yael shertzer portfolio

Yael Shertzer- Glaser

User Experience Design Portfolio

UXit


[email protected]

054-4624207

mailto:[email protected]


About me

Design and esthetic is part of my life since I remember myself

Creative thinker, curious, and passionate to study new aspects of design

Professional Background

Over the years I’ve worked with product and R&D teams in various companies, as a team member and as independent consultant in diverse products, discovering, building, and improving the user experience.

Sensing the need for data and info openness to users, I've taken two “D” tours from design.

I’ve studied Information Sciences in Bar-Ilan University, followed by working as a information researcher.

Sharing my insight and love for graphics, I’ve gave lectures about Infographics and Data-Visualization at professional conferences promoting ways of presenting information and big data.

These two tours , highlighted the benefits of information studies methodologies with UX design.

My Working Process

Strategy for shaping the goal of the project

Research as the key to create an informed user experience

Analysis to get insights from data collected during the research

Design by putting ideas in the front of the users for feedback refine and repeat

Production for collaborating with UI designers and developers

Introduction


Case Study – URBN|X

PROJECT URBN|X a geo-location mobile application and website for street art consuming preservation DELIVERABLES Wireframes for mobile app and website PROCESS

STRATEGY: Interviewing the main stakeholder to understand goals , wishes and business models.

RESEARCH

Performing a review of competing websites and apps, downloading, signing up and use competing products .

Conducting observation on target users, on the location they might use the app.

Creating personas to reflect user groups for who I designed.

ANALYSIS Insights from web research and users observation Creating storyboards , users flow and sketches

DESIGN Establish wireframes to show users the solution and to get their feedback.


URBN|X Research - Users Observation and Personas

Users observation on Street Art guided tour. Interviewing some of the participates of the tour


URBN|X Analysis – Insights, Sketches and Sticky Notes

INSIGHTS

Some insights that were collected from the search:

Street artist perform in public locations

The art comes in layers

What you see now will disappear tomorrow

Many art pieces on one wall

People love and know about street art

Many genres – stencil, stickers, spray, graffiti

Artists love to share their art around the world

Turning users insights into sketches


URBN|X Design – Mobile App Wireframes


URBN|X Design – Website Wireframes


Case Study – MeCasa

PROJECT MeCasa – A new way to purchase property (POC stage) DELIVERABLES Wireframes for mobile app CHALLENGES Buying a house can be very stressful and emotional

Buying a home is a complex process which is divided into many different stages

Decision-making processes and involvement of a number of factors

Information overload

SOLUTION

Since this project is still on POC stage, I used web study to begin with. During the study, I realized how people purchase real estate for the first time (in the US), what were their motivations, considerations and how many houses they usually see.

Designing engaging on-boarding process with progress bar along the way

Combining visual elements for decision making

Designing friendly and relaxing pop-ups with tips and instructions

Using crowd sourcing methodology


MeCasa Research – Web Study And Insights

WEB STUDY

Since the users are from USA, the main research was web study.

Here are some of the questions that were asked:

who buys real estate for the first time?

who decide what to purchase?

What are the main concern when buying a property?

How women buy houses? How men buy houses?

How many properties are seen before decision?

What is the legal procedure when buying a house?

INSIGHTS

Some insights from the web study:

From published statistics; women are the main users

From research I understand how women buy houses and

what they want to know first

There are some known obstacles to consider for the UX

A study how to design the on-boarding process


MeCasa Analysis – Users Flow

Arranging users flow chart


MeCasa Analysis – Sketches

First sketches according to users flow and web study for the stakeholders concept approval


MeCasa Design – Mobile App Wireframes


Case Study – Enure Networks

PROJECT Enure networks- Home network management and self-healing software (2007) CHALLENGES Make consumer home network, easy to use and fun

View and maintain home network locally and by remote

Install home network and connect devices

Fix network failures automatically and manually

Reduce the cost of customer support when installing new network at home/SOHO

SOLUTION: Using explanatory wizards

Using visual element to show the users how to install and how fix failures (including animations)

Using infographic maps with color codes, like on network map

FAILURES Not doing proper research and users testing

Using too complicated text that didn’t match the users skills

Changing technology

ABOUT ENURE

Enure Networks, Ltd. provided home-network management and self healing software solutions.

It offered solutions for the installation and maintenance of home/SOHO networked services.

The company also provided True Information & Control server to handle upstream and downstream data and action-related information from and into the home.


Enure Networks First time user flow

Users flow as a graphical representation of the paths users take through the product


For advanced users, network map with color coding to show status.


Case Study – CSI

PROJECT

CSI APP is a tool for helping the investigator on crime scenes

DELIVERABLES

Wireframes for mobile app

PROCESS

This is a mobile project from the UXV Certification Program.

STRATEGY: All goals and motivations were described

RESEARCH: Performing a research to understand what are the investigator roles, what happen at the crime scene and what kind of evidence the investigator collects. Interviewing a forensic medicine doctor

ANALYSIS Insights from web research and users observation Creating users flow and sketches

DESIGN Establish wireframes to show the solution


CSI Research – Web Study And Insights

WEB STUDY

The main key to succeed in crime investigation is taking

care of evidences

The crime sense includes all locations with the

evidences

The first hours are critical

Time, date and location are necessary

Scene investigation involves gathering of evidence

therefore, the first step at the scene of a crime will be

commemoration through photography.

The investigator doesn't have the time to type text

INSIGHTS

The product should be fast and intuitive

Should relay on technology

Reduce the use of typing and increase the use of sound and

vision

All setting and connections should be set before getting to the

scene of crime, like GPS details, photo albums and emails to the

investigation labs


CSI Design – Mobile App Wireframes

yael shertzer portfolio

Career

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research design

sketches design

personas users observation

target users

ux design

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