Www.futerra.co.uk. About us Transformative business strategy Brand storytelling Engaging activation.

Download Www.futerra.co.uk. About us Transformative business strategy Brand storytelling Engaging activation.

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Slide 1 www.futerra.co.uk Slide 2 Slide 3 About us Transformative business strategy Brand storytelling Engaging activation Slide 4 www.futerra.co.uk Clients Slide 5 www.futerra.co.uk Thought leadership Slide 6 www.futerra.co.uk Planet Brands Slide 7 www.futerra.co.uk Slide 8 Spock Rational Cost/Benefit decisions ego Homer Emotional Instincts and habits id Human behavior, are you... Slide 9 www.futerra.co.uk Information/ Incentives Decision Status Habit Heuristics Social proof Bias Context Priming Defaults Salience Mood Action! Action? Slide 10 www.futerra.co.uk Green, brick, gold Slide 11 www.futerra.co.uk The 3Ps of behavioral marketing Slide 12 www.futerra.co.uk EXERCCIO Voc recebeu um comportamento prprio de um setor especfico e voc deve trabalhar com persuaso Voc deve nos apresentar mensagens e canal e vc tem um minuto para nos apresentar Slide 13 www.futerra.co.uk SELL IT TO US! Slide 14 www.futerra.co.uk Obrigado! www.futerra.co.uk Pablo Barros pablobarros@eightsustainablity.com @Eightsutain www.eightsustainability.com Solitaire Townsend solitaire@futerra.co.uk @greensolitaire www.futerra.co.uk