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How to

write your own web copy

4 objectives for your

home page

4 words to avoid, and why

4 elements you need

on your website

Objectives for your

homepage

4

Let them know they’ve

landed in the

right place

1

YOU

THEM

Answer

WIIFM

Nigel Risner

Capture their

email address

2

Alan Stevens

Simon Chaplin

Tell them

whereto go

next

3

Use a clear

call to

action

Kieran Hearty

Wendy Kerr

John Hotowka

Filterout

unwanted clients

4

Wordsto

avoid

4

Elementsyou

needon your website

4

Keep your content

fresh

1

Graham Jones

Shaun Smith

Andy Lopata

Steve Clarke

Provide

shortcutsto

decision-making

2

Seán Weafer

Graeme Codrington

Barnaby Wynter

Take away the

risk

3

Lesley Everett

David Hira

Sandie Harrie

Use

VIDEO

4

Geoff Ramm

More info…

JackieBarrie.com > Freebies > Homepage checklist

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www.in-tuition.ie

@annhalloran

Facebook: InTuitionIreland