www.griffithholdings.com. i.ghi corporate background ii.what is seo? iii.why should i care about...

www.GriffithHoldings.com

I. GHI Corporate BackgroundII. What is SEO? III. Why Should I Care About SEO?IV. How Will SEO Benefit Me? V. Who Is Already Benefiting From SEO? VI. SEM Experience / Success StoriesVII. Pay for Performance

Search Engine OptimizationVIII. SEO Engagement Methodology IX. Organic SEO: Start Position & Finish LineX. PPC: Paid PlacementXI. Q & A

Agenda

Helping more than 5,200 clients Connect Smarter™ with their markets through a customized combination of Internet,

marketing, software, and telecom services.

Griffith Holdings, Inc.

GHI Internet Services: interactive media firm

GHI Marketing Services: senior management advisory firm

GHI Telecom Services: telecommunications expense management firm

GHI International Services: incubator for entrepreneurs in developing nations

Automation Technologies Consulting: software consulting firm

GHI Companies

Helping Companies Connect Smarter™

Multiple Companies but a Single Focus: Helping Companies Connect Smarter ™

1993 Company Founded, Frank Griffith, www.griffithholdings.com

1994 Whirlpool Corporation: Top 10 Management Consulting Firms for Total Quality Award

1995 First International Client, Israeli software firm

1996 Founded GHI Telecom Services, www.ghits.com

1997 100th telecom client

1998 First Million Dollar sales year

1999 Founded GHI Internet Services, www.ghiis.com

2000 First Search Engine Marketing client, National City Bank; 100 th GHI Telecom Partner joins

2001 1000th telecom client; 100th internet client; developed first ASP Software Application

2002 Founded GHI Marketing Services, www.ghims.com

2003 Four Million Dollar sales year; 200th GHI Telecom Partner joins

2004 500th internet client; 250 Search Engine Optimization Campaigns managed

2005 Founded GHI International with office in Africa, www.connectingafricasmarter.com

2006 50th GHI Internet Partner joins; 5,000th GHI client; 500th SEO Campaign delivered

2007 GHI starts up first ecommerce play & purchases international partner

GHI Milestones

• $4.7 Million in Sales

• 6 companies in 4 industries

• 5,200 Clients Worldwide: Spanning 37 States, 7 Countries, & 3 Continents

• 90+ Products and Services

• Staff: 28 Staff in three countries

• 400+ Partners Worldwide

• 10 Corporate Web Sites

• US Headquarters in Medina, Ohio

• International Headquarters in Nouachott, Mauritania

• International Offices in Monterrey, Mexico and Kampala, Uganda

GHI By the Numbers

GHI Recognition & Awards

Small Business of the Year Award

Entrepreneur of the Year

Weatherhead 100 Award

Distinguished Marketing and Sales Award

Who’s Who in Technology Award

Cascade Capital Business Growth Award

GHI Recognition & Awards

Total Quality Management Gold Medal Award

Team NEO Success Award

Telly Award for Film / Video

Top 25 Internet Design Firms

Top 30 Largest Telecom Brokers

Internet Marketing Services

The best way to find new customers…is to simply let them find you!™

Search Engine Optimization (SEO) is an empirical, data-driven Internetmarketing process that helps companies position their web properties on pageone of Google, Yahoo, MSN, and AOL … out in front of their competition, forspecific keywords and phrases, that proactively searching buyers / researchershave already typed into the major search engines for the sole purpose of

findingcompanies, products, and services to solve their many needs.

SEO is the glue that enables Google to find the best websites for its searchingcustomers connecting buyers with sellers on the Internet. SEO and Googlework all day long, every day, worldwide, for you, and never stop, neverquit, never complain, and never argue about commissions or performance.

They just keep bringing buyers to sellers.

The best way to find new customers…

is to simply let them find you!™

What Is SEO?

• The market is shifting from a Nation of Sellers to a Nation of Buyers

• Significant sales channel with unmatched ROI than many traditional sales channels / methodologies

• Make the fastest growing companies in the world work for you, all day long, for less than the FTEs healthcare costs for two admin personnel

• It works; It’s inexpensive and has proven ROI; It’s a 24 hour brand machine working for you all day long, worldwide

But don’t believe me….let’s look at the FACTS

Why Should I Care About SEO?



It Took…

• 37 years for radio to reach 50 million users• 34 years for the telephone to gain 50 million customers• 13 years for television to have 50 million viewers.

It has taken the Internet less than 3 years to reach that same mark.

