wound care – overview · including fair & handsome skin firming cream and he male grooming...
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Woundcare–Overview
• Onlinesales,celebrityendorsementandsponsorshipoffilmsandTVimportant;Walch(LohmannHaas)hassignificantsuccessonline(reportedlyleadingdisinfectantonTmall’sSingles’Dayeventin2017)
• Woundcareexpandedbylaunchesfromoverseasplayers,withseveralopJngtolaunchbrandsviacross-bordere-commercechannels;onlinesales(nottrackedintopline)gainingprominence
• India’shugemarketforanJsepJcs&disinfectantsdominatedbyDeNol,growingwellthankstoassociaJonwithgovernment’sSwachhBharat(CleanIndia)hygiene&sanitaJoniniJaJve
Market $mn mid-18/mid-17
CAGR17/13
1 USA 974.1 +4% +4%2 China 568.0 +8% +7%3 France 253.3 -1% +1%4 Russia 251.8 +5% +18%5 Brazil 239.9 +7% +7%6 India 226.0 +15% +14%7 Germany 186.0 +2% +4%8 Italy 108.8 -1% -1%9 Japan 108.2 -1% -1%10 Mexico 90.9 +4% +7%11 UK 85.3 -1% +1%12 Spain 80.7 -1% +2%13 Poland 71.3 +1% +8%14 Australia 67.7 +3% +3%
Leadingwoundcaremarketsmid-2018(MSP,$mn)
Woundcaresalesbysegmentmid-2018(MSP,$mn)
1,805(+4.1%)
1,727(+5.4%)
773(+5.4%)
Woundcare$4,305mn(+4.9%)
Woundhealers42%
AnKsepKcs&disinfectants
40%
TopicalanKbioKcs18%
• Emami’sBoropluswoundhealeraugmentedvialineextensionssuchasBoroplusPerfectTouch,A+Pandcelebrityendorsement
Lipcare–Enhancedcareclaims
Highnumberoflaunchesmaking“lipcondiKoning”enhancedcareclaims• MarketerscreaJngpointofdifferencefromrivalsbylaunchingproductswithenhanced-careclaimssuchaslipcondiJoning
• RohtolaunchedMentholatumMeltyCreamLipinJapaninAugust2017;posiJonedtosoothedryandcrackedlips,creammeltsatbodytemperatureonlips,creaJngmoisturisingfeeling
• BlistexlaunchedBlistexCondiKoningLipSeruminUSAMay2017,posiJonedaslipserumtomoisturiseandcondiJonlips
• ProductclaimstodeeplycondiJoninonedropandcompletelyrevitaliselips,andcontainsdose-controlpumptodispensecorrectamount
• PfizerlaunchedChapSKckTotalHydraKon–posiJonedfor“advancedcare”–inseveralglobalmarketssince2014
• September2017ChapSJckTotalHydraJonTwoStepCarelaunchedinSouthKorea,comprisingcondiJoninglipscrubandbalm;claimstohelpremovedry,damagedskinandsoothesorelips
• PfizerlaunchedChapSJckTotalHydraJoninMexicoinJanuary2018,inrangeofbalmsincluding:HoneyBlossom,FreshCitrus&SoothingVanilla(anJ-ageingformulawitharganoilandvegetableextracts);SoothingOasis&CoconutHydraJon(containingomegas3,6&9tohydrate,renewandtransformlips);andVanillaCreamwithCoQ10foradvancedhydraJon
• TVadsfeaturedtagline“Advancedcaretotransformyourlips”
AdsfornewChapS:ckTotalHydra:onemphasisedproduct’s“Advancedcaretotransformyourlips”
CosmeceuKcals–Ceramide-basedCeraVeentersUK,France
L’Oréal’sCeraVeextendedintoEuropein2018
• CeraVehasclearsellingpoint–“developedwithdermatologists”–capitalisingonconsumerpreferenceforproductswithprofessionalreputaJon;lineacquiredfromBauschHealth(formerlyValeant)byL’Oréalin2017
• RangefirstlaunchedinUSAin2006viadevelopmentofskincarerangeenrichedwithceramides1,3and6-II,alongsidefaNyacidsandotherlipids,torepairandstrengthenskin
• ProprietarydeliveryformatMVE(MulJVesicularEmulsionTechnology)allowssustainedreleaseofmoisturisingingredientstoprovidelong-lasJngeffecJveness
• IniJalproductlinecomprisedpersonalcareproductsCeraVeMoisturisingCream,MoisturisingLoKonandHydraKngCleanser,extendedtoswellrangetoover70skincareproducts;promoJonfocusesonkeysellingpointsof“affordable,accessible,dermatologist-recommended”skincaresoluJons
• AlthoughmarkeJngstressesCeraVeproductsdonottreat“underlyingskincondiJons”,taglineis“advancedskincarewithoutaprescripJon”,andlineincludesproductsfor“eczemaproneskin”,specificallyfordiabeJcs,andtocontrolsymptomsofpsoriasis
• HydrocorKsoneAnK-ItchCreamandHealingOintmentaddedtolinein2015(laNerextendedwithnappyrashpresentaJonin2017),expandingrangeoftherapeuJcofferingsandstrengtheningCeraVe’spresencewithinOTCsphere
Acneremedies–NewopportuniKes
OxyrollsoutinnovaKveAcneSKck
• On-The-GoAcneSKck(Rohto)launchedinUSAin2017,claimingtobefirst-of-kindproduct;topicalsJckformulatedwithbenzoylperoxide5%,claimedinadstobe“#1ingredientrecommendedbydoctorsfortreaJngacne”
• SJckformat’sbenefitsincludemess-free,no-touchapplicaJontoaffectedareas,andportabilityforuseon-the-go;productispartofOxy’sMaximumAcKonfast-acJngrange,posiJonedtotreatacnebreakouts
EmamiexpandsIndia’smalegroomingmarketwithwaterlessfacewash
• MalepersonalcareagrowingindustryinIndia,withEmamiGroupfieldingrangeofproductsincludingFair&HandsomeskinfirmingcreamandHEmalegroomingproducts
• HEextendedin2017withOn-the-Gowaterlessfacewash,posiJonedtocleanseskinandenrichedwithaloeveraandminerals;waterlessformatandconvenienceofusepromotedassellingpoints,withbrandsuitableforcleansingskinofdirtcausedbyexhaustfumesordust
YestoTomatoeslaunchesworld’sfirstbubblingfacemask
• Lycopene-basedskincarerangeYesToTomatoes(partofwiderYesTonaturaldermabrand)extendedin2018withinnovaJvebubblingfacemasks,including:AcneFighKngBubblingPaperMask(salicylicacid,tomatoextract),andAnK-PolluKonDetoxifyingCharcoalBubblingPaperMask(tomatoextract,charcoal)tocleanseskinofpollutants