xmpie webinar: a roadmap to success with cross-media - a
TRANSCRIPT
XMPie Webinar:
A Roadmap to Success With Cross-Media - A Customer Story
April 23, 2013
2 © 2013 XMPie, A Xerox Company. All rights reserved.
A Cross-Media Customer Story
Before We Begin
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– Dial *0 (star zero) for the operator
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Questions?
– Feel free to use the Q&A feature at the top of the Live Meeting Web Client
– We will answer them at the end of the session
A recording of today’s presentation and slides will be emailed to you and made
available on the XMPie customer 1to1 portal.
3 © 2013 XMPie, A Xerox Company. All rights reserved.
XMPie Webinar Agenda
Presenters: Guy Lomas, Head of Communications and PR, XMPie
Jeroen van Druenen, Director, Jubels
John Arnsdorf, Product Marketing Manager, XMPie
Content Summary:
Interview with Jubels - Partou Childcare Customer Story
Using maps in Cross-Media Campaigns for incredible results
Demonstration of:
“Circle” for campaign collaboration – what it is and how it works
How to create dynamic, engaging cross-media campaigns with XMPie
Q&A
4 © 2013 XMPie, A Xerox Company. All rights reserved.
Jubels
Background
A privately-held, family-owned marketing communication service
provider and commercial printer
Located in Amsterdam, the Netherlands.
More than 110 years of experience in the
Graphic Arts and Communications industry
35 Staff members
Offset and Digital Print (iGen4 XXL matte toner)
– Prepress and Design
Offer Integrated cross-media communications
– XMPie PersonalEffect Platinum and uStore for Web2Print
5 © 2013 XMPie, A Xerox Company. All rights reserved.
Partou Objectives
Partou Childcare is a leading provider of childcare services in the
Netherlands
Goal: to increase new enrollments in their day care centers
– Due to challenging economic climate and declining government subsidies,
parents were choosing to save money by caring for children at home
– Partou wanted to increase enrollment by communicating to parents about:
• High quality of childcare
• Advanced facilities
• Experienced staff
• Close proximity to home (100 day care centers)
6 © 2013 XMPie, A Xerox Company. All rights reserved.
Jubels Strategy
Recommended an XMPie-based, 1:1 cross-media campaign
With multiple touch points
Targeted audience to maximize response
Gather information for future campaigns
Pilot in 3 locations
7 © 2013 XMPie, A Xerox Company. All rights reserved.
Cross-Media Campaign Planning
Direct Mail Web Landing
Page
Proposed Solution Personalized cross-media campaign sent
to families within three miles of Partou
centers.
Database purchased with names, addresses
and personal details of families, including
those expecting a child soon.
8 © 2013 XMPie, A Xerox Company. All rights reserved.
Personalized map showing route from home to nearest Partou
center
Response mechanisms: General URL with personalized
passcode or QR Code
Child’s name
Personalized Direct Mail:
Version for older children (ages 4-12)
Source: PODi, www.podi.org
9 © 2013 XMPie, A Xerox Company. All rights reserved.
Family name
Personalized map showing route from home to nearest Partou
center
Response mechanisms: General URL with personalized
passcode or QR Code
Personalized Direct Mail:
Version for younger children (ages: 0-4)
Source: PODi, www.podi.org
10 © 2013 XMPie, A Xerox Company. All rights reserved.
Personalized Webpage
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Campaign Results
ROMI Of the people who visited the RURL, 34.2% completed the
online form and provided their contact information.
The campaign's ROMI was 2,200% based upon new enrollments,
assuming an average childcare service length of four years.
Based on this result, Jubels has now been asked by the client to roll the
campaign out to more locations. The customer is very pleased and is
now using Jubels for additional campaigns as well.
12 © 2013 XMPie, A Xerox Company. All rights reserved.
Jeroen’ s Advice Understand the customer’s business, work closely with
them and running a pilot if possible
An engaging creative and personalized maps were
important components
Think about a telephone follow up
Be sensitive to your country's specific data privacy policy
when using children's names. It’s legal in Holland but
may not be elsewhere.
Data Logic
Lessons Learned
13 © 2013 XMPie, A Xerox Company. All rights reserved.
Jubels’ Solution Selection
Choose the right partners We have a Xerox iGen4 Press & Adobe Creative Suite,
so wanted to tightly integrate with this workflow
Needed a platform that would scale for other marketing
needs
Looking for a consistent look and feel across the
campaign
XMPie's solution efficiently managed and updated data in
real time
XMPie PersonalEffect Cross-Media Software was the
“best fit” solution for us
14 © 2013 XMPie, A Xerox Company. All rights reserved.
Contacts
Jeroen van Druenen
Director Jubels, Amsterdam
+3120 408 07 08
www.jubels.nl
Contact XMPie or go to www.xeroxpremierpartners.com, if you are looking for a direct
mail partner to work with anywhere around the world.
15 © 2013 XMPie, A Xerox Company. All rights reserved.
XMPie Webinar Agenda
Presenters: Guy Lomas, Head of Communications and PR, XMPie
Jeroen van Druenen, Director, Jubels
John Arnsdorf, Product Marketing Manager, XMPie
Content Summary:
Interview with Jubels - Partou Childcare Customer Story
Using maps in Cross-Media Campaigns for incredible results
Demonstration of:
“Circle” for campaign collaboration – what it is and how it works
How to create dynamic, engaging cross-media campaigns with XMPie
Q&A
16 © 2013 XMPie, A Xerox Company. All rights reserved.
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