By Jessica Lennon

Background Emap International Limited is a British media

company, specialising in the production of business-to-business magazines, and the organisation of business events and conferences. The company was once a constituent of the FTSE 100 Index but is now owned by Apax and Guardian Media Group.

"EMAP" is an acronym, standing for East Midland Allied Press.

BrandsAs shown below, on their website EMAP list

all of the different magazines that they own, however it is unclear from this list that these are actually magazine names and only becomes slightly more evident when you click on the links for each magazine as there are no screen shots of the magazines or such like.

However I did manage to find a subscription site that shows the front covers of all of the magazines that EMAP produce.

Audience From the information given on EMAP’s

website about the magazines I can tell that their audience is older

and more sophisticated than mine. I can tell this from he descriptive language that is used to describe their magazines, the fact that the descriptions are very lengthy and the website itself is very plain and lacking a certain youthful look to it.

Advertising

They drive their business through EMAP’s multi-platform marketing solutions, delivering the science to target an audience, the content to create engagement, and the scale to drive ROI.

They inspire, innovate and engage, through market-leading journalism delivering their products and services to their customers.

In an age of austerity EMAP delivers their businesses with a critical objective: growth.