www.active-access.eu active access training event active access – project overview budapest 7 th...
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www.active-access.eu
Active Access training event
Active Access – project overview
Budapest 7th & 8th June 2012
www.active-access.eu
Active Access
• Why this project?
• Who we are
• Aims and objectives
• Approach
• A few key results
• Some key lessons learned
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Why this project?
• Walking – hugely important mode of transport – but ignored as such!
% trips by mode, Scotland
0%
20%
40%
60%
80%
100%
1997 2000 2003 2005 2006 Edinburgh2004
Source: Transport Statistics Scotland 2007 and Edinburgh LTS 2007
Other
PT inc taxi
Car pass or driver
Bike
Walk
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Encouraging walking – big benefits
• Health
• Quality of life
• Value for money
• Environment
• Local economy
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0
100
200
300
400
500
600
1975/6 1989/91 1995/7
Walk miles
Car miles x 10
Walking – health benefits
% of adults obese
males
Females
Miles/yr30%
20%
10%
UK – travel and obesity
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So we thought we should put things right a little – and try to
raise the status of walking
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Who we are – Active Access partners
• Edinburgh Napier University – Transport Research Institute (ENU), UK
• Austrian Mobility Research (FGM-AMOR), AT
• City of Koprivnica, HR
• Tartu City Government, EE
• Harghita Energy Management Public Service, RO
• Hungarian Cyclists’ Club, HU
• Centre for Health and Development Murska Sobota (CZR/CHD MS), SI
• German Institute of Urban Affairs (DIFU), DE
• Prioriterre, FR
• Energy Agency of La Ribera (AER), ES
• Cities for Mobility Network, City of Stuttgart, DE
• University of Nicosia, Cyprus (ESC), CY
• Municipality of Aveiro, PO
• Walk21, UK
• The Association for Urban Transition (ATU), RO
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Main objective
To increase the use of cycling but especially walking for short everyday trips in local areas, in order to benefit people’s health, and the health of the local economy.
By:
• Transfering long car trips to shorter walking/cycling trips
• Changing people’s mental maps of their local neighbourhood
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Specific Objectives
• Save energy through modal shift
• Improve public health
• Strengthen local economies
• Build capacity of partners and followers
• Reduce conflicts/barriers of walking & cycling
• Raise awareness & support for walking & cycling as transport modes
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Target Groups
• Decision makers e.g politicians
• Multipliers e.g journalists, health institutions,
associations etc.
• End Users
- shop / restaurant owners
- schools and companies
- the general public
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Approach
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Approach
11 of 15 Active Access partners carried out activities tailored to meet local needs and conditions
Walking & cycling to:
• School
• Shops
• Work
• For leisure
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Walking & cycling to school•Traffic snake game
• Walking buses
• Cycling education
• School travel plans
• Creation of University cycling club
• Film making competition
• Drawing and photo competitions
-
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Walking & cycling to shops & restaurants
• Incentive schemes for customers arriving by bike or on foot
• Production of walking
maps
•Shopping trolley testing
•Dr Bikewww.helybenveddmeg.hu
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Walking & cycling to work
• Travel plans
• Walk to work days
• Inter-enterprise
challenges
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Walking & cycling for leisure & health
•Health paths
•Exercise prescriptions
•Guided walks
•Pedelec testing
•Maps for pedestrians & cyclists
•Mobility information packs for new residents
•Street events
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Key outputs
• Eleven partners organised walking audits
• Eight walking buses
• Four health-based campaigns
• Five shopping campaigns
• Three employer-based campaigns
• Improved walking infrastructure in four cities as result of Active Access
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Key (emerging) impacts
• Increased stakeholder awareness of walking in all partner cities/regions
• Modal shift to walking/sustainable modes e.g.:• Harghita – Traffic Snake Game – doubled use of sustainable
modes• Koprivnica – up to 4% point increase in walking to schools,
10% cut in car use to work• Annecy work mobility challenge – 11,000 km to work by bike• Cyprus – massive demand from parents for walking buses• Graz pedelec testing – 37km per person per week cut in car
use
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How we engaged stakeholders
• Stakeholder involvement plans
• Walking audits
• Seminars
• Stakeholder workshop
• Local media
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How we learnt from one another
• Sharing best practice examples
• Group work at project meetings
• Shadowing
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Key lessons learnt?Build partnerships from the beginningEngage stakeholders at the planning stage to generate a strong sense of ownership and mutual benefit
Be prepared to change approachShifting the focus of campaigns can broaden understanding & engagement
Hitch a ride on high profile eventse.g. European Mobility Week
Build momentumEngage the willing at first and aim to attract others with the success of early efforts or sense of social expectation
Surprise people and have some fun!Engaging people on –street with unexpected events or ideas can generate community discussion
Empower local networks to continue new initiativesLocal ownership of the campaign can lead to ongoing rollouts and spin offs
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www.active-access.eu Legal disclaimer:The sole responsibility for the content of this presentation lies with the authors. It does not represent the opinion of the European Communities. The European Commission is not responsible for any use that may be made of the information contained therein.
Tom Rye, Professor and Head of Transport Planning, Lund University,
Sweden [email protected] Formerly of Edinburgh Napier
University (project coordinators)
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Session by approach (1)• This session – chance to find out more about each
approach
• Four groups – all in this room – one on walking to:• Schools• Work• Leisure/recreation/ for health• Shops
• Each group runs four times – so join each group in turn to find out about all four approaches
• Please contribute your thoughts and experiences
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Session by approach (2)
• What activities achieved
• What scale they achieved it
• Most important success factors
• What were biggest problems and how they were overcome
• If there are different things that might be done in future to make implementation easier
• Three “top tips” or guidance points
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Summary session 1230-1300
• What are our top three messages/lessons learned?