MCMS

Wow Fashion is an e-commerce start-up, positioning itself to become the market leader in online celebrity inspired style fashion, delivered to the doorstep anywhere in the world. It will provide a trouble free way to purchase Women’s, Men’s and Kids fashion at the ease on fingertips and get it fast without hassle.

BUSINESS PLAN11 Apr. 13

Contents

1. Executive Summary.............................................................................................3

1.1. Objectives......................................................................................................3

1.2. Mission...........................................................................................................3

1.3. Keys to Success............................................................................................3

2. Company Summary.............................................................................................4

2.1. Company Locations and Facilities.................................................................4

2.2. Company Ownership.....................................................................................4

3. Products and Services.........................................................................................4

3.1 Products and Service Description......................................................................4

3.2 Competitive Comparison...................................................................................5

4. Regional Conditions................................................................................................5

4.1. Economics and demographics..........................................................................5

4.2. UK Consumption Expenditure..........................................................................6

5. Industry Dynamics..................................................................................................6

5.1. Size of market, growth potential and competition.............................................6

5.2. Online Retailing: Britain and Europe 2012........................................................7

5.3. Forecast Growth in Online Sales 2012.............................................................8

6. Regulatory Trends..................................................................................................9

6.1 Insurance Coverage..........................................................................................9

7. Business Model....................................................................................................10

8. Competition..........................................................................................................14

9. Supply Chain.........................................................................................................14

10. Marketing & Sales..............................................................................................15

10.1. Market size and potential to grow.................................................................15

10.2. Market segmentation....................................................................................15

10.2.1 Women....................................................................................................16

10.2.2 Men.........................................................................................................16

10.2.3 Kids.........................................................................................................16

11. Financial Conditions...........................................................................................17

11.1. Start-up requirements...................................................................................17

11.2. Start-up funding............................................................................................18

12. Operations and Management of the Business....................................................19

12.1 Computer Hardware and Software...........................................................19

12. 2 Customer Information...................................................................................19

12. 3 Maximum Operation.....................................................................................19

12. 4 Customer Complaints...................................................................................19

12.5 Management..................................................................................................20

12. 6 Personnel.....................................................................................................20

12. 7 Accounting Records.....................................................................................20

12. 8 staffing of the business.................................................................................20

13. Experience and track record of top management...............................................21

Mr. Ahmed Zohaib.................................................................................................21

Mr. Syed Eitizaz.....................................................................................................21

1. Executive Summary

Wow Fashion is an e-commerce start-up positioning itself to become the market leader in online celebrity inspired style fashion delivered to the doorstep anywhere in the world. It will provide a trouble free way to purchase Women’s, Men’s and Kids fashion at the ease on fingertips and get it fast without hassle.

This company utilizes the world largest online marketplaces such as eBay, Amazon, Play and Own Website to sell its products. eBay has more than 90 million users and over 17.7 million unique visitors to ebay.co.uk each month. In addition to the website, an item is sold every second in the UK via eBay’s mobile apps.

The established market places give an initial boost to help advertise the company and its products and with the aid of online marketing, strengthen the website.

1.1. Objectives

The objectives for the first three years of operation include: To create a start-up business whose primary goal is to exceed customer's

expectations? To increase the number of customers by an average of 20% per year through

maintaining and enhancing quality of product and customer experience.

To develop a sustainable business through efficient usage of resources and experience of the team and surviving off of its own cash flow.

1.2. Mission

Wow Fashion's mission is to provide the customer with Women’s & Men’s Fashion, shoes or accessories that he/she desires. We exist to attract and maintain customers by exceeding their expectations. When we abide to this maxim, everything else will fall into place.

1.3. Keys to Success

Wow fashion will aim to achieve maximum customer satisfaction and profitability by the following key points

Accessible and easy to use website that is entertaining to surf like a trip to your favourite store where you always fine something new that you desire

Establishing strong advertising through efficient use of search engines and keywords to maximise product visibility on established market places e.g., eBay, Amazon etc

and via the use of online banners on most visited websites such as Facebook, YouTube, Google etc.

Providing a favourable returns policy which will offer free returns of products that do not meet customers’ expectations thus retaining their loyalty.

Offer superior quality products that are not available in other outlets and staying ahead of fashion.

2. Company Summary

Wow fashion is currently looking for early-stage funding and strategic partnerships to execute the program. The company plan is to raise-up to £50,000 in two rounds of financing during Year 1 and plan to survive and grow on its own cash flows and growth.

