yannis souris workshops 2010

Spring 2010

Market UCourses & Workshops

by Yannis Souris

Contact and registerYannis Souris

613.255.55.40 [email protected]

Niche Marketing for Tech Startups

YS Associates Studio, Byward Market

Format: Half, Full day, and Two day sessions, Spring 2010Dates: TBD

If you are new to it or are not completely sure of what Niche Marketing is and how your business

can benefit from it, this is the workshop for you. During the two-day session, you’ll find out, un-

derstand and start implementing tactics that you’ve never knew existed. Experts suggest that most

businesses fail not only because of a poorly executed marketing plan, but because of an inad-

equate knowldge regarding their niche! Here are some hard questions that we’ll help you answer:

are you spending more than you can afford on promoting your products? Is your strategy focused

on the markets you serve? Have you clearly defined your Unique Selling Preposition? Do you know

what your competitive advantage is? Have you defined your target audience? How are you pursuing

prospects effectively? Can you determine exactly what you need to market your business by cutting

marketing costs while increasing reach? If the answer is NO, then Niche Marketing will be the easi-

est, fastest and most cost effective way to make this workshop a very positice experience.

Duration: 3 hour / full day / two day sessions

Capacity: 12 people

Focus: Marketing, branding, planning, resources

Cost: $150 1/2 day, $260 full day, $475 two days (per person)

Info / Register by e-mail: [email protected]

If you are new to it or are not completely sure of what Niche Marketing is and how your business

can benefit from it, this is the workshop for you. During the two-day session, you’ll find out, un-

derstand and start implementing tactics that you’ve never knew existed. Experts suggest that most

businesses fail not only because of a poorly executed marketing plan, but because of an inad-

equate knowldge regarding their niche! Here are some hard questions that we’ll help you answer:

are you spending more than you can afford on promoting your products? Is your strategy focused

on the markets you serve? Have you clearly defined your Unique Selling Preposition? Do you know

what your competitive advantage is? Have you defined your target audience? How are you pursuing

prospects effectively? Can you determine exactly what you need to market your business by cutting

marketing costs while increasing reach? If the answer is NO, then Niche Marketing will be the easi-

est, fastest and most cost effective way to make this workshop a very positice experience.

Guerrilla Marketing for Tech startups. Spring 2010

What you get out of this workshop.

> Learn to outperform your competition using clever marketing tactics.

> Use your marketing resources effectively.

> Recognize good marketing ideas and execute them properly inexpensively.

> Understand how niche marketing works.

> Learn the ability to use shoe string resources by developing a better,

smarter way to deal with suppliers and associates. How to get more

by using marketing leverage that you never though you possessed.

> Use the internet for a myriad of marketing tactics.

Workshop Flow

1. Introduction to Niche Marketing. Definition and Expectations.

2. Drills and exercises.

3. Make Niche Marketing work for you.

> Determine realistic goals.

> Use leverage.

> Use a common sense approach.

> Utilize existing resources.

> Use emotion, current affairs, local events

and media effectively in your tactics.

4. Open session.

Participants share their views, critiques,

and come up with their own assigned solutions.

5. Maximizing return using NIche Marketing.

6. Saving money by using the right approach.

7. “How to Spend” versus “How Much to Spend”.

8. Measuring results.

9. Further discussions, summary and conclusion.

NewPath: Navigate and arrive at your destinationwith optimism and confidence.


Format: Half, Full day, and Two day sessions, Spring 2010Dates: TBD

If you are stuck and need a new direction, join us on this exhilarating journey to explore the

possibilities of reinventing yourself! We often feel secure in our domain and take for granted a

confortable existence. Until something comes along and turns everything upside down! But the people

who survive and thrive are those who adapt quickly. Because change is part of life. It could be that

you’ve recently been made redundant and you’re considering your next move; maybe you’ve been

in your present situation for so long you can’t remember how you arrived there in the first place; or

perhaps you simply have that gut feeling that there is so much more that you could be doing with your

life. If you are considering a new direction in your career or life in general this workshop will help you

to take a huge step forward in defining and achieving your dreams. Over the course of the workshop,

you will explore what it means to reinvent yourself, identify new ways to use your skills and abilities,

receive tips and support to help you identify and achieve your goals. We will also explore strategies to

help you keep going when those inevitable challenges arise. Join us and take a step closer to achieving

a new and more fulfilling life and career.


