www.crpm.org.mk center for research and policy making the crpm communication strategy marija...
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www.crpm.org.mk
Center for Research and Policy Making
The CRPM communication
strategy
Marija Risteska, PhD
Centre for Research and Policy Making
Center for Research and Policy Making
www.crpm.org.mk
Definition – our starting point
A communication strategy is the: why, what, who, when, and how
of relaying information
Center for Research and Policy Making
www.crpm.org.mk
Why?
A communication strategy details the message, audience, potential vehicles, resources required, and feedback mechanisms a blueprint for building a campaign to inform what you want to achieve with the communication
Center for Research and Policy Making
www.crpm.org.mk
What?
topics that are “hot” and
topics that are not on the policy agenda of the government, but are pressing problems of the Macedonian society
Center for Research and Policy Making
www.crpm.org.mk
The “hot” topicsOn demand = responding to media requests
On daily bases Specialization per policy areasHighly politicized
Center for Research and Policy Making
www.crpm.org.mk
Topics that are not on the policy agenda
Well worked out communication plan
Center for Research and Policy Making
www.crpm.org.mk
Who?Our primary audience is the policy maker
» Identify ways how to get to him/her
» Involve them in the research process;
» Methodology development» Peer review workshops; » Roundtable discussions; » Trainings;» Consultations
Center for Research and Policy Making
www.crpm.org.mk
The boomerang effect
Center for Research and Policy Making
www.crpm.org.mk
When?Creating a tipping point
Looking for windows of opportunity
Working with the media
Visualize the problem
Make it personal
Center for Research and Policy Making
www.crpm.org.mk
“If they have done it, we can do it too!”
Showing comparative examplesFrom similar settingsProviding ready made solutionsWith appropriate justification; impact analysis and financial implications
Center for Research and Policy Making
www.crpm.org.mk
How? Communication tools
Website, FB profile, CRPM blog, CRPM twitter Quarterly NewsletterPress conferences, press releases, op-eds Media appearances, talk shows, statementsDissemination of materials by postWorkshops, round table discussions, consultations
Center for Research and Policy Making
www.crpm.org.mk
Thank [email protected]
Center for Research and Policy MakingCico Popovik st.6-2/9 1000 Skopje, Macedonia
T: +389 2 3109932 F: +389 2 3109932www.crpm.org.mk | [email protected]