2.1. Company Locations and Facilities

It is scheduled to open this September to utilize the boost in sales during the Christmas season. Its location will be in Manchester UK where the company suppliers will be based and will be of minimal cost as the warehouse only needs to be used for storage of its products.

2.2. Company Ownership

Wow fashion will be registered in England as a partnership between Ahmed Zohaib and Syed Eitizaz who will be the co-founders with over 5 years of online retail experience each specializing in the fashion industry. Ahmed will be responsible for procurement of new products and handling supplier relationship and Syed will be in charge of managing the business operations.

3. Products and Services

Wow Fashion will sell men’s, women's and kids clothing, shoes and accessories online. We will offer all types of clothing for almost every type of occasion. WOW Fashion is upscale men, women and children’s clothing boutique that will open in September this year. UK Clothing Boutique selections and exclusive personal style services, which include a detailed Style Assessment, will ensure that our customers are well dressed.

3.1 Products and Service Description

Ahmed Zohaib will carry Ready-to-Wear (RTW) designer and casual/contemporary apparel & accessories for all clothing. In addition to the fabulous UK design, Ahmed Zohaib will feature other choice selections by American and European designers such as Hocken, Weekend MaxMini, Tosca and Catherine the Great.

3.2 Competitive Comparison

There are many other small businesses running in this industry, what we consider as our direct competitors are importers and sellers, ebay and amazon provide a range of services for the small businesses but we will focus on developing our services and good will as well as the quality of the product is very important to have a sustainable competitive edge.

4. Regional Conditions

4.1. Economics and demographics

Economic conditions of the country are very stable and there is also continuity in the business policies in UK. So this is a good time to invest for business in UK. We have carried out a comprehensive research and find out that about there is a great demand in clothing accessories which we could meet by entering in the market. Following are some demographic facts about UK which will guide our business plan.

UK DEMOGRAPHIC FACTS

Population 63,047,162 (July 2012 est.)

Age structure 0-14 years: 17.3% (male 5,597,024/female 5,321,456) 15-24 years: 13% (male 4,198,579/female 4,024,261) 25-54 years: 41.2% (male 13,192,240/female 12,761,989) 55-64 years: 11.6% (male 3,589,996/female 3,693,553) 65 years and over: 16.9% (male 4,732,895/female 5,935,169) (2012 est.)

Median age Total: 40.2 years Male: 39 years Female: 41.2 years (2012 est.)

Population growth rate 0.553% (2012 est.)

Net migration rate 2.59 migrant(s)/1,000 populations (2012 est.)

Ethnic groups white (of which English 83.6%, Scottish 8.6%, Welsh 4.9%, Northern Irish 2.9%) 92.1%, black 2%, Indian 1.8%, Pakistani 1.3%, mixed 1.2%, other 1.6% (2001 census

Religions Christian (Anglican, Roman Catholic, Presbyterian, Methodist) 71.6%, Muslim 2.7%, Hindu 1%, other 1.6%, unspecified or none 23.1% (2001 census)

Health expenditures 9.3% of GDP (2009)

Obesity - adult prevalence rate 22.7% (2002)

4.2. UK Consumption Expenditure

Total UK household consumption on clothing and footwear is 59 billion. Thus, British consumers spent about 900 on fashion, this is slightly above the EU-27 average of ? 700 per year.

5. Industry Dynamics

5.1. Size of market, growth potential and competition

Mainly we are focusing on UK fashion Clothes for Men, Women and Children, which comprises of 87% of whole population of UK. It shows that out potential target market is about 55 million, which is very huge market with high buying power. This industry is very fragile and competitive. In order to meet the requirements of our customers we need to be proactive and aware of the competition in the market. Market size is very huge moreover it is very important to reach the customer and promote our brand and products. Some of the techniques which will be used in this process are;

Friends & Customers (word of mouth and email) Personal shoppers and stylists Women's Fashion Magazines articles and reviews such as W, Lucky, Marie Claire and

Vogue Local press mentions & ads Travel and shopping books and websites Online promotion on social media such as facebook, eBay, Amazon, etc.

This will result in repeat purchase by our customer and maintaining and acceding customer expectations.

5.2. Online Retailing: Britain and Europe 2012

E-commerce is one of the fastest growing markets in Europe. Based on CRR research commissioned by Kelkoo, 2011 online sales in the UK were £50.34 billion (€59.4 billion) or 12.0% of UK retail trade. In 2008, online was equivalent to only 8.6% of retail sales.

