www.paulgregorymedia.com. re-branding staffing plus in this presentation we’ll cover… about paul...

www.paulgregorymedia.com


Re-branding Staffing Plus

In this presentation we’ll cover…

• About Paul Gregory Media• Benefits of Rebranding• Our Approach• Cost• Case Study• Our Experience and Expertise


About Paul Gregory Media

• 21 Years Design and Branding Experience• 17 Years Technology Experience• Founded PGM April 2006• 90% Referral-Based Business• Expertise in Print, Digital/Interactive, Web, Mobile• Specialty in Branding and Marketing Collateral• (15) Full (Re)Branding Projects Contracted in 2008


Benefits

Why Re-brand

• Instill your company ideals, mission, reputation and value proposition.

• Better align your services in your branding.• Avoid confusion in the marketplace.• Create a better connection with your customers.• Re-branding works.


Our Approach

Brand Review

• We Listen– Take into account existing equity and recognition– Respect History– Consider name roots (Staffing Plus Plus Group)

• We Assess your current brand– How does it mirror your current services & marketing– How does it affect internal behavior, attitudes and outward

facing offer


Our Approach

Brand Development

• Not an imposed decorative ‘style’ • Anchor – Creative expression on your core business• Emanates from your function, objectives and

characteristics• Stresses unique qualities to set you apart from the

competition• Infused into daily life of organization


Our Approach

Brand Delivery• Branding Book & Logo Usage Guide• Internal Communications / Corporate Stationary• Digital Media / Software templates• Marketing Collateral• Website Update• Brand Workshops for Staff


Our Approach

Proposal

Contract

Phase I: DiscoveryKickoff Mtg, Brand Discovery/Research, Preferences, Develop Creative Brief, Audit & Overview, Brand Characteristics overview

Phase II: VisualizeDesign & Development of name, logo, Typography study, color palettes, feedback and revisions, refinement

Phase III: Design & ImplementationNew Name, logo, tagline, branding guide document, logo usage guide, Website, Marketing Collateral, Internal Business stationary

Phase IV: Project ConclusionBranding Workshops, Marketing Plan Development


Costs

Costs are calculated on a per-project basis.

Items that affect cost the most are:• Client Budget for (Re)Branding• # of Deliverables requested in initial contract

Because what we produce can be almost infinitely tailored to meet our client’s specific needs, it is our goal to always tailor our client’s project within their specified budget.


Case Study: TRIUS & YOEX

TRIUS and YOEX form new Partnership

Combined Logos / Identity• Diluted overall branding• Diminished credibility• Did not reflect common goal/offer• Confused target customers



Our Goal was to keep branding equity already developed. We focused on similarities between logos.



Final Logo• Unified Brand

• Strengthens Offering

• Partnership Credible• Revitalized Energy

(client & customers)

• Increase ROI in marketing investments

• Increase in Business


Our Experience

Branding & Collateral Specialists•50% of business in 2008•70% of business in 2009


Trophy Case

Out of the (12) awards we’ve won in the past 16 months…

PGM Won

(6) International Design Awards specifically for Client Branding Projects.

…including one this past May 2010.


What Will Your New Brand Look Like?

?Call to schedule a consultation today.

630-799-1571. Ask for Paul Feith.

www.paulgregorymedia.com. re-branding staffing plus in this presentation we’ll cover… about paul...

Documents

trius yoex slide

expertise slide

offer slide

branding experience

branding equity

approach brand development

current brand

brand discoveryresearch