wp.t1 - d.t1.3 - interreg-central.eu
TRANSCRIPT
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Implementation of 1 training Local to Think
Global (LTG) – Bologna, IT
Final Version
08 2020
WP.T1 - D.T1.3.3
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Dissemination level Public
Activity A.T1.3 – Local to Think Global - Training
Deliverable D.T1.3.3 – Implementation of 1 training Local to
Think Global (LTG) – Bologna, IT
Coordinating partner SRM
Contributors Chiara Lepori, Marco Amadori, Giuseppe Liguori
Due date of deliverable 31.03.2020
Actual date of deliverable 31.08.2020
Status (F: final, D: draft) Final
File name 045_SMACKER_D-T-1-3-3_2020-08-31_Final
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TABLE OF CONTENTS 1. Introduction ............................................................................................................... 4
2. Local to Think Global training ......................................................................................... 6
3. Local to Think Global training – Findings & Evaluation ......................................................... 16
3.1. Main findings ........................................................................................................... 16
3.2. Stakeholders involved by type and number .................................................................... 20
3.3. Analysis of Questionnaires.......................................................................................... 22
4. References ................................................................................................................ 25
5. Annexes ................................................................................................................... 26
5.1. Invitation ............................................................................................................... 26
5.2. Signature list ........................................................................................................... 28
5.3. Photos ................................................................................................................... 28
5.4. Presentations .......................................................................................................... 33
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1. Introduction
Remote regions in central Europe share the same risks and issues related to being at the periphery of main
transport networks. Inadequate and under-used services, excessive costs, lack of last-mile services and
proper intermodality, poor communication and information to users and car commuting are the challenges
that many central European regions face.
The SMACKER project addresses those disparities to promote public transport and mobility services that are
demand-responsive and that connect local and regional systems to main corridors and transport nodes.
Within SMACKER mobility issues related to peripheral and rural areas, and main barriers are assessed and
addressed by providing solutions that draw on the best international know-how. SMACKER promotes demand-
responsive transport services to connect local and regional systems to main transport corridors and nodes:
soft measures (e.g. behaviour change campaigns) and hard measures (e.g. mobility service pilots) are used
to identify and promote eco-friendly solutions for public transport in rural and peripheral areas to achieve
more liveable and sustainable environments, better integration of the population to main corridors and
better feeding services. SMACKER helps local communities to re-design their transport services according to
user needs, through a coordinated co-design process between local/regional partners and stakeholders;
SMACKERS also encourages the use of new transport services through motivating and incentivizing
campaigns. The direct beneficiaries of the actions are residents, commuters and tourists.
Participation reflects the overall integration of citizens and groups in planning processes and policy decision-
making and consequently the share of power. In particular, transport planning and transport relevant
measures are often the subject of controversial discussions within the urban community. The concept of
Sustainable Urban Mobility Planning has established the principle that the public should be included from
the very beginning of the transport planning process and not only when the plans are largely completed and
only minor amendments can be carried out. For that reason, public authorities need to open-up debate on
this highly specialised and complex subject area and make participation a part of the planning process. In
order to ensure participation throughout the process, development of an engagement strategy would be
necessary.
This deliverable is the report of the Bologna Local to Think Global training that was delivered as a webinar
on 16 July 2020. The event was originally foreseen in March 2020, following the SMACKER AF, but it had to
be postponed due to COVID19 pandemic and the consequent lockdown including the prohibition of in-person
meetings that has started in Italy since the beginning of March 2020. The event, organized in collaboration
with the Association of Engineers of the Bologna province, was first postponed indefinitely, and then - when
it became clear that would have not been possible making an in-person event before the end of the SMACKER
RP3 - it was decided to hold it online.
The Bologna LTG training is part of SMACKER Output O.T1.3. In such trainings, selected Target Group
members and interested stakeholders are trained at local level in each SMACKER region with global best
practice findings aiming to raise competences and awareness about Demand Responsive Transport (DRT) and
its potential role in the transport network of the region. The specific Bologna training path was built taking
into account the instructions and suggestions from D.T1.3.1 and D.T1.2.18.
It is noted that this online event was also the opportunity for hosting the 4th Bologna Permanent LMF
meeting: most of the components of the Bologna Permanent Local Mobility Forum were involved in the LTG
training, either as speakers or simple participants. The engagement strategy for the Bologna LMF is already
prepared in D.T1.2.5: the 4th meeting of the Bologna Permanent LMF was scheduled for July 2020, which is
when the LTG training took place. As there is an overlap both in the content, and the invited stakeholders
to the two events, SRM decided to organize a joint LMF & LTG training, as it would have been much more
effective than two separate events. This report provides a summary of the whole event.
Furthermore, SMACKER SQPM members appointed by SRM and ITL attended the meeting, the first one Mr.
Danielle Berselli as a speaker and the last one Mr. Nicola Scanferla as a participant. This LTG training can
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then be considered also as one of the events related to SMACKER WP.T3 - D.T3.1.5 “SMACKER ‘On Tour’:
Peripheral events”.
This deliverable is organized as follows.
Chapter 2 describes the outline and the methodology of the training, as well as the structure of the agenda.
A short description of each session (changing framework conditions, user needs in the pilot region, good
practise examples, the potential of accompanying nudging activities to the pilot action and the planned
action itself) is provided too.
Chapter 3 provides the main findings pointed out throughout the training as well as the evaluation of the
training itself provided by the participants. Indeed, following the Local to Think Global idea, outcomes of
the trainings are reported back to the SMACKER project team through this deliverable, collected and made
accessible to the interested followers of the project.
Annexes at the end of the deliverable report the invitation used to involve the targeted LTG training
participants, the signature lists as screenshots given the fact the training was delivered as a webinar,
pictures of the event taken as snapshots, and the slides of the presentations shown during the event by the
speakers.
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2. Local to Think Global training
The LTG training in Bologna was originally planned to be organized in collaboration with the Association of
Engineers, so to have the possibility of reaching the local Community of Practice and the Community of
Interest. The event was foreseen in March 2020, following the SMACKER AF, but it had to be postponed due
to COVID19 pandemic and the consequent lockdown that has started in Italy since the beginning of March
2020. The event, organized in collaboration with the Association of Engineers of the Bologna province, was
first postponed indefinitely, and then - when it became clear that would have not been possible making an
in-person event before the end of the SMACKER RP3 - it was decided to hold it online.
It is noted that the Bologna LTG training speakers and presentation focus were selected and co-built also
considering the “Suggestions for SMACKER Local to Global training activities” provided in D.T1.2.18, chapter
4.