For Europe (including UK), the total market was worth £169,880 million (€200.52 bn) in 2011 (up from £143,720 million [€169.63 bn] last year). Online retailers in only three countries, UK, Germany and France accounted for 71% of European online sales. In 2008, online sales in Europe were £101,840 million (€117.84 bn).

Online sales in Germany were £38.18 billion (€45.07 billion), 9.0% of retail sales (+13% over 2010). In France, where online retailers grew at one of the fastest rates in Europe, 2011 online sales were £32.75 billion (€38.66 billion) or 7.3% of retail sales (+24% over 2010).

5.3. Forecast Growth in Online Sales 2013

  Increase Online

Sales 2011-12

2013 online

share of all retail business

UK 14.0% 13.2%Germany 13.0% 10.0%Switzerland 16.0% 9.9%Denmark 14.0% 9.1%Norway 17.0% 9.1%France 22.0% 8.7%Sweden 18.0% 8.0%N/B/L 14.0% 5.7%Spain 16.0% 4.1%Poland 24.0% 3.8%Italy 18.0% 1.6%     Average Europe 16.1% 8.8%

6. Regulatory Trends

There is no hazard linked with this business, as most of the clothing we will import, and here some fitting and marketing activities will be involved. We are aware of all the customers rights here in UK and how to design the distribution policies of the product. All employees will be expected to be punctual, polite and respectful to all customers and staff, and follow the implemented dress code which consists of a company smock, dark pants and dress shirt/blouse. All lunch breaks will be 45 minutes in length and will be staggered between staff from 11:30am to 1:15pm 15 minutes tea break.

6.1 Insurance Coverage

The insurance that will be needed for “WOW Fashion” and the agency that it will purchase

through is as follows:

INSURANCE COVER COMPANY

Fire Insurance Home Insurance Agency

Theft Insurance Home Insurance Agency

Liability Insurance Premier Insurance Agency

Car Insurance Insurance Agency

Benefit Packages 2 True Life Insurance

7. Business Model

(Profitability, growth and commercial sustainability, projected profits for first 3 Years) Sales forecasts are an essential element in a business plan. A sales forecast sets the standards for expenses, profit and growth. Forecasting is basically making an educated guess as to how a company will do in the near future.

The global apparel and accessories retail industry is expected to witness modest growth during 2012-2017 and reach an estimated US $1,369 billion in 2017 with a CAGR of 4% over the next five years.

Lucintel, a leading global management consulting and market research firm, has analyzed the Global Apparel and Accessories Retail industry and presents its findings in “Global Apparel and Accessories Retail Industry 2012-2017: Trend, Profit, and Forecast Analysis.”

The apparel and accessories retail industry is fragmented and consists of clothing stores for men, women, children, clothing accessories, shoes, jewelry, luggage, and leather goods. The industry has short product life cycles and is characterized by demand fluctuation.

APAC dominates this market and is expected to grow at the highest rate during the forecast period. A rapidly growing middle class, market oriented stable economy, availability of trained manpower at competitive cost, and local availability of most raw materials in India, China, and Japan is expected to drive market in Asia.

Wow Fashion is expected to start with a total approximate capital of £50,000.00 and grow at a steady pace of 40% per year.This would mean that end of year 1, the company would be valued for £70,000.00 and end of year 2, it would be valued for £98,000.00 and end of year 3 would be £137,200.00

This is in consideration of the seasons effects where sales crash in quiet periods and take a boost in peak seasons.

In the months of January & February, sales are expected to grow at a steady pace of 4%, this is because of the sudden end of the Christmas season where most people have spent their savings.

March & April will see a greater rise of about 6%, this is because the season will be on the border of changing and new styles are being introduced considering the season change.

May, June & July will see a steady growth of 10% as this will be the peak of the summer season and new products and styles have matured and widely accepted by people and moreover would put the previous year summer outfits out of date.

August & September will fall slightly to 4% growth rate because of the slow change of season & new products not yet matured in the market

October will see yet another fall on up to 1% as Christmas will be coming close and people will start to save money for the holidays.

November and December will see a boost of up to 15% sudden growth because of the Christmas season and will spend their savings on buying gifts for friends and families and moreover, the matured market for the winter items.

