Cultural Di7s

Culture

Individualism/ Collectivism

Time Orientation

Masculinity/ Femininity

Uncertainty Avoidance

Power Distance

Culture

Individualistic or selfish?

On time?

Distinction between male and female?

Minimizing uncertainty?

Different levels of power?

Culture

Individualism/ Collectivism

Time Orientation

Universalism/ Particularism

Neutral/ Affective

Specific/ Diffuse

Achieved/ Ascribed

Status

Internal/ External

Orientation

Individualism

Communitarianism

We seek individual happiness.

We are born into a

family.

I decide

on my own.

We serve society.

Sequential

Synchronic

I easily change

plans.

We depart on

schedule!

Past and Present

Future

We are oriented towards

the future.

We are proud of our past.

Universalism

Particularism

Rules apply equally.

We need to count on our friends.

Neutral

Affective

We are in control of our feelings.

We show we are excited!

Specific

Diffuse

A friend is a friend in all respects.

My life is divided into business and private.

Achieved Status

Ascribed Status

What we have accomplished so far …

I have an undisputed position.

Internal Orientation

External Orientation

We can dominate nature.

We have to adapt to external circumstances.

Culture

Individualism/ Collectivism

Time Orientation

Universalism/ Particularism

Neutral/ Affective

Specific/ Diffuse

Achieved/ Ascribed

Status

Internal/ External

Orientation

Culture

Individualistic or selfish?

All at once?

Rules or relationships?

Do we display our emotions?

How far do we get

involved?

Do we have to prove

ourselves?

Who is in control?

Read More

⁄  Harald Felgner ⁄  A spectrum of projects, from international marketing to IT. ⁄  xculture.felgner.ch

Image Credits

http

://w

ww

.flic

kr.c

om

/kamoda/2816743013/

/liewcf/894035077/

/sf2006/1427327612/

/webel/63951310/

/colm/2467012869/ /srboisvert/45435603/

/artisancakes/3266608178/ /maxchernitsov/2976487007/

/maxchernitsov/2977334764/

/maxchernitsov/2977419416/

/totalaldo/2400635097/ /roboppy/137977139/

/ambernussbaum/2505536646/

/haraldfelgner/2562007227/

/gumtau/3589075516/

Paramount Pictures

http

://w

ww

.flic

kr.c

om

/mindgutter/5697895/

/nick777/565229268/

/der_bobbel/2600591128/

/amalthya/84364820/

/joi/522695099/

/powerhouse_museum/3251833363/

/library_of_congress/2722928662/

/anirudhkoul/2523651888/

/23065375@N05/2235525962/

/p0psicle/3734126673/

/julishannon/2434691031/

/teejaybee/758753661/

/good_day/88529908/

/lydur/2333875782/