Now, with an estimated 1.25 billion users online, there is a huge marketingpotential for businesses to market and sell their products and services via theWorld Wide Web.

Time to Market is shrinking….Market Opportunity is growing. Website optimization and search engine placement is targetable, trackable,flexible, interactive, and measurable.



Search Engine Facts

Did you know…

• Six out of seven sales resulting from search engines originated in the organic search listings• 84% of Internet users (107 million Americans) start at a search engine• 80% of all first-time visitors to your web site are the direct result of search engine queries• The approximate cost of acquiring a new customer through search is about $8.50, versus $50 for online display ads and

$70 per customer via direct mail• Over 500 million searches are performed every day on the Internet worldwide• Over 5 billion searches are performed per month in the U.S. (55% growth over last year at this time)• High-growth e-commerce sites get 19% of their overall traffic from SEO and 32% from paid search ads• 45% of the people who bought online found the website via a search engine• 68% of online shoppers distrust an unprofessional web site• People who spend five or more hours per week online average an astounding 71% of their time searching for information• The average web site gets 73% more overall traffic within six months of being optimized• 180 million searches performed during primetime vs 3 million on TV … where are the eyeballs• Total Internet spending in 2005 was $143 billion up from $117 billion in 2004 (22% increase, which still represents less

than 1% of retail sales) • Online research (search engines, etc.) influences more than $400 billion in in-store sales, and that figure will

rise to $1.1 trillion by 2012 • U.S. Internet access penetration is 64% of households



Search Engine Facts

Search engine optimization services ranked #1 promotional strategy used by e-commerce web sites.-ActivMedia Research, 2005

“97% of Fortune 100 companies has some type of site architecture problem that might give them problems being found by search engines.”-iProspect

85% of qualified internet traffic is generated through search engines.75% of searchers never look further than page 1.-Georgia Institute of Technology

Users looking for products are far more likely to type the product name into a search engine's search box (28%)than browse shopping "channels" (5%) or click on ads (4%).-Jupiter Media Metrix & NPD, March 2006

Web users report searching the Internet (57%) and looking for product information (46%) more often in an average day than any other activity except email.-Statistical Research Inc. February 2005



Search Engine Facts

Did you know…

The difference between buyers and information searchers:

• Consumers view a search result for 1.1 second.• 100% view the organic search results. • 96% view the top (three) sponsored search results. • 35% view the sponsored search results on the right. • Buyers view more search results (10) and take more time to view the results

(11.4 seconds). They also focus on familiar brand names. • Information searchers view fewer search results (8) and spend less time on

a result (9.4 seconds). They pay more attention to content than to brand names.



Search Facts

We are no longer only a nation of sellers…We are becoming a nation of buyers.

Hunters have become the hunted …

The best way to find new customers…is to simply let them find you!™

Search Engine Marketing

• Increase sales leads; over time will increase revenues; payback period is typically less than 3 months for Organic campaigns and less than 2 weeks for PPC campaigns with typical ROI numbers exceeding 800%

• Raise brand awareness

• Get positioned above your competitors on the most-visited web sites

• Attract new markets for your products and services

• Teach you how your markets think



How Will SEO Benefit Me?



Pay for PerformanceSearch Engine Optimization

GHI’s Pay Per Performance (PfP) service permits clients to pay for their SEO services as specific benchmark requirements are met.

The PfP service has three fee structures:

1. One Time PPC Setup, Strategic Research and Re-Engineering Fee: $4,000

2. Monthly Flat Fee to run Organic and PPC Campaign Management: $900

3. Monthly PfP Earnings Fee (if performance achieved): Variable* * nvoiced within one week from months end after client signs off to performance metrics for Rankings, Traffic, Leads, and Sales.

Each benchmark carries a fee based on performance for that benchmark, with maximum allowable payouts per month.




PfP Based on Rankings

• GHI will track 40 separate search terms on a monthly basis

• At the end of each month GHI will deliver a monthly rankings report

• For every search term that ranks at positions 1-3 for Google, Yahoo or MSN, GHI is paid $50 for that ranking for that engine for that month

• For every search term that ranks at positions 4-10 on Page 1 of Google, Yahoo or MSN, GHI is paid $25 for that month

• All PfP earnings from Rankings are capped at $500 max per month

Rankings Bonus: If 30 out of 40 terms are on Page 1 for Google, Yahoo and or MSN, GHI receives a one time bonus of $1,000




PfP Based on Traffic

• GHI will run a baseline search engine traffic report in Google Analytics at the end of the first full month of service

