xime conference on management education country perspectives in a globalizing world: brazilian...
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XIME CONFERENCE ON MANAGEMENT EDUCATION
Country Perspectives in a Globalizing World:Brazilian Perspective
Ligia Maura Costa
Ligia Maura Costa FGV-EAESP
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EVOLUTION OF MANAGEMENT EDUCATION
Evolution of Management Education in the World• US
• 1881: 1st Business School - Wharton School
• 1908: MBAs
• Europe• Business schools result of Marshall Plan &
presence of American multinationals companies
Ligia Maura Costa FGV-EAESP
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Evolution of Management Education in Brazil Development of business administration
schools related to industrialization process• 1953: 1st Undergraduate course in business
administration• Escola de Administração de Empresas de São
Paulo, Fundação Getulio Vargas – FGV-EAESP• Financial support: OAS & USAID
• Other business schools were created: Rio Grande do Sul (EA-UFRGS), Rio de Janeiro (FGV-EBAPE and PUC-RJ) and Bahia (EA-UFBA)
Ligia Maura Costa FGV-EAESP
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Evolution of Management Education in Brazil
Graduate Programmes• 1973:
• 1st Master Programme in Business
• FGV-EAESP
• 1976:• 1st Ph.D. Programme in Business
• FGV-EAESP
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Overview of Master Degree Programmes in Brazil Mestrado em Administração de Empresas –
Master of Science in Business Administration – full time
Mestrado em Administração Pública e Governo – Master of Science in Public Administration and Government – full time
Mestrado Profissional em Administração – MPA – Professional Master in Business Administration – MBA
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Consolidation of Practice-Oriented Graduate Programmes
2000’s• MPA
• Part-time Diploma Programme • MBA brand name
• minimum 360-hour duration
• general management programmes
• specialized programmes (Mktg, Fin, HR etc)
• Continuing Education Programmes
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Master & Ph.D.
Graduate Courses in Business Administration
Total MSc Ph.D MPA
Center-West 4 3 1 0
Northeast 14 8 3 3
North 1 1 0 0
Southeast 47 26 10 11
South 23 13 7 3
Brazil: 89 51 22 16 Source: CAPES Last update: 10/01/2008
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Undergraduate Courses in Business Administration
Center-West 371
Northeast 507
North 190
Southeast 1,713
South 626
Brazil: 3,407Source: INEP – Instituto Nacional de Estudos e Pesquisas EducacionaisNational Institute on Educational Studies and Research
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FGV-EAESP’s Figures 15,000 students enrolled: 2,000 Undergraduate 1,600 Business Administration 400 Public Administration 2,830 Graduate 2,400 CEAG-Diploma (part time MBA) 50 MSc (full time Master) 110 MBA ( MPA) 20 Global Executive MBA (ONEMBA) 150 Ph.D. 200 Distance Learning 10,300 Continuing Education 60 specialized courses 800 Employees: 500 faculty members (110 full time; 190 non full time; 200 continuing education) 300 staff 200 Partner companies (donors, allies, board members) 20 Research Centers 110,000 alumni: 30,000 Degree & Diploma 80,000 Continuing Education
Ligia Maura Costa FGV-EAESP
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MPA: the Brazilian MBA?
MPA• 1993:
• 1st MPA
• FGV-EAESP
• 1998• Regulated by the Brazilian Ministry of Education
Ligia Maura Costa FGV-EAESP
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MPA Highlights MPAs are part-time programmes Students average age is older than in similar international
MBA programmes Ratio of women is quite important in the local context Small size of classes
• teaching requirements and level of courses demand limit number of candidates
Most faculty members hold a Ph.D.; however, they also perform extra-academia activities, as executives at public & private companies
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CHALLENGES AT THE INTERNATIONAL LEVEL ON MANAGEMENT EDUCATION Critical Discourse on Management Education
• Management education is undergoing a “commoditization” or “macdonalization” process, that privileges “commerce instead of education” (see Education on GATS Agreement of WTO);
• Rankings of leading business schools have a impact on global management education: rankings produced a change on business schools from content to just image
• Business schools are promoting the “management culture”, emphasizing financial success in a short period of time and forgetting questionable ethics issues of management education
• Ready-made prescriptions are used by business schools and are not necessarily applicable in foreign markets
• Business schools focus on teaching and not on learning; students are regarded as spectators, or even worst as clients, of the teaching process
• Management education is becoming a commercial asset
Ligia Maura Costa FGV-EAESP
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CHALLENGES AT THE INTERNATIONAL LEVEL ON MANAGEMENT EDUCATION Salvation Discourse on Management Education
• new learning methods & more connection between theory and practice
• re-reading the model, taking into account local and global realities
• international experience of students, both at the academic and practical levels, provided by mobility of students through exchange programs or double degrees programmes with foreign institutions
• international experience of faculty members, e.g., a professor with an international background
• Joint research & international publications, promotion of international chairs sponsored by companies; and
• Overall, development of students’ ability for critical & analytical reasoning
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To face globalization and the new rules of the game, management education needs to invest a lot of money and this assumption is valid for all business schools, regardless of its location in US, Europe, Brazil or in any other country in the World
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