Strategic Creative Development(The following exercise was inspired by @hyperisland and @tim_leake.

24 students actually wrote and produced a 60 page book in three hours.)

Professor Edward BochesBU College of Communication

Let’s write a book

In three hours

Lesson in:

-speed-idea generation-collaboration

-decision making-creativity-thinking

-expression

Topic:

What we will change, or

The advertising industry better watch out,

‘cause here we come.

Here we come

Your job:

Stay focusedWork fast

Be productive

courtesy @hyperisland

courtesy @hyperisland

Guidelines:

-stickies-brevity-clarity

Keep an open mind

You won’t always know where you’re going

Stay with the !ow

Take picturesInstagram

Tweet#buscdbook

Writers on one sideDrawers on other

Grab a partner

LET’S GO!!!!

THINK ABOUT:-who you are

-what you know-how you work

-role of technology in your lives-collaboration

-opinions about advertising

ANSWER-why we need to change

-how will you change the business?-what will you want to make?

-how will technology inspire you?-how will you collaborate?

-where will you work?-role of women?

-diversity?-content, what will it be?

-how will you relate to older generation?

WRITE SOUNDBITES-one per stickie-brief and clear

-on the wall

CURATE-vote for favorites

-tic mark on what’s worth putting in book-we need 10 or 12

Assess

We now have 10--12 subtopics-take the one you want most

-return to your seat

Write succinct clever headlines for your chapter

Crazy collaboration creates cooler contentMy partner is a developer

We speak in codeDeadlines don’t matter in the realtime world

Write a lot and narrow to "ve best:

Pitch to the class and pick the best

Place chapter title on the wall

Order the book:

Pick your chapter:

GO!

Write the chapter to your book.-200--300 words

-write fast-edit

-post to google doc

Drawers and art directors:

-encourage-edit

-draw images that represent-Instagram with hashtag

#buscd book

Drawers and art directors:

-clean, sharp images-scan into computer-clean and sharpen

-gather photos-art direct backgrounds

Write the chapter to your book.

Break

We should be half way:

10:30 AM

Book title: writersEdit copy: editor/writer

Pick images: Instagram? Filters?Design book:

Begin to make it:PR/Promotion plan:

Next steps:Can we !nish?

EditProofScan

Art directPanic

Stay focusedDivide

ConquerFinish

Fin