HARNESSING SOCIAL MEDIA TO DEVELOP A PROFESSIONAL BRAND

@wyethkillip #WashUAsk

How

Do I Use it

@wyethkillip #WashUAsk

WHAT IS A PROFESSIONAL BRAND?

Greeks called it “Areté”

Knights called it “Honor”

Simply put, it is your reputation

How do you want to be perceived?

– By your clients?

– By your prospects?

– By your business colleagues?

– By your business partners?

– By your future employer?

@wyethkillip #WashUAsk

WHY SHOULD I USE IT?

What do you want to get out of it?

Are you job seeking?

Are you in a business development role?

Did you start your own company?

Does compliance even allow you to?

Does your role depend on engagement with customers?

Are your competitors using it?

What is my primary goal?

What am I currently doing and is it working?

@wyethkillip #WashUAsk

SOCIAL MEDIA STRATEGY - 7 CONSIDERATIONS

1. What do you want to accomplish?

2. How will you show your uniqueness?

3. Who do you want to reach?

4. What does your audience want to know about you?

5. How often will you have time to update your social networking accounts?

6. Do you really have the discipline to contribute regularly with fresh news or information?

7. How will your actions be perceived and how will that impact your professional brand development day to day?

@wyethkillip #WashUAsk

SOCIAL MEDIA TACTICS: UNIFY YOUR SOCIAL MEDIA CHANNELS

Choose a consistent name, www.linkedin.com/in/wyethkillip

Keep your message consistent across each social media channel

Use a professional picture

Place links to connect in your email signatures

@wyethkillip #WashUAsk

SOCIAL MEDIA TACTICS- GROW YOUR NETWORK

Network, network, network

The key to being “interesting” is to be interested

Join a group, start a group

Crossover from online to in-person

What do you say?Step 1.Send Email:Hi {First Name},

It was great meeting you at {Name of Networking Event}. My contact information is below. Feel free to add me on LinkedIn.

Should you be interested in connecting live, I’d welcome the opportunity to see how we can help each other.

My best, Wyeth

Step 2 Follow-up with a phone call to setup coffee.

@wyethkillip #WashUAsk

HTTP://INMAPS.LINKEDINLABS.COM/

@wyethkillip #WashUAsk

SOCIAL MEDIA TACTICS- ENGAGE YOUR NETWORK

Share thought leadership

Invite connections to talk to your networking group

Invite business colleagues to events

RSVP for events and post them to LinkedIn and Twitter

Use hub and spoke approach

Build triads- Tribal Leadership

@wyethkillip #WashUAsk

SOCIAL MEDIA TACTICS-LEVERAGE YOUR NETWORK

Build a target list of who you would like to connect with

Search the company name on LinkedIn

@wyethkillip #WashUAsk

Search for similar companies using key words from company description and continue to build your target list

@wyethkillip #WashUAsk

SOCIAL MEDIA TACTICS-LEVERAGE YOUR NETWORK

7 Step Referral Process

Step 1 - Ask nicely

Step 2 - Help them to think of someone

Step 3 - Ask them why they thought of this person

Step 4 - Request an introduction

Step 5 - Tell them you will stay in contact

Step 6 - Treat the first call like a cold call

Step 7 - Keep them posted

@wyethkillip #WashUAsk

SOCIAL MEDIA TACTICS- GROW, ENGAGE, AND LEVERAGE YOUR

NETWORK

Social Media Action Plan

Networking and Social Media

– Networking events or meetings you will attend each week

– How many new connections you will make each week

– People to send an item of interest to each week (links to blogs, articles, etc.)

– Events or meetings you will invite a prospect or partner to attend with you

– Meetings to hold with referral sources on a weekly basis.

Referrals

– How many referrals to give each week

– How many referrals to request each week

@wyethkillip #WashUAsk

QUESTIONS

@wyethkillip #WashUAsk