• Each month thereafter we will run a search engine traffic report for the previous full month. For every percentage point of increased search engine traffic over the previous month, GHI will receive $10. Example: GHI increases traffic from Google, Yahoo and MSN by 5% between January and February. We will be paid $50 that month for reaching this traffic benchmark

• All PfP earnings from Traffic are capped at $500 max per month

Traffic Bonus: If within 6-12 months GHI increases traffic by 75% or greater, GHI receives a one time $1,000 bonus




PfP Based on Leads

• At the end of every month GHI will run an analytics report indicating how many white paper registrations came from either search or from an inbound link GHI created from directories, social networks, blog sites, etc.; GHI will receive $5 per registration

• Each registration for any new client-created KPI that originates from search or GHI created inbound links will pay GHI $5 per registration

• All PfP earnings from Leads are capped at $500 max per month


Metric Defined Price Control

Rankings Page 1 Rank Positions 1 – 3

Positions 4 - 10

$50 / SearchTerm / Mo

$25 / SearchTerm / Mo

GHI - most

Traffic Site Visits Per % pointincrease from

Baseline

$10 per % Pt.Increase Overthe Baseline

GHI - some

Leads White Paper Registrations

Quantity $5 / Registration Little

Sales Purchases Qty or $ TBD* Least



Success Stories…

• Tire retailer grew web site traffic 600%; orders into call center grew 300%

• Online furniture store grew revenues 900% within 24 months

• Logistics firm attributed 70% growth to internet sales

• Non-profit increased unique visitors from 600,000 to 3.2M

• Major clothing retailer landed at the top of the Search Engine results pages in less than 2 months

• Manufacturing client increased sales leads by 1000%

• Distributor client achieved $250,000 in new sales within 2 months

• Industrial manufacturer of arc furnace electronic devices generated $1M in internet sales within first 9 months.

By the numbers…

• First Client 1997: Early Adopter

• Managed more than 650 SEM Campaigns

• Largest Competitive Web Firms in town Outsource 100% of their SEO Projects

• 200+ SEM Partners worldwide & growing

• SEM represents 60% Internet Revenues

• 7 Staff Members dedicated to SEM



SEO Experience/Success Stories

Directly Competitive Web Design Partner … • “GHI’s SEO Services are flat out better than several nationally acclaimed Internet

Marketing Houses located in California and NYC; I should know, I used those agencies for my clients and thankfully switched to GHI recently. My clients’ projects are experiencing better ROI with significantly improved project planning and reporting; GHI is cheaper, and I doubled my company’s residual income from these services while reducing my clients expenses by more than 40%. Quite frankly, GHI does not charge enough.”

Directly Competitive Web Design Partner … • “Within 18 days of signing my GHI VASP Program Contract I generated a 300% return on

my entire VASP investment. I earned 100% of my investment back and generated $3,000 in bottom line profit! My payback period was less than 3 weeks after closing just ONE web site design and development deal leveraging GHI's International Vendor Program. I can't imagine the profit and revenue from this program after 3-5 years reselling not just one web service, but 10, or 20 other products and services. Thank you Pete Radke for introducing me to this excellent add-on program to my core business."

Make Yesterday’s Work Keep Working for Your Tomorrows™

What our Partners say…

IT Consulting Partner …• “We have been in partnership with GHI for three years remarketing their

SEM, Email, and Web Design Services; every year we generate more than $150,000 in revenues wholesaling these services.”

• “We also consume GHI’s SEO Services and as a result have had to hire an additional inside sales rep to handle the increase of online leads Google and GHI’s SEO Services generated.”

Marketing Ad Agency Partner … • “Their telecom solutions have generated more quality, high profit residual

income to our business than any product or service we have ever brought to the market.”



Business Growth Advisor Partner …• “GHI’s entrepreneurial spirit is embedded in their supportive partnering

infrastructure – flexible to our needs, responsive to our clients, and easy to work with; not to mention, their products work while providing significant, profitable margins for my business.”

• “Frank is an entrepreneurial dynamo, a technology veteran, and a driven service provider. His vision as an implementer and distributor of technology solutions makes him someone you not only want to do business but should do business with. His services are great and his value is terrific. Don't just watch what Frank is doing for your business, watch what he is doing with GHI and you we be a double winner!”