Table 1: Training outline
EVENT TITLE Il ruolo del trasporto a chiamata per l'accessibilità del territorio
The role of on-demand transport for the accessibility of the territory
DATE 16 July 2020
VENUE Online, GoToWebinar platform
NUMBER OF
PARTICIPANTS
191 joined the webinar (including 11 speakers and the 7 from SRM staff, 4 of the latter
being also speakers)
Agenda
Ore 09.30 Apertura dei lavori - Opening
Il trasporto a chiamata nel percorso formativo dell’Ordine degli Ingegneri di Bologna
On-demand transport in the training course of the Association of Engineers of Bologna
Claudio Lantieri (Ordine degli Ingegneri Bologna – Unibo)
Ore 09.45 Il progetto SMACKER, l’azione pilota di Bologna e il training «Local To Think Global» (LTG)
The SMACKER project, the Bologna pilot action and the "Local To Think Global" (LTG) training
Giuseppe Liguori (SRM Reti e Mobilità – Coordinatore del progetto SMACKER)
Ore 10.00 Linee d'azione e progetti innovativi della Regione Emilia-Romagna nel trasporto pubblico e nel
trasporto a chiamata
Action features and innovative projects of the Emilia-Romagna Region in public transport and on-
demand transport
Andrea Normanno (Regione Emilia-Romagna)
Ore 10.15 Il ruolo strategico dei Centri di Mobilità nel PUMS per l'accessibilità del territorio metropolitano
The strategic role of the Mobility Centres in the SUMP for the accessibility of the Bologna
metropolitan area
Catia Chiusaroli (Città Metropolitana di Bologna)
Ore 10.30 Il fattore accessibilità per la promozione del turismo nella Città Metropolitana di Bologna
The accessibility factor for the promotion of tourism in the Metropolitan City of Bologna
Giovanna Trombetti (Città Metropolitana di Bologna, Destinazione turistica Bologna)
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Ore 10.45 Esempi di good practices nel trasporto a chiamata in Regione Emilia Romagna e nella Città
Metropolitana di Bologna
Examples of good practices in on-demand transport in the Emilia Romagna Region and in the
Metropolitan City of Bologna
Introduce Tommaso Bonino (SRM Reti e Mobilità)
• I servizi TPL flessibili nell’area modenese sviluppati nei Progetti Europei RUMOBIL,
YOUMOBIL e RegiaMobil
Flexible Public Transport services in the Modena area developed in the European
Projects RUMOBIL, YOUMOBIL and RegiaMobil
Daniele Berselli (aMO Agenzia per la Mobilità di Modena)
• Il Prontobus di Pianura e di Terre d’Acqua e la sua evoluzione nel tempo
The Prontobus of Pianura and Terre d’Acqua and its evolution over time
Stefano Tirtei e Maurizio Vitali (TPER)
• Esperienze di trasporto a chiamata nell’area di Borgo Panigale: inquadramento economico
e normativo
Experiences of on-demand transport in the Borgo Panigale area: economic and
regulatory framework
Giorgio Fiorillo (SRM)
Ore 11.30 Il nuovo ColBus in Unione Appennino Bolognese e Alto Reno Terme: l’azione pilota, le tecniche di
promozione e innovazione tecnologica
The new ColBus in the Unione Appennino Bolognese and Alto Reno Terme: pilot action, promotion
techniques and technological innovation
Marco Amadori (SRM)
Ore 12.00 Dibattito e domande finali
Debate and final questions
Modera Giuseppe Liguori (SRM Reti e Mobilità – Coordinatore del progetto SMACKER)
Ore 12.45 Chiusura lavori - Closing
With regard to SMACKER D.T1.3.1, the correspondence of the above agenda with the Sessions that make up
the LTG training is the following:
Session 1 - Scope of the training: “The SMACKER project, the Bologna pilot action and the "Local
To Think Global" (LTG) training”
Session 2 – (Changes of) the framework conditions: “Action features and innovative projects of
the Emilia-Romagna Region in public transport and on-demand transport”
Session 3 – User needs in the pilot region: “The strategic role of the Mobility Centres in the SUMP
for the accessibility of the Bologna metropolitan area” and “The accessibility factor for the
promotion of tourism in the Metropolitan City of Bologna”
Session 4 – Global to local: Good practise examples: “Examples of good practices in on-demand
transport in the Emilia Romagna Region and in the Metropolitan City of Bologna”, “Flexible Public
Transport services in the Modena area developed in the European Projects RUMOBIL, YOUMOBIL and
RegiaMobil”, “The Prontobus of Pianura and Terre d’Acqua and its evolution over time”,
“Experiences of on-demand transport in the Borgo Panigale area: economic and regulatory
framework”
Session 5 – The potential of accompanying nudging activities to support the pilot actions and
Session 6 – Planned pilot action: “The new ColBus in the Unione Appennino Bolognese and Alto
Reno Terme: pilot action, promotion techniques and technological innovation”
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Given the shape of the Bologna LTG training, the methodology used to deliver it for all the Sessions was a
presentation by a person familiar with the various topics, including the SMACKER pilot action and the region.
External speakers were invited for Sessions 3 and 4, while Sessions 2, 5 and 6 were presented by the SMACKER
Project Coordinator and the SMACKER Communication Manager; it is noted that one of the external speakers
in Session 4 is the SQPM member appointed by SRM. Each presentation had a duration of 15 minutes and was
delivered with PowerPoint slides. During the webinar, the participants had the opportunity to ask questions
via the Chat and/or raising their hands; at the end, the debate moderated by the SMACKER Project
Coordinator gave also the opportunity for participants to get answers to their questions.
The meeting is open by Claudio Lantieri, member of the commission dedicated to transport in the Association
of Engineers of the Bologna province. Claudio thanks SRM for sharing the SMACKER experiences and for
supporting the organization of the event. He introduces the event explaining that the objective is to
highlight the best practices and the future targets for on-demand transport in the Bologna area and
especially its role as a public service, useful also to improve accessibility to the territories.
Session 1 - Scope of the training
The SMACKER project, the Bologna pilot action and the "Local To Think Global" (LTG) training
Giuseppe Liguori – SMACKER Project Coordinator - thanks the Association of Engineers, the secretariat and
the speakers for their availability to share their experiences and knowledge related to on-demand transport
services. Afterwards, he introduces himself and his role in SRM Reti e Mobilità.
Then, he starts introducing SMACKER project and goes into some details of the Bologna pilot action; he also
frames the today event in the wider SMACKER context.
