annual growth in sales (%)

Annual change in market share (%)

Symbian 72,933.5 77,684.0 -6.1 -17.5

Research in Motion 23,149.0 11,767.7 96.7 72.9

Microsoft Windows Mobile 16,498.1 14,698.0 12.2 -1.7

Mac OS X 11,417.5 3,302.6 245.7 203.7

Linus 11,262.9 11,756.7 -4.2 -15.6

Palm OS 2,507.2 1,762.7 42.2 28.6

Other Oss 1,519.7 1,344.0 13.1 0.0

Page 7: Worldwide Internet usage · Worldwide Internet usage Source: Internet World Stats, March 2009 Europe 25% Africa 3% Middle East 3% North America 16% Latin America / Caribbean 11% Asia

Source: eMarketer.

U.S. online shoppers

2007-2012

Online shoppers (millions)

Percent of Internet users

2007 133.1 79.02008 138.5 80.12009 143.7 80.82010 148.7 81.42011 153.5 81.92012 158.2 82.5

Page 8: Worldwide Internet usage · Worldwide Internet usage Source: Internet World Stats, March 2009 Europe 25% Africa 3% Middle East 3% North America 16% Latin America / Caribbean 11% Asia

Source: eMarketer.

U.S. retail e-commerce sales

2007-2012

0

50

100

150

200

250

2007 2008* 2009* 2010* 2011* 2012*

US$ billions

*projected

Page 9: Worldwide Internet usage · Worldwide Internet usage Source: Internet World Stats, March 2009 Europe 25% Africa 3% Middle East 3% North America 16% Latin America / Caribbean 11% Asia

Sources: MPAA 2008 Theatrical Market Statistics, Nielson EDI.

Worldwide box office

2004-2008

9.2 8.8 9.1 9.6 9.8

15.7 14.3 16.3 17.1 18.3

0

5

10

15

20

25

30

2004 2005 2006 2007 2008

US$ billions

International Domestic

Page 10: Worldwide Internet usage · Worldwide Internet usage Source: Internet World Stats, March 2009 Europe 25% Africa 3% Middle East 3% North America 16% Latin America / Caribbean 11% Asia

U.S. theater growth

By theater type

2006 2007 2008 % change 07-08Single screen 1,742 1,748 1,747 -0.1

Miniplexes (2-7 screens) 2,362 2,296 2,215 -3.5Multiplexes (8-15 screens) 1,661 1,617 1,679 3.8Megaplexes (16+ screens) 591 616 628 1.9

Total 6,356 6,277 6,269 -1.4

Sources: MPAA 2008 Theatrical Market Statistics, Nielson EDI.

Page 11: Worldwide Internet usage · Worldwide Internet usage Source: Internet World Stats, March 2009 Europe 25% Africa 3% Middle East 3% North America 16% Latin America / Caribbean 11% Asia

Top 10 domestic blockbusters

2008

Sources: MPAA 2008 Theatrical Market Statistics, Nielson EDI.

The Dark Night Warner Bros. 531.0 PG-13Iron Man Paramount 318.4 PG-13Indian Jones & The Kingdom of the Crystal Skull Paramount 317.1 PG-13Hancock Sony 227.9 PG-13Wall-E Disney 223.8 GKung Fu Panda Paramount 215.4 PG Madascar: Escape 2 Africa Paramount 177.0 PG Twilight Summit 176.9 PG-13Quantum of Solace Sony 166.8 PG-13Dr. Seuss' Horton Hears A Who Fox 154.5 G

Distributor 2008 Box office (US$ millions)

Rating

Page 12: Worldwide Internet usage · Worldwide Internet usage Source: Internet World Stats, March 2009 Europe 25% Africa 3% Middle East 3% North America 16% Latin America / Caribbean 11% Asia

Source: eMarketer.

U.S. online advertising spending

2008-2013, US$ billions

2008 2009 2010 2011 2012 2013Social network ad spending 1.18 1.30 1.34 1.42 1.51 1.64

Total online ad spending 23.6 25.7 28.5 32.0 37.0 42.0Social network % of total 5.0 5.0 4.7 4.4 4.1 3.9

Page 13: Worldwide Internet usage · Worldwide Internet usage Source: Internet World Stats, March 2009 Europe 25% Africa 3% Middle East 3% North America 16% Latin America / Caribbean 11% Asia

Share of Internet users Worldwide, as of January 2009

Source: ComScore.

Asia Pacific41.3%

Middle East - Africa4.8%

Europe28.0%

North America18.4%

Latin America7.4%

Page 14: Worldwide Internet usage · Worldwide Internet usage Source: Internet World Stats, March 2009 Europe 25% Africa 3% Middle East 3% North America 16% Latin America / Caribbean 11% Asia

2011*2009*200720052003

500

450

400

350

300

250

200

150

US$ billions

* Projected.Sources: PricewaterhouseCoopers LLP, Wilkofsky

Gruen

Associates.

Not subject to digital competition

Subject to digital competition

Revenues from the entertainment market in the United States

Page 15: Worldwide Internet usage · Worldwide Internet usage Source: Internet World Stats, March 2009 Europe 25% Africa 3% Middle East 3% North America 16% Latin America / Caribbean 11% Asia

* Projected.Sources: PricewaterhouseCoopers LLP, Wilkofsky

Gruen

Associates.

