wow your users with analytics and cognitive - gal shachor, ibm
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Wow your Users: Add Analytics and Cognitive Senses to your AppGal Shachor
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Next 15 min…•Who am I?•What are we trying to overcome?•Example… What’s next?
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Gal Shachor•Chief Architect at IBM, responsible for Mobile Platform Directions and Development•Before that, many years in Middleware, Web Technologies and the likes
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So, what are we talking about?There are many apps, and they all look the same…
Making it really hard to be noticed... Making it hard to gain acceptance
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Why is this happening?
Most apps are developed by a small team &Conform to the same design guidlines
It is hard to leave an impression!
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This cannot happen to you, right?Think again!
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Two tools to get over this (more tools are out there)Use human like capabilities in your app…
Make your appRecognize!Think!Talk!
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Two tools to get over this (more tools are out there)Instrument your app with logic related Analytics (not just screen flow)
Optimize your app experience at the logic/data level (not just the UI)
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Example App•A Skeletal Recipe Application•Developed in few days•Analyzes your Facebook picture and deduces stuff•Talk to you, hear you•You can than see what happened
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Demo Time
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How Did We Do it?On IBM Bluemix (https://console.ng.bluemix.net/)
•Watson Cognitive Services• Alchemy API, Text to Speech,
Speech to text, …• More could be used, e.g., Tone Analyzer
•MobileFirst Platform•Mobile Analytics Service
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