Finally, Giuseppe explains that at the end of the webinar, all participants will receive a link to a short
questionnaire conceived to get feedback on the LTG training.
Session 2 – (Changes of) the framework conditions
Action features and innovative projects of the Emilia-Romagna Region in public transport and
on-demand transport
Session 2 is devoted to explain the role of Public Transport and on-demand / Demand Responsive Transport
(DRT) in Emilia-Romagna regional mobility strategies.
Andrea Normanno works as Officer at the Public Transport and Sustainable Mobility Service of the General
Directorate for Territorial and Environmental Care of Emilia-Romagna Region. It is noted that the Emilia-
Romagna Region Directorate and the specific Service is SMACKER Associated Partner (AP 10).
Andrea’s presentation focuses on the on-demand transport for internal/rural areas.
He explains that the main regional transport planning tool is the PRIT (“Piano Regionale Integrato dei
Trasporti”, i.e the Integrated Regional Transport Plan), whose new version in under approval. The Plan
promotes an integrated government of mobility strategies at the Emilia-Romagna regional level, including
some "cultural" innovation. The Plan also introduces innovative mobility governance tools, in particular the
SUMP for municipalities with more than 50.000 inhabitants. He highlights that great attention was paid to
cycle mobility, especially in the last period.
Regarding shared mobility, which to some extent is the subject of today's seminar, there are projects for
telematic control of buses in the region, and also a dynamic travel planner was developed in order to plan
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transport in a integrate manner. There are two regional apps called Muver1 and Roger2 that improve the
accessibility to transport services.
Andrea introduces the EU-funded project REFORM3, developed together with the SMACKER partner ITL. It
started in 2017 and will end in December 2020. The project focuses on the SUMP elaboration at European
level and involves other EU cities. The main objective is the construction of an integrated data system to
be synthesized with big data standards, finally targeted to have a single system to assist municipalities in
local planning.
The following part of the presentation is dedicated to introduce the SNAI strategy (National Internal Areas
Strategy) that aims to invest public funds in a strategic way. As regards Emilia-Romagna region, four internal
areas were selected; among them, there is the Apennine area where the SMACKER Italian pilot is located.
Focussing on mobility, 10 projects are funded and 2 of them are in this Apennine area: the creation of a
mobility centre endowed with call centre and telematic systems to develop integrated mobility, and the
creation of a new public transport service managed by such mobility centre.
Session 3 – User needs in the pilot region
In Session 3, two Officers of the Bologna Metropolitan City give their presentations focussing on DRT strategy
in the Bologna Metropolitan City, detailing the role of the Mobility Centres as foreseen in the SUMP and the
relevance of accessibility for the touristic development of rural/peripheral areas.
The strategic role of the Mobility Centres in the SUMP for the accessibility of the Bologna
metropolitan area
Catia Chiusaroli is the head of the Mobility Planning Office at Bologna Metropolitan City.
She presents the concept of Mobility Centres introduced by the SUMP and their role in the Bologna
metropolitan public transport and for the accessibility of the whole metropolitan territory.
The Bologna Metropolitan City SUMP was approved on 27 November 2019 and is among the firsts in Italy to
deal with the entire metropolitan level in an integrated manner.
Main objective is to decrease greenhouse gas (GHG) emissions up to -40% by 2030, by both a decrease in car
and motorbike traffic (expected -28%) and a renewal of the fleet of vehicles in circulation (expected -12%).
Thirty (30) Mobility Centres are foreseen in the Bologna Metropolitan City and they will have the role of new
access gates to the metropolitan area, representing a new architrave of the urban organization. Nine (9) of
them will be in Bologna, including two transport terminals, while 21 will be located outside of the city, in
the metropolitan area: 8 on the hills and mountains, and 13 on the plain.
The accessibility factor for the promotion of tourism in the Metropolitan City of Bologna
Giovanna Trombetti is the Manager of the Bologna Metropolitan City Economic Development Service and
also Director of Destinazione turistica Bologna Metropolitan City. Destinazione turistica Bologna (DT for
short) is a joint initiative of the Bologna Municipality and the Bologna Metropolitan City, which was
established in with a political decision in 2016 with the purpose of promoting the tourism enhancement of
the whole Bologna area and its specificities. The operating DT arm is Bologna Welcome4, which has the role
of Destination Management Organization (DMO).
1 https://www.tper.it/muver#:~:text=Attraverso%20l'applicazione%20per%20smartphone,scopo%20quello%20di%20acquistare%20e
2 https://rogerapp.it/
3 https://www.interregeurope.eu/reform/
4 https://www.bolognawelcome.com/
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Giovanna gives insights into mobility as a tool for accessing the territory and for boosting its touristic
development.
In 2016, multi-year guidelines for tourism development were elaborated; some of them are dedicated to
mobility, pointing out the importance of “slow” intermodality and sustainable transport to increase the
competitive capacity of a territory. One of the guidelines targets is to ensure that tourism is not
concentrated in Bologna city but is widespread throughout the whole metropolitan area, also to decongest
the historic centre.
The so-called ColBus initiative, basis of the SMACKER Bologna pilot, is an example of useful transport service
for improving the access to the Apennine territory. In such a context, SMACKER project is a good example
of using EU funds to have real effects on the territory.
Another good example is the City Red Bus that aims at developing the access to the metropolitan area by
transporting tourists to the Bologna neighbouring municipalities.
Also, there are shuttles that in coincidence with some events bring people from Bologna centre to points of
interest outside of the city.
The last example mentioned by Giovanna is the “Trekking col Treno” initiative, which is at its 29th edition
and is done in collaboration with the CAI – Club Alpino Italiano5. Other partnerships are with TPER, transport
provider in the Bologna Metropolitan City, and Trenitalia, rail transport provider.
Session 4 – Global to local: Good practise examples
Session 4 is introduced by Tommaso Bonino, Technical Manager at SRM Reti e Mobilità. Afterwards, three
presentations are given by public transport Officers and Transport Providers with expertise in the DRT field.
Among them, there is Daniele Berselli, IT Manager at aMo6 (Agency for Mobility and Local Public Transport
of Modena), who is also member of SQPM – SMACKER Quality Partnership for seamless Mobility governance.
The Session focusses on DRT good practices in Emilia-Romagna Region and in the Bologna Metropolitan City,
and in particular on the Modena area, and the DRT experiences of “Prontobus di Pianura e di Terre d’Acqua”
and in Borgo Panigale area and in the Reno Valley in the Bologna Metropolitan City. All these good practices
were selected because they were developed for areas in the same geographical context of SMACKER Bologna
pilot, and because the planned DRT actions are similar to the SMACKER one.
