wsi digital summit brasil 2016 - harnessing digital

Liderando a Revolução Digital

#wsidigitalsummitSP

Parceiros

#wsidigitalsummitSP

HARNESSING

DIGITAL

#wsidigitalsummitSP

by Dan Monaghan

Founder of WSI

• Founded in 1995

• Celebrating 20+ successful years in the business

• World’s largest digital agency network

• Operating in 80 countries

Who is WSI

Award Winning Work

©2016 WSI. All rights reserved.


Our Corporate Partners


The world has changed during the last 20 years…

DIGITAL LANDSCAPE


Almost 4000 Marketing Technology Solutions…

DIGITAL LANDSCAPE

WSI Model

Digital Guide…a “Digital Sherpa”


Your Digital Guide Book

• Digital Minds – by WSI’s Digital Consultants

• International best seller

• 4 languages

• Amazon leader


This is not just for high tech companies

“75% of the digital

economy is delivered by

traditional companies in

traditional industries”


A Few Ideas….


Begin with Strategy

Business leaders often choose

Tactics before Strategy


Ready, Fire, Aim

The digital

equivalent to this

in the offline world


Or this…


"All men can see these tactics whereby I

conquer, but what none can see is the

strategy out of which victory is evolved."

Sun Tzu – The Art of War


What do you know about your competition?


Examine your Competitor’s Strategy

• Competitor’s site traffic – SEO

– PPC

– Social

– Time on site

– Bounce rate

• Visitor interests & demographics

• Advertising spend

• Which ads are performing best


Capitalize on latest trends


Opportunity in Mobile


Mobile

Required - Responsive or Adaptive site


• Required - Responsive or Adaptive site

• User Interaction Analysis (UIA) – Not just same navigation on different devices


Mobile



• Mobile driving SEO ranking


Mobile





Mobile

Accelerated Mobile Pages

https://testmysite.thinkwithgoogle.com




• Native Apps


Mobile

• Have you claimed your properties? – Consistency of content – critical for SEO

• Twitter

• Google+

• Pinterest

• LinkedIn

• Facebook

• YouTube

• Instagram

Social



– Google My Business is just the beginning

Social


My Business Bing Places Apple Maps Facebook Local Directories GPS



• Reputation Management – Harnessing your happy customers

– 1 Star on Yelp = 9% increase in revenue (Harvard)

Social




• Reputation Management – Harnessing your happy customers

– 1 Star on Yelp = 9% increase in revenue (Harvard)

• Social Selling – Lead generation shift

Social


How do we drive traffic?


Search Engine Optimization


AdaptiveSEO™ Methodology



WHAT DO WE KNOW ABOUT OUR PROSPECTS?

Facebook knows more than we can see!



Facebook Lookalike Engine


Geo-Tagging

The Power of 2 Pixels!


The Marketer’s Secret Weapon


Google Remarketing


• INSERT REMARKETING IMAGE


Facebook Retargeting


• Increases campaign cost by 15-20%

• Increases performance by 50%

• Powerful branding impact is the bonus

The Power of 2 Pixels!


You’ve paid for the traffic… Are you squeezing the lemon?



Marketing Automation

100 VISITORS

5% LEADS/

SALES

95% DROUPOUT



100 VISITORS

5% LEADS/

SALES

ANOTHER

5%

LEADS/

SALES

95% DROUPOUT



100 VISITORS

5% LEADS/

SALES MARKETING

AUTOMATION

“What is the value of your list?”

Testing

• Landing Page Optimization

• Digital Alchemy – Traffic costs don’t change, but results do!

• Multivariate analysis


DIGITAL

ALCHEMY

Landing Page Optimization


PAGE A:


PAGE B:


PAGE A:


PAGE B:


A B

WHICH PAGE PEFORMED THE BEST?


A B

PAGE A GENERATED: 40% INCREASE IN SALES 41% INCREASE IN REVENUE PER SALE


“ORDER TODAY”


MARKETERS ALWAYS MEASURE!



Yet the Internet is

still in its infancy…

the real opportunity

is ahead

The Internet is Still in its Infancy

“The Internet will

grow more in the

next 5 years than

it has in the last 25

years combined!”

-Ray Kurzweil


Who is Ray…

• 5 Best selling books

• Thirty-year track record of accurate predictions. Called "the restless genius" by The Wall Street Journal

• Called "the ultimate thinking machine" by Forbes magazine,

• Called the "rightful heir to Thomas Edison." by Inc magazine

• Heads Google’s X-Labs


“100,000 Kilos today…32nd

square”


461 billion metric tons –

a mountain of opportunity


Explore todas as

oportunidades do Marketing

Digital para sua empresa

Entre em contato conosco e receba

uma avaliação de sua presença digital

http://www.wsib2u.com/webscan-wsi-gratis/

DIGITAL MINDS 12 Estratégias de Marketing Digital que

toda Empresa Precisa Conhecer

http://www.wsib2u.com/wsi-digital-minds/

FALE CONOSCO!

(011) 980 469 178

[email protected]

(011) 982 021 185

[email protected]

Gustavo de Boer

Sócio Diretor da WSI em São Paulo

Rodrigo Arruda

Sócio Diretor da WSI em São Paulo

www.wsib2u.com

http://www.wsib2u.com/