write your name teacher name gcse business controlled assessment
TRANSCRIPT
Year 10 Controlled Assessment
Lesson 1
Folders
Write your nameTeacher Name
GCSE Business Controlled Assessment
Thinking of your chosen question:
1. Which enterprise skill has been most important for the entrepreneur you are investigating?
2. Which is the most appropriate method to increase revenue for the business you have chosen?
3. Which is the most important element of the marketing mix for the small business you have chosen?
.
Homework
Decided which question you will select
Think about Which business are you going to use? How you will get the information, who will be your
point of contact? Your knowledge and understanding of the theory, do
you have any weaknesses? How will you improve on these areas?
Ensure you keep a record to go in your folder and write down the time spent in your log
Controlled Assessment Research
You will have 6 hours to complete your research to answer the question
In these 6 hours you can:› Complete a Planning Sheet to see what
you need to research› Carry out Primary Research› Carry out Secondary Research› Prepare your appendices
Beauchamps High School
Controlled Assessment
Based on a topic area from Unit 1 theory
25% overall GCSE Business Studies grade
Coursework on question Research is required
Beauchamps High School
Chose a business to base the question on
Plan the research
Carry out the research
Write up – answer the question using the research
Controlled Assessment Process
How the Controlled Assessment Works
Research Mark range awarded for research
Discuss what do you think you need to do to achieve full marks for your research? (do not write in booklet yet!)
5 mins
Research Write these in your booklet:
› Range of sources Primary (customers/owner)
Questionnaires Surveys Interviews
Secondary Websites data Newspaper articles
› Sort research into appendices
› Research must show focus - needs to help answer the question
› Keep a research log
Primary Research (Questionnaire) Example
Key Points:
• Heading for appendix number
• What the research is “Customer Questionnaire”
• Blank copy of questionnaire and completed questionnaire
Secondary Research Example
Key Points:
• Heading for appendix number
• What the research is “Newspaper article”
• Need website address as well if from a website
Presenting information/data Mark range awarded for present
information/data
Discuss what do you think you need to do to achieve full marks for your present information/data? (do not write in booklet yet!)
5 mins
Presenting Information/data Write these in your booklet:
› Introduction at start of coursework Introduction to the topic Introduction to the business in question
› Conclusion at end of coursework Has to answer the question
› Write up (transcript) of interviews
› Data in bar/pie charts
› Use of quotes throughout written work Quoting your research e.g. 67% of people from my questionnaire
› Appendices
How to present your graphs
Key Points:
• Heading for Appendix with number and information
• Use bar charts with clear labelling
• The printer is black and white so piecharts may not be clear
How to present your questionnaire data
Key Points:
• Heading for Appendix with number and information
• Write the question and the number of responses
How to present your interview transcript
Key Points:
• Heading for appendix number
• Type the question and then the response from the owner
Analysis Mark range awarded for analysis
Discuss what do you think you need to do to achieve full marks for analysis? (do not write in booklet yet!)
5 mins
Analysis Write these in your booklet:
› Introduction at start
› Well constructed commentary
› Use figures e.g. 75% of people said not most people said
› Show you understand the data so explain what it means
How to present your analysis in your report
Key Points:
• You must include percentages in your report• You need to refer to which appendix you have drawn on
this information
Good Analysis
Interpret your evidence – explain how and why your evidence supports your point.
Be specific - avoid making sweeping generalisations or points that are difficult to support with specific evidence.
Evaluation Mark range awarded for evaluation
Discuss what do you think you need to do to achieve full marks for evaluation? (do not write in booklet yet!)
5 mins
Evaluation Write these in your booklet:
› End your coursework with a conclusion
› Make sure you answer your question in the conclusion
› Make a judgement “I think that…”
› Back up your judgement with the data/evidence