Penetration rates of DVR and HDTV in the United States

2011*2009*200720052003

60

50

40

30

20

10

0

Percent

Digital video recorder (DVR)

High-definition television (HDTV)

Page 16: Worldwide Internet usage · Worldwide Internet usage Source: Internet World Stats, March 2009 Europe 25% Africa 3% Middle East 3% North America 16% Latin America / Caribbean 11% Asia

* Projected.Sources: Motion Picture Association of America

PricewaterhouseCoopers LLP, Wilkofsky

Gruen

Associates.

Digital filmed entertainment market in the United States

Online movies

Online television shows

2011*2009*2007

600

500

400

300

200

100

US$ millions

Page 17: Worldwide Internet usage · Worldwide Internet usage Source: Internet World Stats, March 2009 Europe 25% Africa 3% Middle East 3% North America 16% Latin America / Caribbean 11% Asia

Growth in Internet users Worldwide, 2000 to 2008

Source: InternetWorldStats.

0

200

400

600

800

1,000

1,200

1,400

Africa Asia Europe Middle East North Amerca Latin America/ Caribbean

Oceania /Australia

Percent

World average = 342%

Page 18: Worldwide Internet usage · Worldwide Internet usage Source: Internet World Stats, March 2009 Europe 25% Africa 3% Middle East 3% North America 16% Latin America / Caribbean 11% Asia

Online advertising spending by format

United States, projected growth, 2006 to 2011

Source: www.eMarketer.com

Search

Display ads

Classified

Rich media/video

0

3

6

9

12

15

18

2006 2007 2008 2009 2010 2011

US$ billions

Page 19: Worldwide Internet usage · Worldwide Internet usage Source: Internet World Stats, March 2009 Europe 25% Africa 3% Middle East 3% North America 16% Latin America / Caribbean 11% Asia

Search engine marketing spending

United States, projected growth, 2008 to 2013

Source: www.eMarketer.com

Contextual advertising (L)

Paid inclusion (L)

Search engine optimization (L)

Paid search advertising (R)

0

1

2

3

4

5

2008 2009 2010 2011 2012 20130

2

4

6

8

10

12

14

16US$ billionsUS$ billions

Page 20: Worldwide Internet usage · Worldwide Internet usage Source: Internet World Stats, March 2009 Europe 25% Africa 3% Middle East 3% North America 16% Latin America / Caribbean 11% Asia

Top search engines

Top five search engines have 95% of Internet traffic, 2008

Rank Search engine1 Google2 Yahoo3 Live.com4 Search.AOL5 Ask

Source: http://www.vaughns-1-pagers.com/internet/search-engine-compare.htm

Page 21: Worldwide Internet usage · Worldwide Internet usage Source: Internet World Stats, March 2009 Europe 25% Africa 3% Middle East 3% North America 16% Latin America / Caribbean 11% Asia

Search engine traffic in the U.S.

By category, January 2009

Social Networking

7.3%

News and Media8.8%

Shopping and Classifieds

10.4%

Travel15.1%

Business and Finance

8.3%

Entertainment10.8%

Sports6.5%

Online Video14.2%

Health and Medical18.6%

Source: Hitwise.

Page 22: Worldwide Internet usage · Worldwide Internet usage Source: Internet World Stats, March 2009 Europe 25% Africa 3% Middle East 3% North America 16% Latin America / Caribbean 11% Asia

Growth in search engine traffic in the U.S.

By category, January 2008 to January 2009

Source: Hitwise.

1%

9%

-2% -3%

7%

13%16%

23%

18%

-5%

5%

15%

25%

Health &Medical

Travel Shopping &Classifieds

News &Media

Entertainment Biz. &Finance

Sports Online Video SocialNetworking

Percent

0%

Page 23: Worldwide Internet usage · Worldwide Internet usage Source: Internet World Stats, March 2009 Europe 25% Africa 3% Middle East 3% North America 16% Latin America / Caribbean 11% Asia

Social networking overtakes entertainment in the U.S. on the Internet

2732

49

20

0

10

20

30

40

50

60

Communication Entertainment

2006 2008

Percent of total time spent online

Source: Netpop

Research.

Page 24: Worldwide Internet usage · Worldwide Internet usage Source: Internet World Stats, March 2009 Europe 25% Africa 3% Middle East 3% North America 16% Latin America / Caribbean 11% Asia

Older people are increasingly going online

Source: Pew Internet and American Life Project.

10

20

30

40

50

60

70

80

90

100

12-17 18-24 25-29 30-34 35-39 40-44 45-49 50-54 55-59 60-64 65-69 70-75 76+

Percentage of Americans online

2005 2008

Page 25: Worldwide Internet usage · Worldwide Internet usage Source: Internet World Stats, March 2009 Europe 25% Africa 3% Middle East 3% North America 16% Latin America / Caribbean 11% Asia

Digital film entertainment

market in the United States

2011*2009*2007

600

500

400

300

200

100

US$ millions

Online movies Online television

Sources: Motion Picture Association of America,

PricewaterhouseCoopers LLP, Wilkofsky

Gruen

Associates. * Projected.