wtm fresh 2013, sugarcake pitch

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The five-minute pitch of one of the five start-ups in the WTM Fresh session at the WTM Travel Perspective sessions

TRANSCRIPT

Page 1: WTM Fresh 2013, Sugarcake pitch
Page 2: WTM Fresh 2013, Sugarcake pitch

Round tripBarbados

British Virgin Islands

St. Lucia

2

Sugarcake

Page 3: WTM Fresh 2013, Sugarcake pitch

Travel stats

86%rather

intelligent recommendatio

ns

Source: Amadeus Travel Technology Providers

Frustrated by searching for best destinations &attractions

47%

3

Sugarcake

Page 4: WTM Fresh 2013, Sugarcake pitch

4

SugarcakeFrustrations of planning a trip

Page 5: WTM Fresh 2013, Sugarcake pitch

5

SugarcakeFrustrations of planning a trip

Page 6: WTM Fresh 2013, Sugarcake pitch

Pain points

86%

47%

47%

desire

desire

desire

Easy tripPlanning

Easy and seamless booking

Friendrecommen

dations

6

Sugarcake

Page 7: WTM Fresh 2013, Sugarcake pitch
Page 8: WTM Fresh 2013, Sugarcake pitch
Page 9: WTM Fresh 2013, Sugarcake pitch
Page 10: WTM Fresh 2013, Sugarcake pitch
Page 11: WTM Fresh 2013, Sugarcake pitch
Page 12: WTM Fresh 2013, Sugarcake pitch

Connected Caribbean

12

Sugarcake

Page 13: WTM Fresh 2013, Sugarcake pitch
Page 14: WTM Fresh 2013, Sugarcake pitch

Customer aquisition

20kbeta10k

alpha

1m100k

14

Sugarcake

Page 15: WTM Fresh 2013, Sugarcake pitch

Key PartnershipsTourism Boards

High Commissio

n

Technologyproviders

Airlines

Businesses

We’ve already made Partnershipswith tourism boards, high commissions &businesseswithin the region

We also have partnershipsthat ensure we have POI’s(hotels, destinations, events,Businesses etc)

15

Sugarcake

Page 16: WTM Fresh 2013, Sugarcake pitch

Caribbean diaspora

80%

44%

20%

37%

16

Sugarcake

Page 17: WTM Fresh 2013, Sugarcake pitch