Examples of good practices in on-demand transport in the Emilia Romagna Region and in the
Metropolitan City of Bologna
Tommaso Bonino is the Technical Responsible of SRM Reti e Mobilità. He introduces the Session with some
reflections on the on-demand transport.
The topic is someway a new and old one. In Northern America it is called “para-transit”, because it is
something hybrid that lies in the middle ground where demand and resources available for supply are
variable; the demand is usually scarce, some on-demand services are sometimes done with large buses, and
it is possible that users are willing to pay a price greater than the classic Public Transport one. On the other
hand, the DRT is often deployed in areas outside the urban context, and it could be possible that users do
not have a high spending capacity. Furthermore, DRT is not suitable for commuting, but sometimes it is
used for the last mile transport. It can be said that DRT does not influence nor condition the demand, but
is delivered in compliance with it.
Public transport in some African cities is offered only as an on-demand service, as it happens in the Dutch
countryside. DRT does not depend on the degree of "evolution" of a territory, nor on the degree of
5 https://www.cai.it/
6 http://www.amo.mo.it/default.aspx
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technological evolution. The success of the DRT depends on the ability of the service to satisfy the users’
needs.
In the following of this Session, four professionals with sound experience in DRT services presents their
examples as good practices to learn from. The examples are not far from each other, even if they are
different from each other as they respond to different needs.
Flexible Public Transport services in the Modena area developed in the European Projects
RUMOBIL, YOUMOBIL and RegiaMobil
Daniele Berselli works as IT Manager for the Agency for Mobility and Local Public Transport of Modena, i.e.
aMO. In the last years, aMO developed a number of DRT services, relying on funds provided by EU-funded
projects RUMOBIL, YOUMOBIL and RegiaMobil.
So far, aMO has 6 active DRT services called “Prontobus” serving rural / mountainous / peripheric areas for
a total of 500.000 km operated per year: Modena (periferic), Castelfranco Emilia (rural), Carpi (periferic),
Mirandola (rural), Maranello (industrial/rural) and Pavullo (rural and mountainous).
They were activated from 2004 on, following some principles like: integration or replacing of traditional
Public Transport services in areas with low demand, low population density or population dispersion;
offering of a complementary and integrated service (use of same travel tickets of ordinary services),
intermediate between the traditional service (bus lines) and the door-to-door service (taxi); offering of a
high-quality Public Transport service closer to users’ needs with trips no longer than 30 minutes, provided
by ecological mini buses equipped for the transport of disabled people; payment of DRT service based on
the real hours of service and the travelled distance; management of DRT services by Transport Operator’s
subcontractors that can use environmentally friendly mini buses.
Thanks to RUMOBIL project, it was possible to endow the DRT service with an app for travel booking; up to
that time, booking was possible only through the call center. Also, it was possible to develop an app for the
bus drivers: thanks to this, they receive information on the real-time situation on bookings and no email or
phone calls are needed anymore.
Another important aspect is the data collection and exploitation opportunities: before RUMOBIL, the only
available information on the performed DRT services was the number of passengers per day. Thanks to the
new IT management system, aMO can now collect more information on each individual reservation, such as
origin, destination, travel time, booking time, etc. These data can be exploited to optimize the offered
service.
Developed and tested on the Castelfranco Emilia service, the RUMOBIL concept has been progressively
introduced in more DRT services thanks to YOUMOBIL and RegiaMobil projects. It can be said that the EU
funds have been employed in the right way and they are producing tangible results on the territory.
In detail, YOUMOBIL aims to improve the passenger transport system for young people living in rural areas
and their access to European and national transport networks. aMo will implement a mixed DRT/ordinary
service, whose buses will run only upon reservations; also, the routes will be semi-fixed according to the
stops booked. A new ad-hoc app will be developed too.
In the RegiaMobil project framework, aMo will develop a pilot project in the Castelfranco Emilia area
targeting the MaaS (Mobility as a Service) development: it will extend the app functionalities to improve
the intermodality of the services available in the area.
The Prontobus of Pianura and Terre d’Acqua and its evolution over time
Stefano Tirtei and Maurizio Vitali work in the TPER public transport planning department. In particular, they
deal with the development of projects related to new public transport services and with the optimization
of existing ones. TPER is one the shareholders of TPB7, the consortium that, as winner of a public tender,
manages public transport services in the Bologna Metropolitan City.
7 http://www.tpbbologna.it/index.html
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TPER has a multi-year experience in developing DRT services. They started in 1990 with the FREEBUS service
in the Imola area: it had a fixed path with deviations on the basis of requests made through a “call column”.
So far, their “Prontobus” service is a Public DRT service serving defined routes at fixed times: buses run –
totally or partially - only upon a booking made by phone or through the website.
The service is serving mainly extra-urban areas. Main objectives are: strengthen the connections between
rural and urban areas, provide Public Transport service from rural areas towards health facilities, provide
integration between road-based Public Transport and railway transport, optimize the available resources.
As regards the “Prontobus di Pianura”, the heart of the service is the Bentivoglio hospital; the needs for
which the service was born have not changed since 2001 up to today. The “Prontobus Terre d’Acqua” was
developed in 2002, there were 6 lines while today there are 3.
The Prontobus management software was developed by TPER: it allows to manage bookings and to collect
and process data to monitor the service.
Experiences of on-demand transport in the Borgo Panigale area: economic and regulatory
framework
Giorgio Fiorillo is the head of the Transport planning, organization and control office at SRM Reti e Mobilità.
He highlights that it is possible to build up DRT services considering the establishment of a good balance
between private/public access and individual/collective use. On its turn, this exercise leads to a balance
between the individual satisfaction and the collective benefit.
There are regulations at various level (European, National, Regional, Local) that allow to establish various
kind of DRT services. Therefore, a first essential step to establish DRT services is to choose the regulation
to follow.
Main aspects to be considered are:
o the requirements that the transport operator must comply with, i.e. the kind of transport means
used; the public and/or private contribution to the transport operator and/or to the user, which
can or cannot be foreseen;
o the procedure to assign the service exercise, i.e. direct assignment, in house, tender, extension of
existing concessions (e.g. agreement with taxi service providers, with Public Transport provider,
etc.);
o the tariff system, which can or cannot be integrated with the existing Public Transport service, can
foresee a modular approach and include net or gross cost;
o the kind of users and then the DRT service features like routes (fixed, variables), stops (many-to-
many, few-to-many, etc.), timetable (upon activation, variables);
o the communication between the management centre and the transport means;
o the relationship with the users, which implies the creation of specific DRT service rules for creating
the routes, allow advance booking, establish waiting times and define travel times, establish the
booking method/s (e.g. by phone, through website, via app).
