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TRANSCRIPT
MemoryFlicks
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Major MemoryFlicks Opportunities
EventsEventsSportsFlixSportsFlixThemeParksThemeParksVideoPhonesVideoPhones
MemoryFlicks
Mission Statement
MemoryFlicks creates, stores and shares MemoryFlicks creates, stores and shares video memories and live events.video memories and live events.
Our patent-pending store-and-forward Our patent-pending store-and-forward process will lead the industry in creation process will lead the industry in creation and distribution of short video content.and distribution of short video content.
MemoryFlicks The Services
• The Memory Flicks service offers users uploading, editing and sharing of videos and photos onto a web based server
• Any format can be uploaded and converted and the customer chooses whether they want to share these memories with loved ones, friends, colleagues or others through a variety of delivery options including email, cell phones, burning CDs on their own computer etc.
MemoryFlicks The Business Model
• Memory Flicks will set up separate web sites focusing on a single sport or hobby
• Each web site will develop an equally focused user group representing perfect targets for advertisers
• We start out with Golf, Scuba, Soccer, Football and Tennis
• Great product offerings, efficient & innovative sales and marketing, social networking, intuitive and easy to use sites will attract users
MemoryFlicks Business Model, Revenues
• Main sources of revenues are subscriptions and advertising– Subscription revenues
• When users subscribe to our services for $1.99/month for unlimited storage
– Ad revenues• When users are sharing photos and videos amongst
themselves; each delivery will be accompanied by ads• When advertisers are reaching out to users to market their
products or services• When Memory Flicks communicates with users announcing
the top ten list of monthly competitions such as the funniest, craziest videos uploaded; deliveries are accompanied by ads
• Memory Flicks will derive additional revenues from advertisements on the web sites themselves
MemoryFlicks
MemoryFlicks
Management Team
• Leonard Hack, CEO/CO-Founder. Management, Sales & Partnering, Customer Service, Technology
• Sheri Bell Hack, Sales, Marketing/Partner, Business Development, Legal, Student FAU
• Mark Berezovsky, Ph.D. CTO, Founder, Technology, Management
• Jeffrey Levine, Board Member/Advisor, Sales & Partnering, Business Development
• Harald Flom-Jacobsen, CFO, Finance, Strategy, Business Development
• Joe Bernstein, Corp. Counsel, Board Member, Business Law
MemoryFlicks Uniqueness
• Our patent pending Mobile Station that allows for the capture, encoding and compression of videos
• Proprietary software that can handle the accounting, payments and follow up of individual partners on the advertising and local team’s side
• Multiple delivery options of the videos and photos stored from CD to cell phone
• The software also handles singling out frames from a video enabling the user to make photos of these chosen frames for delivery to a photo shop, download to a CD or computer etc.
• Our integrated partnering approach that engages advertisers, retailers, local teams as well as sports participants
• That we create very targeted user databases for the benefit of advertisers and users
• An experienced management team with great experience and contact networks
MemoryFlicks The Discriminators
• Compared to Smart Phones, Video Cameras and SLRs, Memory Flicks can;– Perform Editing Functions and Options– Extract Single Frames for Photo Printing– Offer Long Term Permanent Storage
MemoryFlicks Competition
• No current competitor offers the same services, using MemoryFlicks sophisticated sales and marketing concepts
• Photo Competitors; Snap Fish, Kodak, Cashman Photo
• Video Competitors; Facebook, YouTube, AOL
MemoryFlicks Marketing
• Viral Marketing – Users will be the greatest asset of the company. A young boy in Little League who is on a Team with a MemoryFlicks Website will speak to his friends on other teams and in minutes their coaches will sign-up for the free Team Website. Nation wide instant growth; city by city.
• Highly Scalable – As Both Traffic and User Growth develops, the needs to increase staff grows at a much lower pace. MemoryFlicks profitability grows geometrically.
• Long Tail Revenues – Since this is a subscription method, the service will last many years. This is the way to keep Memories safe and secure, even through weather and divorce.
MemoryFlicks Field Testing
• NASCAR;– 7 weeks on site testing with net revenues
exceeding $80k (one team only)
• The Santa Experience– converted 11% from photos to videos– last year 15 million pictures of kids on Santa’s
knee were captured
MemoryFlicks Key Strengths
• Distribution Software complete, ~18-month lead timeDistribution Software complete, ~18-month lead time
• Three successful field trials, demand is realThree successful field trials, demand is real
• Strong market-driven management teamStrong market-driven management team
• Ability to take market faster than any competitorAbility to take market faster than any competitor
• Low overhead due to of training Retail Partners Low overhead due to of training Retail Partners
• Partner Pipeline to $30+ million imminent annual sales:Partner Pipeline to $30+ million imminent annual sales:Tremendous cell phone video distribution potentialTremendous cell phone video distribution potential
MemoryFlicks
Financial Projections
MemoryFlicks
Financial Projections (000 omitted)
MemoryFlicks Cap. Req. & Use of Proceeds
• The peak capital requirement is $500,000• Peak requirement occurs in month 9 of year 1• Time to first revenue is 60 days• Up to this time we expect to spend;
– $129,000 in investments in SW development ($60,000), server purchases ($55,000) and the rest in office equipment
– Costs amount to about $348,000 during the same timeframe split into sales & marketing ($91,500), salaries and social on costs ($176,000 for 4 people) as well as other costs
– Costs for the Local Sports Support Program of $36,000– Total costs and investments of $477,500 are partly offset by
revenues from primarily secondary advertisers of $150,000• Memory Flicks is looking for $500,000
MemoryFlicks Summary
• Solid Foundation for a Major Video OpportunitySolid Foundation for a Major Video Opportunity
– Complete functional X-Band TechnologyComplete functional X-Band Technology– Existing major sales channels upon fundingExisting major sales channels upon funding– Tremendous opportunity in cell phone videoTremendous opportunity in cell phone video– Financial Projections in Executive Summary Financial Projections in Executive Summary – Market forces in alignment;Market forces in alignment;
• digital videodigital video• consumer interestconsumer interest• carrier market convergingcarrier market converging
MemoryFlicks MemoryFlicks
