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February 26, 2013

Yahoo! Hosted Search (YHS) Webinar


Agenda

What is YHS?

Why I would want YHS?

YHS for Desktop

YHS for Mobile

YHS for Error

New Features

How do I get YHS?

YHS Q&A


What is YHS?

Yahoo! Hosted Search (YHS) provides partners with a co-

branded and customizable Yahoo! search experience.

YHS is a scalable solution allowing partners to:

Have a rich search experience hosted by Yahoo!

Optimize the look and feel of the SRP for user experience

and revenue

Easily track revenue/searches via Y! Dashboard/API

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YHS Desktop Co-Branded – Fully Hosted by Yahoo!

Universal Header

Partner Co-branding

Search Suggestions

Vertical Search Tabs

Left Rail

Number of Ads: (North/South/East)

Number of Algo

Customizations Supported

Support for Bucket Testing

Also Try


YHS Desktop Co-Branded IFrame

n

n Partner URL

Header hosted by

Partner (using their

own search box)

YHS IFrame

(w/o Y! Search Box)


YHS Co-Branded IFrame

Header hosted by

Partner

YHS IFrame

(with Y! Search Box)

n Partner URL


YHS for Desktop Browsers

Approximately 20-25% increase in RPM

Will Vary Based on Partner Traffic

Customization of Page

Target Partners:

Partners who currently host their own SERP

and need a rich hosted search experience

and monetize it

Transfer Partners

Toolbar Partners

Antivirus Partners

Markets Supported US

UK

India

Taiwan

Hong Kong

Australia

Canada

Germany

France

Indonesia

Brazil

Spain

Mexico

Malaysia

Italy

Sweden

Singapore

Denmark

New Zealand

Philippines

Chile

Vietnam

Argentina

Switzerland

Columbia


February 26, 2013

YHS for Mobile


YHS for Mobile

1. Partner Cobranding

2. Vertical Search Tabs

3. No. of Ads

4. No. of algo results

Customizations Supported

Available in IFrame as well

Mobile search experience is especially designed for smartphones (iPhone & Android, Windows Phone)

Partners can inject

content such as apps and

local searches.


YHS for Mobile

Current RPM’s – Approximately $16

Image and Video coming in mid-March

Monetization will not be supported

Target Partners:

Wireless Carriers

Mobile Browsers

Lock Screen Apps

Markets Supported US

UK

India

Taiwan

Hong Kong

Australia

Canada

Germany,

France

Indonesia

Brazil

Spain

Mexico

Malaysia

Italy

Sweden

Singapore

Denmark

New Zealand

Philippines

Chile

Vietnam

Argentina

Columbia


February 26, 2013

YHS for Error


YHS Error Handler

Why Am I Here

Custom Partner Links

Partner Co-branding

Related Searches

Number of Ads:

(with Content Match Backfill)

Number of Algo

Customizations

Supported

Available in

IFrame as well

Auto – tokenization

of Error URL

Did You Mean


YHS for Error Traffic

DNS and 404 Errors

As long as you can detect error, send

URL to us - Y! will do the rest

Save on serving cost

Current RPM’s – Approximately 20%

from own hosted solution

Targeted at ISP Error and Toolbar

Partners

Markets Supported

US

UK

India

Australia

Canada

Germany,

France

Brazil

Spain

Mexico

Italy

Singapore

New Zealand

Chile

Argentina

Columbia


YHS :

Coming

Soon

YHS for Image Search and Video Search

YHS for Tablet Search

Using Yahoo.com as Homepage

One YHS URL

Mobile SDK*


Tracking

Robust Reporting & Revenue Tracking

• No. of searches and revenue

• Reports available via rich UI or API

• Easily track sub-syndication partners separately

Beacon Tracking

• Track every query, algo and ad click on YHS SRP in

real time

• Flexibility to track individual user’s/partner’s activities

on the SRP


Why YHS?

Rich Search Experience on par with Search.Yahoo.com

Extensive Support for Tracking

Zero Serving Cost

Optimize for Revenue

Large Number of Customizations

Support in 35 Countries

Onboarding is a Breeze (SLA: 5 days) with 24/7 tech

support


How Do I

Get YHS?

Work with your Partner Manager to discuss and model

opportunity

Partner Manager works with YHS team & Partner to kick

off process and gather requirements.

Process takes 3-5 days, depending on queue and any

unique implementation requests.

New sourcetags must be created.

Partner Team will monitor and track implementation.

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Yahoo! Hosted Search Q&A

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Thank You for Attending!

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Y!HS Error Handler

Current Feature Set:

• Available as Fully Hosted or IFrame • SRPs can be co-branded or Y! only Branded • Rich web search experience through YHS on par with Y! O&O (Dynamic

Displays & WoWs). • Customize no. of North, South & East Ads. • Specify Partner DM Feed (ad feed) or use standard one. • “Why Am I Here” overlay (optional). • “Did You Mean” option • Partner Customized links available on the SRP Header. • Built in revenue and volume tracking. Supports type tags.

• Enables partners to monetize error (404, DNS Error) traffic by automatically tokenizing the Error URL, retrieving relevant keywords and providing users with a rich search experience. • Uses Y!HS to deliver rich and customizable search experience and Domain Match Feed to tokenize URLs. • Entire experience is hosted by Yahoo!. Saves cost of deploying and maintaining partner’s own search setups. • Revenue tracking and attribution built in.

Market Availability:

• Live and Available now in markets such as: US, UK, AU, FR, CA, IN, ES, IT, MX, SG, DE, AR, BR, CH, NZ

• Tokenization is supported in 5 languages: English, French, Spanish, German & Portuguese

LOGO HERE

Partner Logo

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