FreshFinderDerek Belt

Sam AitymbetovNicole Maroutsos

Elevator Speech

“FreshFinder is the iPhone application that connects you with information, maps and tips for exploring Seattle’s awesome farmers market community.”

Features GPS & Map Web-Based Database Produce Tips Calendar Market Details User Reviews

Versions

Phase 1

Basic GPS capabilities/map Market details include hours and address Farmers market calendar

VersionsPhase 2

Search for market by items sold In-depth market profiles User reviews/comments Produce tips feature available

VersionsPhase 3

Dial contact numbers directly from the application

Post comments to Facebook/Twitter directly from FreshFinder

Upload pictures of markets and merchandise

FreshFinder Task Flow

FreshFinder Home Screen

Scenario - #1

Scenario - #1 cont.

Scenario - #2

Scenario - #3

Promotion Plan Tap into already successful farmers

markets campaigns such as the Neighborhood Farmers Market Alliance (NFMA) and PugetSoundFresh.org

Create a supporting interactive website that features FreshFinder’s icon, logo, color scheme and screen shots

Icon

Promotion Plan, cont.

Use SEO tactics to give FreshFinder exposure within search engines

Create a blog about FreshFinder and general news regarding farmers markets

Distribute a press release

Credits

Flickr CC Images:

Produce Baskets: http://www.flickr.com/photos/nataliemaynor/2539937014/

Orange Flower: http://www.flickr.com/photos/afsilva/4527909005/ Multi-colored Tomatoes:

http://www.flickr.com/photos/jillclardy/2877101651/ Miscellaneous fruit:

http://www.flickr.com/photos/yarianyg/4533584033/ Orange Tomatoes:

http://www.flickr.com/photos/santos/178211450/sizes/m/in/photostream/

Pink Flowers: http://www.flickr.com/photos/schanlaub/4617259174/