Xing Zhang ( 张醒）AST China, STMicroelectronics （意法半导体）

February, 2004

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MotivationsMotivations

Need for public services like news, video streams etc to handhelds

TV is the biggest media and the last one missing from TV is the biggest media and the last one missing from mobile phones - DVB-H will bring this convergence to mobile phones - DVB-H will bring this convergence to lifelife

Mobile phones are real commodity equipment –”everybody” has one

"2.5G/3G" could be used but is expensive Digital TV DVB-T works extremely well – also in mobile

environment DVB-T based data broadcasting could be the solution

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User´s Use CasesUser´s Use Cases

Relaxation at Idle times for business users and travelersWatching TV movies and Clips, Cartoons,..

Information for business users and travelersStock charts Weather forecasts News

Enjoyment for kids anywhere having fun with game consoleTV clips and movies

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Markets, Terminal & StandardsMarkets, Terminal & Standards

DVB-H

DVB-T

DVB-HDVB-T

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WW Mobile TV DevelopmentWW Mobile TV Development

Sony SES and Freescale front-end proposal for the DVB-H validation. The complete version available in 4Q04.

DIBCOM Phase 1 prototype available in February 2004, supporting e.g. time slicing and MPE-FEC. By March 04, phase 2 model ready including e.g. SI/PSI

tables analysis. By May 04, phase 3 model, cell handover and monitoring

features are included.

Panasonic DVB-H Validation Receiver hardware includes antenna, DVB-T front-end, PC-card type de-multiplexer and laptop. The first version available by April 04.

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SIDSA will be able to perform e.g. MPE-FEC, IP-de-encapsulation and time slicing analysis. Final goal is to develop a Mobile Communicator with Wi-Fi, GPRS, UMTS and DVB-H connections. By the end of 04, product industrialization will be ready.

ProTelevision Technologies from Denmark has announced 4k modulator with DVB-H capabilities by end of 2003.

Nokia 7700 media device which supports time slicing (to the pilot market Q4 2004)

Other companies: NEC, Sumsung, Seimes ……

WW Mobile TV Development - cont.WW Mobile TV Development - cont.

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Application/service is the king.

Low costAdequate quality (not always need high quality)

This is essential to 3G, DVB and B3G.

IP Video Streaming over 2.5 and 3G can only be a temporary solution.

The characteristics of mobile TV network is broadband for downlink broadcasting with narrowband up link channel.

RemarksRemarksRemarksRemarks

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Service Model for Mobile TVService Model for Mobile TVService Model for Mobile TVService Model for Mobile TV

Broadcast NetworkCellular

Network

DVB-H

Backhaul

3G

Dual-Mode Terminal

MediaGroup

ContentFeedbackgames

games???

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ST Mobile Handset TV PlatformST Mobile Handset TV PlatformST Mobile Handset TV PlatformST Mobile Handset TV Platform

Multimedia Application Processor

Time Slicing

MPE- FEC MPE

Mpeg2TSBB_DEMOD

DVB-H BB Demodulator

8K 4K 2K DVB-H TPS

RF Front End

RF_FE

Cellular mobile phone Modem

PARF BB

MemoryBuffer

User Interface

DVB-T features

DVB-H new features

H264 AVCAAC

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Broadcasting Radio – traditional services in digital form, news, music, advertisement ……

Broadcasting Video – traditional service in digital form, news, TV, MTV, entertainment, advertisement ……

What are the others? Graphics applications Games ……

SummerySummery

I like to hear your ideas and suggestions!