What is Yalla Apps?

• Currently the Windows Phone Marketplace is not available in the MEA regions

• Yalla Apps enables developers to upload their applications to the Windows Phone Marketplace

• Yalla Apps receives applications from developers and submit them to the global Marketplace and lets developers unlock their device for testing.

• The portal offers development support, support forums as well as a module market where developers can share code and components

Some numbers last month 50

2,000 100,000

Some stats • 97% of developers can publish apps due to Global Publishers

• 21,000 apps published

• 3,000 new apps in the last 2 weeks

• 100 apps are published per day

• 49% free and 51% are paid apps

• 6500 approved developers over 40K registered

• 1,200 new developers register each week

• The average WP7 end user downloads 12 apps per month

• 10% conversion rate for paid apps that support trial functionality

• Promoted content gets 500% uplift in downloads and purchases

• Paid apps average selling price 2.93USD

How does it work? • Developers submit their application as they would on the

Windows Phone Marketplace

• Yalla Apps will take the application and submit it to the UK Market on the behalf of the developers

• Yalla Apps will forward certification reports to the developers

• Download reports will be shared through the Yalla Apps portal

How much do I pay? • Developers pay $99 for an annual subscription. • Payment can be done via PayPal or MoneyBookers • Each annual subscription gets 100 credits automatically. • Submit a Paid App for free • Submit a Free App for 1 credit only • First device unlock for free.

Students get free annual subscription through DreamSpark

Mango Features • New discoverability due to improved marketplace

interface

• Dedicated games marketplace interface (30% of current apps are games)

• Filter capabilities by content type to find relevant apps easier

Beta Distribution Service • Adding up to 100 testers to your app

• Send deeplink to your testers

• Less unlocks required for BETA testers

• Must be free app

• Expires after 90 days

• Yalla Apps support TBC!

Private Distribution Service • Deeplink to app sent to unlimited end users

• App updates are pushed to users

• You can make the app public at any time

• Great for corporate apps

Making Money • Trial API for paid apps 70x more downloads, 10%

conversion rate from trial to paid resulting in 7x times higher sales

• Don't give away too much of your trial game

• Make the trial experience compelling

• Time or capability based trials work

• Incorporate ads in the trial to monetize (Coming Soon)

Making Money • Use live tiles with push notifications to increase usage and ad

sales

• Make your live tile make stand out

• Add live tile support to app description as users are actively looking for live tile apps

• Price it right, don't underprice yourself

• Experiment with different price points

• Start at upper price range, easier to cut than increase

• Support multiple languages to create apps more relevant to other countries

Making Money • Get promoted, editorial promotion increases downloads

by up to 2000%

• Make your app look like an integrated part of WP7

• Good performance

• Content quality

• Good usability and functionality

• First use should be intuitive

If you include the AdDuplex ads in your App and you submit it to Yalla Apps before the 30th of August 2011, you automatically get a voucher for your ad to display 20,000 times on the AdDuplex advertising network. This voucher is worth $30 or more!

How to reach us? • Website : www.yallaapps.com

• Facebook : www.facebook.com/yallaapps

• Twitter : www.twitter.com/yallaapps

• Email : support@yallaapps.com