The definition of the DRT contract with the Transport Provider is fundamental to make savings. The
objective of the public authority granting the transport service is to transport people, while the transport
operator has the goal of making profit. The balancing of the two objectives should be obtained by fixing
proper conditions in the transport contract / concession. If the authority granting the service pays a fixed
fee, it pays too much if there are no passengers; if the payment is per travelled kilometre, the operator
does not have incentive to optimize routes; a mixed payment system based on both hours of service and
travelled kilometres is the closest to real costs. From the granting authority point of view, paying per
passenger is the ideal solution: it is also easier for the authority to check the figures as the number of sold
tickets are in the operator's balance sheet.
The definition of the amount to be paid to the operator can be done considering two basic models: (i)
vehicles always available that are activated when / if requested, which have fixed costs; (ii) vehicles and
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drivers called into play only when the DRT service is called / activated. The two models have different
contracts.
An example of the application of different contracts to the same context is the Borgo Panigale DRT service,
established in 2009. In such a case, the first contract adopted foresaw a cost that increased until a certain
number of passengers, and then remained constant: with this option, minivans were used and the cost per
passenger was quite high. It was then decided to move towards a second contract type, with starting costs
lower than the previous one, but increasing without a maximum cap; in this case, rental-with-driver cars
were used and the cost per passenger lowered up to 40% of the previous one. After two years of exercise,
the Borgo Panigale DRT service was anyway stopped because of the too high costs in comparison with the
number of transported passengers.
The Borgo Panigale case allowed also to understand the importance of a proper communication to launch
and sustain the use of a DRT service: after a communication campaign, the number of passengers increased.
Session 5 – The potential of accompanying nudging activities to support the pilot actions
Session 6 – Planned pilot action
Given the topic of the two Sessions, and the opportunity of providing the participants to the webinar with
a holistic view of the SMACKER project, it was decided to merge Session 5 and Session 6. The unique resulting
presentation was given by the SMACKER Communication Manager.
The new ColBus in the Unione Appennino Bolognese and Alto Reno Terme: pilot action,
promotion techniques and technological innovation
Marco Amadori is the SMACKER Communication Manager. He goes in depth into the SMACKER Bologna pilot
details, starting from its origin.
The first experience of the DRT service called “ColBus” in the Apennines was activated in summer 2018 in
the area of the municipalities of Alto Reno Terme and the Apennine Union. It covered 816 sqkm and served
55.000 inhabitants: someway, it was an "atypical" service in relation to the network and its extension.
The target audience was tourists and the ColBus objective was to compensate the reduction of the regular
Public Transport service during Saturdays and holidays. The railway network was a key component of the
ColBus system, as it offered (also) the "last mile" connection between main rail stations and tourist locations.
Therefore, the service was "atypical" also in relation to the targeted users.
The service foresaw flexible routes and stops, it had 3 bus lines during summer season and 1 bus line in
winter. It was active on Saturday and during holidays. The reservation was possible through the call center
and it had to be done the day before the needed service. The transport operator was paid at the end, on
the basis of the number of bus line activations. At that time, the service was then "atypical" also in relation
to its duration and the booking system.
The above-described ColBus experience had good results as regards the days and areas covered usually not
served by the regular Public Transport. On the other hand, negative aspects were related to the dimension
of the served area, the binding network, the need of making the booking the day before the service, and –
from the communication point of view – the lack of involvement of local stakeholders and the poor
communication campaign.
Based on the above, it was decided to start the design of the SMACKER Bologna pilot in collaboration with
the Local Mobility Forum, which meets periodically and support continuously the pilot action. The “new”
SMACKER ColBus network was designed in collaboration with the LMF, which was extended also to local
communities and operators in the Apennines, with the objective of maximising the served stops /
destinations while optimizing the use of available resources.
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The new SMACKER ColBus DRT service is also endowed with an IT Platform with app – Moovit8 – that was
identified through a market analysis. Such endowment provides advantages to both the users and the
transport operator, and for the DRT service itself. Advance booking time is reduced up to 12 hours, while
both users and drivers can get real-time information on buses; thanks to Moovit, transport planning can be
done in an integrated manner with the various transport options / means. Both routes and timetables can
be optimized.
Capitalizing on previous experiences, an integrated communication approach was adopted: from “transport”
to “tourism”. The attention of targeted users is shifted from the sole transport mode / means to the
destination that is possible to reach through it. Furthermore, the communication strategy has the objective
of reaching the tourist before he arrives on site, so that he knows about the DRT service and can book it,
which is enabled by the app Moovit.
Such communication approach foresees a number of communication / nudging activities that have been
implemented to support the SMACKER ColBus use. They are9:
(5.1) Mobility stand on local and regional event
(5.3) Presentations at periodic local meetings, establishment of a local mobility forum
(5.7) Personal Mobility assistants for elderly people at major transport interchanges
(5.14) Use of social media to make (flexible) public transport visible
(5.21) Salient implementation of PT information on webpages
(5.23) Time table and other information as APP for mobile devices
(5.24) Making public transport visible on public places and places were people meet and likely
need mobility supply
(5.27) Mobility packages for tourists at origin
(5.28) Mobility packages for tourists at destination
They include the use of a new brand, with dedicated logo and slogan. The mobility kit for tourists include
information elements that can support the planning phase of their trip. Tourist destinations are part of the
promotion of the DRT service. Social media are used to reach out potential target groups, relying on their
potential; tourism stakeholders are involved in communication activities so to exploit also their digital
channels to promote ColBus use. Also “last minute” communication is foreseen, especially in the tourist
aggregation points of Bologna and on site, through promotional events and paper material.
Thanks to the above, the SMACKER ColBus becomes a real support for the accessibility of the territory from
the touristic point of view, while enhancing also the accessibility / mobility of residents who can use the
service for their needs.
Marco gives a final detail on the start of the SMACKER ColBus service: the original start was foreseen in June
2020, but it was postponed to December 2020 due to COVID19 pandemic and the consequent decrease of
touristic flows. Currently, it is under consideration the possibility of starting a test-phase in August /
September 2020, which in case will run without the app.