AmishWareHouse.com

American Coffee Services

A Schulman

Ashland University

AtomicBox Logistics

Atromick

Auburn Environmental

Bacons Information

Brilliant Learning Centers

Calfee, Halter & Griswold

Callos Companies

Cardinal Commerce

Catan Fashions

CBIZ

Charter One Bank

Chico’s

Coldwell Banker

Computer Sciences Corporation

Conrad’s Tire

Copperloy

Coral Company

Ellin LaVar Textures

Encompix

Ganaden Bio

Gerspacher Real Estate

Great Lakes Computer

Greater Medina Chamber of Commerce

Guardian Industries

HomeOfficeDirect.com

HH Greg

Hoffman Group

Honeywell Corporation

IHomeSchool.com

Interlake Stamping

Jetdock

Martindale Electric

National City Bank

No Child Left Behind

PayItAllOff.com

Rick Santorum, US Senator

Rocky Outdoor Gear

Speith, Bell, McCurdy & Newell

Stanley Proctor

Taft Law

Tape Rental Library

The Coral Company

Time Warner Cable

Tradesman International

Trillium Creek

Vernon Law

Watteredge

Westminster Academy

White Hat Management

Worthington Precision

… Over 650 SEM Engagements since 1997



SEM Partial Client List

• Do we know what keywords searchers are actually using in our markets?• Do we know how many potential customers are searching for our products and services each

month?• Do we know how to differentiate our site from our competitions so searching customers find

us and not them?• Do we have actual page content on our site for all of our products and services?• Do we have Title Tags using effective keywords• Do we know what keywords our competition want to be found on? And why? Are the

focusing on better keywords than we are?• Do we know how many site visitors we get per month?• Do we know how many search engine visitors we get per month; do you know what keywords

customers are using to find us when they visit search engines?• Do we use META Description tags?• Do we have any links coming to our site?• Are we listed in the Yahoo directory and in the Open Directory Project?• Is each page in our site linked to every other page?• Do we have a site map?



10 Things Every Business ShouldAsk About Their Web Site



SEO Engagement Methodology

Strategy Re-EngineeringContinuous

Improvement Conversion

Define business, target markets, and products

Define goals and success metrics

Market research

Competitive analysis

Current site analysis

Site architecture consulting

Navigation system redevelopment

New page development

Code development

Content development

Inbound/outbound link building

Analytics

Reporting & strategic sessions

Site Traffic analysis

Landing page development

Content development

Organic SEO: Start Position & Finish Line

STRATEGY PHASE: 2 WEEKS

Phase: Strategy Search Term Selection Current Site Analysis

Description:

Who are you? Why does anyone care? Who are those who care? How do you reach those who care? How do you find more who might care? What are your business objectives? What return is expected from your web properties?

What keywords and phrases do you think describe your business? What does the market already know about those terms? What does the market say are the terms they use to find your products / services?

Where does your existing site rank in comparison to your views and the views of the marketplace? Where do your competitors rank? Why? What is the plan for securing higher rankings for your site(s)?

Deliverable: Target Market Report Search Term Analysis and Recommendations Report / Final Search Term Report

Baseline Report



http://www.griffithholdings.com/presentation/internet/ppt/Client%20Start%20Position%20Target%20Market%20Report.pdf

http://www.griffithholdings.com/presentation/internet/ppt/Client%20Start%20Position%20Search%20Term%20Analysis%20Report.doc



http://www.griffithholdings.com/presentation/internet/ppt/Client%20Start%20Position%20Baseline%20Report.doc


RE-ENGINEERING PHASE : 1-4 WEEKS

Phase: Code and Content Development

Description:GHI will provide web site code development to optimize each web site page for Search Engine indexing and rank. GHI may also provide content, navigation system, and site architecture consulting as required.

Deliverable: Action Items Report



http://www.griffithholdings.com/presentation/internet/ppt/Client%20Project%20Plan.xls


CONTINUOUS IMPROVEMENT PHASE: MONTHLY

Phase: Code Development Content Development Inbound Link Development

Description:

GHI maintains the code on your web site to adhere to Search Engine ranking specifications and best practices. Click here for monthly maintenance action items list.

GHI helps you develop robust content that is both valuable to end users and impacts your Search Engine rank. Click here for monthly maintenance action items list.

GHI helps identify, approach, and secure effective link partners, increasing site value and content. This provides another critical element for the criteria engines use to improve site ranking. Click here for monthly maintenance action items list.

