writing effective press releases
DESCRIPTION
A guide to promoting your business with online press releases. Get style & content tips and learn the best online resources for sharing press releases. From a presentation given On Hold Company (http://www.onholdcompany.com) Marketing Director Scott Anderson for the On Hold Marketing Association.TRANSCRIPT
Writing press releases
A guide to promoting your business onlineby writing effective press releases
The modern press release• Once limited scope: local media outlets only
• As news consumption shifted online, so have press releases
• Now a major player in getting your business discovered online
•New products or services
•New hires, promotions
•New partnerships
•Sharing survey results
•Winning an award
What makes good news
Keys to a good release•Headline
•Summary
•Dateline and Lead
•Body
•Boilerplate and Contact Info
•Grab readers’ attention
•Identify yourself
•Write in active voice
•Make it interesting and factual
•Limit jargon and clichés
What to do
•Stay objective
•Pick an angle
•Illustrate the solution
•Tell the truth, but not the whole truth
•Proofread
What to do (cont.)
•Hype
•Promotional language
•Grammatical, spelling errors
•Speaking directly to readers (I, you, we)
•ALL CAPITAL LETTERS for emphasis
what to avoid
• PR Newswire
• PRWeb
• iReach
• PRLog
• http://mashable.com/2007/10/19/press-releases/
Where to post your news