Debate and final questions
Giuseppe Liguori, the SMACKER Project Coordinator, moderates the debate.
8 https://moovit.com/
9 Coding refers to SMACKER D.T1.1.4 “Review of behaviour change and nudging initiatives”
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The first question arrived via email. The participant asks if the presented DRT services can foresee the
possibility to make additional stops, upon reservation, for instance close to home for the elderly, children,
etc. Giorgio Fiorillo explains that this is not possible by default, but it depends on the regulatory and
organizational settings. aMO could tell about their experience in defining the routes. Daniele Berselli
integrates Giorgio Fiorillo's answer confirming that the legislation is not as well defined as for normal Public
Transport routes. In Europe, in some cases it is expressly forbidden to make stops beyond the official ones.
As regards aMO, the regulations relating to school transport services and the school bus stops are used, and
specific authorisations are asked at municipal level to add stops, whether and when needed.
The second question arrived via webinar Chat. The question is directed to Daniele Berselli. The participant
asks if the aMO’s “Prontobus” service can still be considered as a Public Transport line service even if it
works “on-demand”. Furthermore, he asks how it is possible that they treat stops “improperly” as "collection
points". Giuseppe Liguori highlights that this question has already been partially answered previously and
leaves the stage to Daniele Berselli to allow him to complete the answer. Daniele Berselli explains that the
authorization was however requested and obtained. It is not the authorization of the traditional bus stop,
and it responds to less stringent regulations.
Before closing the webinar, Giuseppe Liguori thanks again all the speakers and reminds the participants that
a link to a questionnaire on the webinar will be sent to collect their feedback.
Giuseppe Liguori closes the webinar.
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3. Local to Think Global training – Findings & Evaluation
3.1. Main findings
Given the need of moving the Bologna LTG training online, it is noted that it was not possible to hold time-
per-time discussions involving the very high number of participants.
Participants could send their questions via Chat and/or raise their hands to pose oral questions. Reported
findings and recommendations come from a synthesis of what was exposed by the speakers and commented
by the moderators, and on the feedback provided to the questions posed by the participants.
Session 3 – User needs in the pilot region
The main findings of this Session are listed in the following as a result of the two presentations given by the
two Officers of Bologna Metropolitan City.
The strategic role of the Mobility Centres in the SUMP for the accessibility of the Bologna
metropolitan area
The design of the Mobility Centres must consider the challenges and objectives they should respond too,
their needed main functions, the possible interventions and the priorities.
Equipment and services must be established considering the relationship with the territory and their
economical sustainability too. The Mobility Centres image (that includes the logo) should be coordinated at
metropolitan level, so to offer the perception of the integrated mobility system.
Mobility Centres must be conceived as intermodal urban hubs that combine urban and transport functions
to create places of identity and activators of quality and vitality.
Six main challenges must be kept in mind when designing them: accessibility, sustainable intermodality /
multimodality, their attraction power that also includes the possibility of urban redevelopment, their
recognizability, the scalability and the importance of endowing them with IT capacities so to develop the
MaaS concept through them too.
In such a context, it is noted that the design of first two Mobility Centres started ensuring the integration
with the cycle path system. This is in line with the SMACKER Bologna pilot that is conceived to ensure such
kind of integration in the Apennines.
The accessibility factor for the promotion of tourism in the Metropolitan City of Bologna
The real game-changer is to consider also the transport means itself as a touristic product. For instance,
this is happening with historical rail transport lines, like the “Ferrovia Transappenninica”, and can also
include cycling, which can be capitalized for the SMACKER Bologna pilot sake.
Indeed, cycling is a type of holiday that fascinates more and more, in Europe but also in Italy, where the
bicycle becomes a way of experiencing the journey. With this in mind, DT has expanded its portfolio of bike
tours / cycling products, so to give tourists the opportunity to explore the whole territory on the most
suitable two wheels: MTB, bike or e-bike.
Main points of attention are that on one hand not all places of touristic interest are served by public
transport, which could lead to the need of organizing shuttle services, while on the other hand public
transport services - when existing - can be a problem themselves as, for instance during weekend, they have
a reduced timetable and are not suitable to cover the tourism needs. Another issue is to ease the access to
public transport by offering integrated tickets that work in a wide area.
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Session 4 – Global to local: Good practise examples
The main findings of this Session are listed in the following as a result of the introduction and the three
presentations given by the SRM, aMO and TPER experts.
Examples of good practices in on-demand transport in the Emilia Romagna Region and in the
Metropolitan City of Bologna
DRT is old as a concept, but new as regards other features. It is a subject of research at the university level,
and it follows the evolution of available technologies. It also goes in parallel with the users’ demand and it
has an innovation capacity that also causes an interest on it.
Flexible Public Transport services in the Modena area developed in the European Projects
RUMOBIL, YOUMOBIL and RegiaMobil
aMO started from scratch as regards the technological side of their DRT services in the RUMOBIL project; on
the other hand, they already had experience in this kind of services and especially in managing reservations.
An important aspect is the number of DRT services to be managed: more services and more users mean a
greater complexity of the booking process.
Another important aspect is to draft a DRT strategy considering potential future evolutions, the
establishment of further services, the opportunity of having a call center, and the kind of users the DRT
services are targeting. The latter point is relevant as automated systems may not be accessible to everyone.
Finally, the available budget should be considered to design the proper DRT service / offer, as different
solutions have different purchase, implementation and maintenance costs.
The Prontobus of Pianura and Terre d’Acqua and its evolution over time
TPER’s Prontobus system evolution goes towards: evolving the communication system between TPER and
the bus drivers; promote / establish alternative booking and payment methods, including/exploiting the
use of apps on mobile devices; develop DRT services with variable path and time; integrate DRT with other
mobility services such as car sharing, bike sharing, taxi, etc.
These are interesting points to be considered for potential DRT improvements.
Experiences of on-demand transport in the Borgo Panigale area: economic and regulatory
framework
The establishment of a good contractual bases between the authority granting the DRT service and the
transport operator allows to increase the sustainability of the service itself. This is particularly true for a
service like the on-demand one, whose success depends on a good balance between the individual
satisfaction and the collective benefit.
It is noted that there is no optimal DRT solution for all cases and territorial contexts: even the same case
can have different solutions. The establishment of a DRT good / advanced booking system enables the data
collection, which on its turn enables the possibility of relying on such data to perform resource / service
optimization.
Even if the replacement of traditional Public Transport services with DRT services allows to save money,
the cost per passenger remains high. This means also that DRT services are the firsts to be stopped in the
event of a shortage of resources.