This will sum up to a total of 40% per year growth and excludes unforeseen factors and considering all things being equal

Profit and Loss Projection (3 Years)wow fashion manchester uk

2013 % 2014 % 2015 %

Sales £129,000 100.00% £180,600 100.00% £252,840 100.00%Cost/ Goods Sold (COGS) 44,000 34.11% 61,600 34.11% 86,240 34.11%Gross Profit £85,000 65.89% £119,000 65.89% £166,600 65.89%

Operating Expensespremises rent £6,000 4.65% £6,000 3.32% £6,000 2.37%power(light,gas etc) 2,400 1.86% 2,400 1.33% 2,400 0.95%telephone 1,200 0.93% 1,200 0.66% 1,200 0.47%Insurance 1,200 0.93% 1,200 0.66% 1,200 0.47%postage 3,000 2.33% 3,000 1.66% 3,000 1.19%Advertising 5,400 4.19% 5,400 2.99% 5,400 2.14%stationery 500 0.39% 500 0.28% 500 0.20%equipment hire 1,100 0.85% 0.00% - 0.00%moter expenses 1,800 1.40% 1,800 1.00% 1,800 0.71%accountancy fee 0.00% 0.00% - 0.00%legal and professional fee 2,400 1.86% 2,400 1.33% 2,400 0.95%wages 35,136 27.24% 35,136 19.46% 35,136 13.90%depreciation 1,200 0.93% 1,200 0.66% 1,200 0.47%

Other expense (specify) 2,700 2.09% 2,700 1.50% 2,700 1.07%Other expense (specify) 0.00% 100 0.06% - 0.00%Total Expenses £64,036 49.64% £63,036 34.90% £62,936 24.89%

Net Profit Before Tax 20,964 55,964 103,664 Income Taxes - - - Net Profit After Tax 20,964 55,964 103,664 Owner Draw/ Dividends - - - Adj. to Retained Earnings £20,964 £55,964 £103,664

cash flow forcast wow fashion ()f first year

CASH IN HAND AT BEGINNING OF PERIOD 1 2 3 4 5 6 7 8 9 10 11 1247000 50822 55744 60166 61588 63010 62932 67854 69276 70698 70620 72042

CASH IN

Cash sales excluding VAT 10000 15000 14000 10000 10000 7500 15000 10000 10000 7500 10000 10000VAT invoiced 0 0 0 0 0 0 0 0 0 0 0 0Directors loans 0 0 0 0 0 0 0 0 0 0 0 0Share capital investment 0 0 0 0 0 0 0 0 0 0 0 0Other external finance/loans 0 0 0 0 0 0 0 0 0 0 0 0Other specific cash inflow 0 0 0 0 0 0 0 0 0 0 0 0

TOTAL CASH RECEIPTS 10000 15000 14000 10000 10000 7500 15000 10000 10000 7500 10000 10000

CASH PAID OUT

Premises (rent, rates) 500 500 500 500 500 500 500 500 500 500 500 500Power (light, heat, electricity, gas) 200 200 200 200 200 200 200 200 200 200 200 200Telephone 100 100 100 100 100 100 100 100 100 100 100 100Insurance 100 100 100 100 100 100 100 100 100 100 100 100Postage and carriage 250 250 250 250 250 250 250 250 250 250 250 250Interest and bank charges payable 450 450 450 450 450 450 450 450 450 450 450 450Stationery 0 0 0 0 0 0 0 0 0 0 0 0Drawings, wages or salaries 2928 2928 2928 2928 2928 2928 2928 2928 2928 2928 2928 2928Equipment hire 1100 0 0 0 0 0 0 0 0 0 0 0Motor expenses 150 150 150 150 150 150 150 150 150 150 150 150Accountancy fees 0 0 0 0 0 0 0 0 0 0 0Legal/professional fees 200 200 200 200 200 200 200 200 200 200 200 200Depreciation 100 100 100 100 100 100 100 100 100 100 100 100Other specific expenses 0 0 0 0 0 0 0 0 0 0 0Other specific expenses 100 100 100 100 100 100 100 100 100 100 100 100

3500 5000 4500 3500 3500 2500 5000 3500 3500 2500 3500 3500OPERATING EXPENSES SUBTOTAL 9678 10078 9578 8578 8578 7578 10078 8578 8578 7578 8578 8578

Bad-debt provision 0 0 0 0 0 0 0 0 0 0 0 0Plant and other capital expenditure 0 0 0 0 0 0 0 0 0 0 0 0Loan and financing repayments 0 0 0 0 0 0 0 0 0 0 0 0Repayment of directors loans 0 0 0 0 0 0 0 0 0 0 0 0VAT payment due to HM Revenue & Customs 0 0 0 0 0 0 0 0 0 0 0 0Other specific financing payments 0 0 0 0 0 0 0 0 0 0 0 0

