wp - editorslab hackdays finale -
TRANSCRIPT
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Videos in the newsrooms
Are they user friendly? NOT. Not up to the point, lenghty, mobile bandwith consuming
Does viewer has a choice? Well, technically yes. Watch or.. don’t watch. THAT’S NOT A CHOICE
Do newsrooms and journalists engage users? No, not really. ACTUALLY NOT
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People on the go DON’T HAVE TIME to watch video. Still, they want to be INFORMED
Home screen - full of short clips, up to 15 seconds.
You dont really have to click, they autoplay as you scroll. One after another.
Why so short? It saves your time. It also saves bandwith.
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EXPLORE MORE
Related content
Editors - make video pitches even to the text article
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USERS IN REAL REPORTING
When you got an app, you don’t know you your readers are.
But you know, WHERE they are.
Pin it, type it, PUSH.
And wait
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WE DON’T WANT TO DECIDE
You can choose between users content, most upvoted staff or editorial.
Users content - after verification - can be shown in main stream.
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ENGAGE AND WIN
Fact 1: Readers get what YOU give. And ONLY THAT
Fact 2: Most of the well-established news brands got devoted community.
Fact 3: What is great with users/readers/viewers? They’re faster. But they DON’T WORK WITH YOU. Instead: they chose Twitter, Vine.
Engage them, use their staff. Daily Carrot is one way to do this. Easy way