In most cases, interested / potential users can have difficulties to find information about available DRT
services: the tackling of such communication problem in the proper way could boost the use of such services.
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Session 5 – The potential of accompanying nudging activities to support the pilot actions
Session 6 – Planned pilot action
The main findings of these joint Sessions are listed in the following as a result of the presentation given by
the SMACKER Communication Manager.
The new ColBus in the Unione Appennino Bolognese and Alto Reno Terme: pilot action,
promotion techniques and technological innovation
SMACKER ColBus has some critical points that should be monitored / tackled so to avoid / mitigate negative
effects on the service.
A first point is the length of routes and therefore too long travel times, with a possible reduction in the
level of service. This is partially self-compensated thanks to tourist characteristics and the intrinsic link of
ColBus activation / run with train timetables. Further compensation is obtained by the identification of a
suitable number of lines and the correct number of vehicles per line. Passenger loads are optimized by the
call center and the SMACKER ColBus IT platform and the app. The result is that the boundary between DRT
service and regular Public Transport service becomes very thin.
The second point is the constraints related to the extra-urban network geometry that limit the size of usable
vehicles and the positioning of stops and inversion points.
The design of SMACKER ColBus service was done with local stakeholders and communities, so to take on
board the various needs and optimize the DRT service by balancing the needs with the available resources.
As regards communication, some potentially negative peculiarities should affect it. The limited activation
of the DRT service makes communication fundamental: the DRT service is active for short (3 months) and
split periods (Summer and Winter), which means that it does not benefit from "word of mouth" or knowledge
due to the user's habit or casual need; it is not possible to rely on growth over time. Furthermore, tourists
do not have a compact territorial location towards which concentrating communication efforts: the
communication should be social, digital, profiled and directed outside the DRT served area. Tourists do not
have a temporal location, and plan their travel well in advance: a strong collaboration with tourism
stakeholders is necessary, as tourists must be "caught" in the planning phase (via a proper social / digital
communication).
Conclusions
Giuseppe Liguori gives a brief overview of what was presented and discussed today, highlighting the key
findings.
After the introduction and the brief presentation of SMACKER main features, Andrea Normanno presented
an overview of the action features and innovative projects in Public Transport and DRT service at the Emilia-
Romagna regional level. He introduced the concept of "synergy" between the various subjects /
stakeholders. In addition, he highlighted the "sustainability" aspect of these projects. This gives the
opportunity to note that in the SMACKER case, as the pilot has a limited duration, there are also needs and
opportunities to find synergies at the local level to continue the DRT experience beyond the project itself.
Afterwards, the presentation of Catia Chiusaroli presented the Mobility Centres, whose role is important for
guaranteeing intermodality. SMACKER project relies on intermodality and considers rail stations as
interchange points between rail and road transport modes.
Giovanna Trombetti showed the importance of the synergy between the various public bodies to coordinate
promotional initiatives in the tourism sector.
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The need to reduce the use of road shuttles to transport people out of the city and towards specific events
/ touristic sites is significant: Tommaso Bonino highlighted that this can be done by a Public Transport that
adapts to the demand rather than conditioning it, i.e. the DRT.
Daniele Berselli showed what is underway in Modena, highlighting the importance of having a ticket cost
low and aligned / integrated with the traditional Public Transport. In addition, the travel flexibility is
important also for the user and not only for the operator. The appreciation of the users supports the thesis
that flexible transport can work.
Stefano Tirtei and Maurizio Vitali illustrated relevant data from the TPER’s Prontobus experience, in
particular as regards service planning and resource optimization. They highlighted that the DRT services can
also be integrated with other transport services.
Giorgio Fiorillo showed the impact of the legislation and the strong link between the provided DRT service
structure and the economic resources that are available for its implementation. Furthermore, he pointed
out the relevance of an adequate communication to fully exploit the potentialities of the DRT service
offered.
Finally, Marco Amadori showed the path that led to the design of the DRT SMACKER ColBus offer that tries
to meet the needs not only of residents but also of tourists. In this, communication plays a fundamental
role: it must be calibrated to reach potential users, shifting their attention from the transport dimension to
the destination reachable via the DRT.
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3.2. Stakeholders involved by type and number
The following table presents the total number of participants involved in the Bologna pilot LTG training,
classifying them as per the SMACKER Target Groups and including the speakers.
Table 2: Stakeholders involved
ORGANISATION STAKEHOLDER
TYPE10
NUMBER OF
PARTICIPANTS
FROM
ORGANISATION
COMMENTS
SRM Reti e
Mobilità
Local public
authority
7 Three of the participants are part of the
SMACKER dedicated team. The other 4
collaborate occasionally to the project
activities
4 of the participants were among speakers
aMO Local public
authority
1 Speaker; SMACKER SQPM member
ASCOM Local public
authority
1 ASCOM is a Bologna Permanent LMF
member. The participant was not the
person officially appointed as LMF member
Bologna Welcome Local public
authority
1 Also Bologna Permanent LMF member
Città
Metropolitana di
Bologna
Local public
authority
6 Also Bologna Permanent LMF members
2 of them were among speakers
Destinazione
Turistica Bologna
Local public
authority
1 Also Bologna Permanent LMF member
Comune Alto
Reno Terme
Local public
authority
1 Also Bologna Permanent LMF member
Comune Bologna Local public
authority
2 --
Comune
Granarolo
dell’Emilia
Local public
authority
1 --
Comune Imola Local public
authority
1 --
Comune Ravenna Local public
authority
1 Also SMACKER SQPM member
Comune San
Giovanni in
Persiceto
Local public
authority
1 --
10 For SMACKER: Local public authority; Regional public authority; Infrastructure and (public) service provider; General public; Education/training centre and school; Other; SME; Higher education and research; Sectoral agency; Interest groups including
NGOs; National public authority; Large enterprise; International organisation, EEIG under national law
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ORGANISATION STAKEHOLDER
TYPE10
NUMBER OF
PARTICIPANTS
FROM
ORGANISATION
COMMENTS
Regione Emilia-
Romagna
Regional public
authority
3 SMACKER Associated Partner
1 of them was among speakers
TPER Infrastructure and
(public) service
provider
4 2 of them were among speakers
Freelancers SME 153 Unless specific knowledge about a company
they work for, freelancers are accounted as
SMEs for SMACKER Target Group purposes
Unibo – University
of Bologna
Higher education
and research
5 1 of them was among speakers
ITL Fondazione
Istituto sui
Trasporti e la
Logistica
Higher education
and research
2 SMACKER Project Partner
As regards the type of organization, the participants to the Italian LTG training were asked about the “type
of organization” they belong to / work with as part of the questionnaire that they were asked to compile
(see following chapter). It is noted that the 139 respondents answered the questionnaire and the results are
partially different from what is reported in the table above11. This is due to a number of reasons: first, not
all the participants to the LTG training filled in the survey; second, the “type of organization” in the
questionnaire was selected by the respondents, who don’t know in depth the definition of SMACKER Target
Groups as per the AF. As the questionnaire is anonym, it is not possible to make a counter check. The above
numbers are considered anyway more consistent than the ones from the questionnaire, as they cover all the
participants and were elaborated reviewing the full list of participants.
