wrexham! - business wales
TRANSCRIPT
WELCOME TO
WREXHAM! Joe Bickerton – Destination Manager,
Wrexham County Borough Council
OCTOBER 2018
• Wrexham County’s Tourism sector is now worth £117m to the local economy
• Growth of nearly 40% in last decade • Supports 1,650 FTE jobs in the
tourism industry!
OUR NEW DESTINATION
MANAGEMENT
PLAN 2018-20
•A focus on two broad markets - Rural Explorers and Culture Wrexham
•Partnership working through the ‘This is Wrexham’ Tourism Partnership
•Cross border working, particularly with the NE Wales marketing
partnership
•Further developing the ‘sense of place’ in the County Borough
•Cross selling opportunities and developing visitor focused itineraries to
add depth to the visitor experience
•A local ‘hearts & minds’ campaign in 2019
INVESTMENT IN THE
TOURISM SECTOR…
GROUP TRAVEL…
• 86 coaches visited Wrexham Town Centre in 2017
• So far (Jan – Oct 2018) 97 known coach visits have been made by group travel operators
• New coach park & facilities being looked at for 2019
• Working on itineraries to attract Cruise visitors from Liverpool & Holyhead
GROWING EVENTS
PROGRAMME…
CHANGE IN OUR
APPROACH…
OUR REGIONAL APPROACH –
YEAR OF THE SEA…£40,000
SECURED FOR MARKETING
AND FINALLY…
A SHORT FILM TO
HIGHLIGHT HOW WE CELEBRATED
THE YEAR OF THE SEA
IN NORTH EAST WALES