TOTAL CASH PAID OUT 9678 10078 9578 8578 8578 7578 10078 8578 8578 7578 8578 8578

NET CASHFLOW FOR PERIOD 322 4922 4422 1422 1422 -78 4922 1422 1422 -78 1422 1422

CASH BALANCE 47322 55744 60166 61588 63010 62932 67854 69276 70698 70620 72042 73464

8. Competition

This business establishment is increasing the healthy completion in the market of clothing. As there are already many small and medium businesses are working and offering the same product. But we know that the clothing business is very much based on the innovation and time management to offer your product to right person at right time. So we are very confident to have a competitive edge as one of our team members have very good terms with the suppliers of these clothes. This will help us to provide quality products to our customers.

9. Supply Chain

At initial stage our strategy for supply chain is to get contract with amazon and eBay so that we do not need to hold different outlets. I will initially rely on the online selling and will be selling our product online. Moreover, beside this we will open one out let in near future so that we could develop good relationship with our customers. If I talk about our supply chain process of getting goods it is little complicated. As we will be importing different stuff from Pakistan and India which is already been sort out. There are 6 suppliers from both countries which offer us complete clothing solution at very reasonable price.

10. Marketing & Sales

10.1. Market size and potential to grow

The potential market for our business is whole population of UK. We are especially focussing on households which are facing difficulty in purchasing high priced braded clothes, but they want to but high quality product. So there is a very huge market and potential customers.

Moreover, as we will start our business it also provides us with an opportunity to develop good will and image of our products. We will maintain and continuously improve customer experience with us and definitely there is very good probability to grow and develop our business very quickly.

Wow Fashion’s market can be broken down into three different segments;

Men’s Women’s Kids

Each of these segments will be addressed individually.

10.2. Market segmentation

Wow fashion will focus on women’s fashion the most followed by men’s fashion and then kids at the end. This order of priority is based on the market growth and customer demand in the fashion industry.

10.2.1 Women

Women 18-25 years of age: Youth drives the market so this is an important group to attract to the website and the online market places. They have less money than the older group so we must give them what they want for less. The key is to have inexpensive selections in each clothing group that have the popular cut. The company's logo attractiveness to this group cannot be stressed strongly enough. The initial small purchases will grow larger over time.

Women 26-40 years of age: They are the core group that will drive Wow fashion’s success. This target group is responsible for the growth of outdoor women's wear. They will be harder to pull into the website. Once there, the key will be promoting the quality, attractiveness and savings. In addition, we will have to assure that the purchase will fit the way the customer wants it to. It will be crucial that the return policy is hassle-free and speedy.

10.2.2 Men

Men typically between the ages of 18-35 will be the target for most menswear as there will be trendy and smart fashion to offer this group. This group has more money at their disposal so the aim will be to provide different sorts of price range products.

10.2.3 Kids

Kids mostly at the early ages of 5-15 years of age will be the target. This group have less money to spare and the purchase costs are mostly borne by parents. The key will be to provide un-resistible fashion wear so that the kids persuasion power comes into effect.

11. Financial Conditions

Wow Fashion will incur the following start-up costs: Computer systems with printer, CD-RW, Microsoft Office, QuickBook Pro, and

scanner. Phone line with DSL Internet connection.

Desks, chairs, and file cabinet.

Railings to hang products

Shelving to organize all items in packets

Large tables for packing the products

Inventory.

Costs of renting a warehouse including bills

11.1. Start-up requirements

Start-up Expenses

Legal £200Stationery etc £50Brochures £450Consultants £0Insurance £100Rent £500Research and development £400

Expensed equipment £1,100Other £200Total Start-up Expenses £3,000

Start-up Assets

Cash Required £47,000Other Current Assets £0Long-term Assets £0Total Assets £47,000Total Requirements £50,000

11.2. Start-up funding

Start-up Expenses to Fund £3,000Start-up Assets to Fund £47,000Total Funding Required £50,000

ASSETSNon-cash Assets from Start-up £0Cash Requirements from Start-up £47,000Additional Cash Raised £0Cash Balance on Starting Date £47,000Total Assets £47,000

LIABILITIES AND CAPITALLiabilities

Current Borrowing £0Long-term Liabilities £0Accounts Payable (Outstanding Bills) £0Other Current Liabilities (interest-free) £0Total Liabilities £0

CapitalPlanned InvestmentCo-owner £25,000Co-owner £25,000Other £0Additional Investment Requirement £0Total Planned Investment £50,000Loss at Start-up (Start-up Expenses) (£3,000)Total Capital £47,000Total Capital and Liabilities £47,000Total Funding £50,000