11 It is noted that the numbers from respondents to questionnaire Local public authority: 19; Regional public authority: 6; Infrastructure and (public) service provider: 8; General public: 12; Education/training centre and school: 4; Other: 3; SME:
68; Higher education and research: 4; Sectoral agency: 5; National public authority: 3; Large enterprise: 7.
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3.3. Analysis of Questionnaires
The short questionnaire prepared in English language at project level was translated by SRM and made
available in an Italian language version to all the Bologna LTG training trainees. This questionnaire was used
to obtain feedback from participants (satisfaction with the event, their evaluation of effectiveness and
content, willingness to participate in similar events). The answers to the questionnaire were analysed and
results are presented and commented below.
139 out of 191 participants answered the questionnaire, 136 completed it. All of them are from
Italy.
The participation to the event was
o “Very useful” for 33 respondents
o “Useful” for 102 respondents
o “Useless” for 1respondent.
Figure 1: Evaluation of participation to Italian LTG training
0 20 40 60 80 100 120
Very useful
Useful
Useless
USEFULNESS OF PARTICIPATION TO ITALIAN LTG
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Acquired knowledge made 108 respondents think about their travel choices.
Figure 2: Reflections on travel choices thanks to knowledge acquired by LTG training
86 respondents consider their participation as contributing to a better planning of SMACKER Bologna
pilot action.
Figure 3: Perceived contribution to better planning of Bologna pilot
79%
21%
KNOWLEDGE ACQUIRED MADE ME THINK ABOUT MY TRAVEL CHOICES
Agree Disagree
63%
37%
BY PARTICIPATING TO LTG TRAINING I CONTRIBUTED TO BETTER PLANNING THE BOLOGNA
PILOT
Agree Disagree
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The training was rated as
o “Excellent” by 26 respondents
o “Very good” by 64 respondents
o “Satisfactory” by 42 respondents
o “Feeble” by 4 respondents
o (No one rated it as “Very poor”).
Figure 4: Evaluation of Italian LTG training quality
23 respondents would be willing to participate in similar events and would like to subscribe to
SMACKER newsletter (18 of them are new contacts).
19%
47%
31%
3%
ITALIAN LTG TRAINING QUALITY
5 - excellent 4 - very good 3 - satisfactory 2 - feeble
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4. References
1. SMACKER Application Form, Version 27 February 2019
2. SMACKER “D.M.2.1 Internal Quality Handbook”, September 2019
3. SMACKER “D.T1.1.4 Review of behaviour change and nudging initiatives”, September 2019
4. SMACKER “D.T1.2.5 Creating Communities (Bologna, IT)”, December 2019
5. SMACKER “D.T1.2.12 Data collection on users mobility needs and expectations (Bologna, IT)”, February
2020
6. SMACKER “D.T1.2.18 Review for matching needs and services for a comprehensive planning (Bologna,
IT)”, April 2020
7. SMACKER “D.T1.3.1 Planning and reasons for training”, January 2020
8. SMACKER “D.T2.2.2 Stakeholders and users group involvement”, February 2020
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5. Annexes
5.1. Invitation
SRM sent the invitation via e-mail to LMF members and other potentially interested stakeholders.
The Association of Engineers sent the invitation via their usual communication channels.
Here below, the text of the generic e-mail is reported, followed by the LTG training agenda that was
attached to the invitation e-mail.
Invitation letter (e-mail)
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Agenda (attached to the e-mail)
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5.2. Signature list
As the event was hold as a webinar, it was not possible getting “physical” signatures. The webinar registering
system allowed to take note of the attendants in a reliable way.
Some screenshots below show the number of participants in various moments of the webinar. The total
number of attendants reported in the tables in chapter 2 and in chapter 3 is extrapolated from the
participants list from the recording system used by the Association of Engineers.
5.3. Photos
As the event was hold as a webinar, it was not possible getting “physical” photos. Some screenshots were
taken during the webinar and they are reported in the following. In some of them, it is possible to see the
punctual number of people attending the workshop.
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5.4. Presentations
A total number of 8 (eight) PowerPoint presentations was delivered by the speakers, while two of them only
gave an oral speech. The screenshots of the 8 PowerPoints are reported here below.
Presentation 1 - “The SMACKER project, the Bologna pilot action and the "Local To Think Global" (LTG)
training” – Giuseppe Liguori (SRM Reti e Mobilità – SMACKER Project Coordinator)
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Presentation 2 – “Action features and innovative projects of the Emilia-Romagna Region in public
transport and on-demand transport - Andrea Normanno (Emilia-Romagna Region)
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Presentation 3 – “The strategic role of the Mobility Centres in the SUMP for the accessibility of the
Bologna metropolitan area” - Catia Chiusaroli (Bologna Metropolitan City)
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Presentation 4 – “The accessibility factor for the promotion of tourism in the Metropolitan City of
Bologna” - Giovanna Trombetti (Bologna Metropolitan City, Destinazione turistica Bologna)
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Presentation 5 – “Flexible Public Transport services in the Modena area developed in the European
Projects RUMOBIL, YOUMOBIL and RegiaMobil” - Daniele Berselli (aMO Agenzia per la Mobilità di Modena;
SMACKER SQPM Member)
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Presentation 6 – “The Prontobus of Pianura and Terre d’Acqua and its evolution over time” - Stefano
Tirtei and Maurizio Vitali (TPER)
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Presentation 7 – “Experiences of on-demand transport in the Borgo Panigale area: economic and
regulatory framework” - Giorgio Fiorillo (SRM Reti e Mobilità)
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Presentation 8 – “The new ColBus in the Unione Appennino Bolognese and Alto Reno Terme: pilot action,
promotion techniques and technological innovation” - Marco Amadori (SRM Reti e Mobilità, SMACKER
Project Communication Manager)
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