Deliverable: Quarterly Maintenance Report Quarterly Maintenance Report Quarterly Maintenance Report

Reporting: Quarterly Maintenance Reports will provide action items, site information, and ranking statistics, which track the rankings of your web properties in the major Search Engines. GHI will collaborate quarterly to discuss SEO Plan progress, engine dynamics and trends, changing product lines, and company needs adjusting our SEO Plan as needed.







CONVERSION PHASE: MONTHLY

Phase: Analysis Landing Page Development Content Development

Description:

GHI analyzes your web site log files to determine where your traffic originates, how visitors arrive at your site, where they come from, and how they navigate through your site. We also analyze existing landing pages to determine their effectiveness and their role in future conversion campaigns.

GHI creates new pages within your web properties for Search Engine Optimization, Pay Per Click, email or offline marketing campaigns.

GHI optimizes your new and existing landing pages for optimal search engine rank, and continue to build new content into your web site to increase the number of potential landing pages that can exist from our SEO efforts.

Deliverable: Site Traffic Analysis Action Items Report Action Items Report



• Complement to Natural SEO

– PPC becoming increasingly important component as more SE’s attempt to create additional revenue channels

• More visibility / prominence

• Positions above Natural placements

• Immediate placement

• Real time tracking & reporting

• Negative: Costly in relation to SEO and prices keep increasing



PPC: Paid Placement

Quick Start PPC™ advertising services connect you with new customers at the precise moment when they are looking for your products or services. Your ads reach more than 80% of Internet users. And Quick Start PPP™ results are immediate and easy to justify on any budget.

Pay Per Performance motivates and rewards GHI to produce an effective mix of PPC campaigns, PPC ads, landing pages and analytic tools to generate specific actions named “conversions” .

PPC

Quick Start PPP™ is for demanding PPC campaigns that require sophisticated management, with proactive recommendations, and analysis. Quick Start PPP™ includes the following:

Review and Setup Account Structure Setup Unlimited Campaigns, Ad Groups, Ads and KeywordsGeographic and Language PreferencesSeasonal and Time of Day Preferences Monthly Ad OptimizationA-B Split Performance MonitoringDynamic Keyword InsertionOptimize Ad text Monthly Keyword Management and Expansion up to 1000 KeywordsBid PlacementSet position preferencesKeyword research and expansion Monthly Campaign Performance ReportingReporting and management to maximize Conversions, Click Thru Rates, and ImpressionsBid Management to Minimize costsSet improvement goals and action plans

What does Quick Start PPP™ include?

• Test keywords, engines, and copy to maximize performance

• Optimize placements real-time and establish campaign “rules” – maximum position, time of day targeting, etc.

• What keywords are just generating ‘visits’ and what keywords are generating actual requests/leads?

• Are there any traffic-generating keywords in the current list that are being missed?

• Is it always necessary to secure top placement in Yahoo? Are you generating similar ROI at lower position or through natural SEO placements that are not pay-per-click based?



PPC: Keys to Success

Organic and Pay Per Click Search Engine Marketing Comparative Matrix

Data Organic PPCExample Growing a tree Launching a rocket

Keywords Target 20 Keywords Unlimited Keywords

Message Unlimited Four Lines

Speed Slow Fast

Cost Inexpensive Expensive

Rankings Earned Purchased or Auctioned

Control Rely on Google Flexible, Full Control

Geographic Target No Yes

Target World-wide Geo-Target

Time frame of rank Always are there and changing Scheduled

• Title tag development

• META Description/Keywords tag development

• ALT attribute development

• Page header content

• Page content recommendations and development

• Specific page development

• Inbound / outbound linking strategies

• Inbound link development

• Internet partnership development

• Submitted and listed in DMOZ, Jayde, Business.com and other relevant major directories

• Submitted and listed in relevant industry directories

• Internal linking structure improvements

• META revisit tag development

• Dynamic page re-development

• Site map development

• Micro-site development

• Search term analysis and recommendations

• Competitive analysis

• Pay per click ad development

• Pay per click landing page analysis

• Pay per click budgeting and budget optimization

• Traffic pattern analysis

• Site statistics

• Landing page management/development

• Business intelligence identifying navigational behavior

• Site ranking reporting

• Site traffic reporting

• Site sales data collection and processing



Maintenance Stage Action Items

Questions

Pete Radke, VP, Client [email protected]

330-441-4170

Pete Kever, Co-Founder & [email protected]

330-723-3136

Aaron Powell, [email protected]

330-723-3136

Frank Griffith, [email protected]

330-723-3136 x 4777

www.griffithholdings.com. i.ghi corporate background ii.what is seo? iii.why should i care about...

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