12. Operations and Management of the Business

12.1 Computer Hardware and Software The Management shall use such point-of-sale equipment, EPOS data processing equipment, computer hardware, dedicated telephone and power lines, high speed Internet connections, modems, printers and other computer-related equipment, with such software, as WOW Fashion specifies in the Manual or otherwise, at the Management’s expense. WOW Fashion may require that the Management modify, replace or upgrade part or all of such equipment and software from time to time, at the Management’s expense. The Management shall keep all such equipment in good working order. The Management shall purchase and use any software programmes, manuals and other materials, and modifications thereto, proprietary to WOW Fashion.

12. 2 Customer Information

Subject to any restrictions imposed by applicable law, the Management shall collect and provide such information on its customers as WOW Fashion directors may reasonably request.

12. 3 Maximum Operation

The Management shall maintain sufficient inventories, adequately staff each shift with qualified employees and continuously operate the Business at its maximum capacity and efficiency seven days per week, 10:30am to 10:00pm, or such other minimum number of days and hours set forth in the Manual or as WOW Fashion otherwise prescribes in writing (subject to the requirements of local laws and licensing requirements). The Management shall promptly discharge all its financial and other obligations relating to the Business.

12. 4 Customer Complaints

The Management shall attempt to immediately resolve any customer complaints regarding the Business and the provision of the Services. When any customer complaints cannot be immediately resolved, the Management shall use its best endeavours to resolve the customer complaints as soon as practical. In the event of a customer complaint not being resolved by the Management within 7 days of the Management first becoming aware of the complaint, then the Management shall immediately notify WOW Fashion directors of such complaint. WOW Fashion directors may, without the Management’s consent, resolve any complaints which it becomes aware of and

charge the Management an amount sufficient to cover WOW Fashion director’s reasonable costs and expenses in resolving the customer complaints.

12.5 Management

The Business shall at all-time are under the on-site supervision of the Operating Principal or a manager or leader who has completed the MIT programme.

12. 6 Personnel

The management shall employ only suitable persons of good character and reputation who act in a competent and courteous manner and who comply with the dress, personal appearance and hygiene standards set out in the Manual.

12. 7 Accounting Records

We shall use a computerised data management system that meets general specifications to record all sales in the Business and in particular the Gross Sales. The management shall keep complete and accurate books, records and accounts pertaining to the Business as more specifically set forth in the Manual. The management shall keep its books and records using Generally Accepted Accounting Principles (GAAP) or generally accepted international accounting principles. The management shall preserve all of its books, records and tax returns for at least seven (7) years after the later of preparation or filing.

Management will maintain financial statements, reports, records, copies of contracts and agreements, reports and documents related to any litigation, information, and other information data related to the Business as agreed.

Management shall ensure that each and every financial report is prepared and submitted at the company sole expense, in the English language, and using all financial information in the currency used at the Business.

12. 8 staffing of the business Business willBe responsible for ensuring that adequate staff levels are maintained at all times and in particular not less than the minimum number of suitably qualified persons specified in the Manual is available at the Premises during Opening Hours.

Obtain a signed contract of service from all senior employees of the management any persons other than those who have previously signed such a contract of service;

Ensure that all personnel employed in the Business shall at all times have a neat and clean appearance, render competent, sober and courteous service to customers and comply rules and regulations.

Procure that the employees nominated by management shall attend such further periods of training as may from time to time be required by company and bear any travel and subsistence expenses and the salaries of such persons.

13. Experience and track record of top management

Mr. Ahmed Zohaib

is qualified with CAT (Certified Accounting Technician), Sage line 50 diploma, Diploma in Business Management and Qualified ACCA (Association of chartered certified accountants) degrees. These qualifications contribute to the overall business management skills required to run the company

He has over 5 years of work experience on eBay and Amazon fashion retail business with extensive knowledge and background of all the business operations. He has worked as a manager and led a team of 8 members of staff with various duties.

Mr. Syed Eitizaz

is qualified with Bachelors in Accounting degree, Sage line 50 diploma, Project Management diploma, qualified ACCA (Association of chartered certified accountants) degree and executive MBA (part). These qualifications contribute to the overall business management skills required to run the company

He has over 4 years of extensive eBay, Amazon and Website experience of online fashion. He has worked in all sectors of the business (customer services, photography, technical aspects of the websites) and was promoted to manage a group of 10 members of staff including assigning duties and managing weekly progress of the business operations and growth.