Capacity: 12 people

Focus: Personal assessment, skills inventory, Personal exploration



If you are stuck and need a new direction, join us on this exhilarating journey to explore the

possibilities of reinventing yourself! We often feel secure in our domain and take for granted a

confortable existence. Until something comes along and turns everything upside down! But the people

who survive and thrive are those who adapt quickly. Because change is part of life. It could be that

you’ve recently been made redundant and you’re considering your next move; maybe you’ve been

in your present situation for so long you can’t remember how you arrived there in the first place; or

perhaps you simply have that gut feeling that there is so much more that you could be doing with your

life. If you are considering a new direction in your career or life in general this workshop will help you

to take a huge step forward in defining and achieving your dreams. Over the course of the workshop,

you will explore what it means to reinvent yourself, identify new ways to use your skills and abilities,

receive tips and support to help you identify and achieve your goals. We will also explore strategies to

help you keep going when those inevitable challenges arise. Join us and take a step closer to achieving

a new and more fulfilling life and career.

NewPath: Navigate and arrive at your destination with optimism and confidence. Spring 2010


> Understand a changing market.

> Understand what employers need these days.

> Assess your marketability. Take inventory of your abilities and skills.

> Build upon your strengths.

> Networks.

> Personal make up and how to improve.

> Embracing change.

> Develop and maintain your Brand.

Workshop Flow

1. Introduction to marketing. Definition and Expectations.


3. What makes you marketable.

3. Know your options in today’s constantly changing marketplace.

3. Make it work for you.


> Use leverage.

> Use a common sense approach.

> Utilize existing resources.

4. Open session.

Participants share their views, critiques,


5. Maximizing your efforts while using limited resources.






Brand UMarket yourself and thrive in a harsh job climate.


Format: Hal, Full day, and Two day sessions, Spring 2010Dates: TBD

You are finally going to act on your plan to take a close look at your career path and make some painful

adjustments. It’s not that today’s economic and job market climate leaves you with many options.

There is only one problem: You don’t know where to start.

Brand U is a hands-on workshop, that offers insight into the challenges of coming to terms with the

new reality of reengineering yourself in order to adapt to new employer demands. What do you have to

do to evaluate your position, assess your skills and market yourself successfully? This useful workshop

will help you learn about new trends, sales and marketing strategies. In other words, help you

become your own Brand. You will also explore your loftiest dreams, reflect on your unique strengths

and motivators, carefully consider your goals, and, most importantly, develop a plan that will lead to

success. At the end, each participant will develop his or her own personal skills inventory, personal

concrete profile, and an action plan for getting started.


Capacity: 12 people

Focus: Elements of branding, personal marketing, selling you



You are finally going to act on your plan to take a close look at your career path and make some painful

adjustments. It’s not that today’s economic and job market climate leaves you with many options.

There is only one problem: You don’t know where to start.

Brand U is a hands-on workshop, that offers insight into the challenges of coming to terms with the

new reality of reengineering yourself in order to adapt to new employer demands. What do you have to

do to evaluate your position, assess your skills and market yourself successfully? This useful workshop

will help you learn about new trends, sales and marketing strategies. In other words, help you

become your own Brand. You will also explore your loftiest dreams, reflect on your unique strengths

and motivators, carefully consider your goals, and, most importantly, develop a plan that will lead to

success. At the end, each participant will develop his or her own personal skills inventory, personal

concrete profile, and an action plan for getting started.

Brand U Market yourself and thrive in a harsh job climate. Spring 2010


> See yourself as a product.

> What it takes to promote yourself effectively.

> Determine and market the best services you have to offer.

> How to find the people who can use your services.

> How to stand out in a crowed market.

> Develop and maintain your Brand.

> Plan and execute.

Workshop Flow

1. Introduction to Branding. Definition and Expectations.


3. What makes you marketable. You are your own Brand.

3. Own your Brand.

3. Make it work for you.


> Use leverage.

> Use a common sense approach

> Utilize existing resources

4. Open session.

Participants share their views, critiques, and come up with their own solutions.



9. Further discussions, summary and conclusion.9. Further discussions, summary and conclusion.

Expertise

Marketing and creativity coaching, training and facilitation.

Management of creative, advertising and marketing services.

Recognition

More than 200 local, national and international awards including Canadian

major ad industry awards like Bessys, Billies, Extras, Marketing Magazine, Studio, etc.

Experience

VP Advertising, YS Associates (Allegro Communication Design)

CEO/Creative Director, YS Associates (Firehouse Communications)

VP Advertising / Iridium Advertising and Design

Director of Creative Services, Brain Hunter

Executive Creative Director, Parallel Integrated Communications

Partner/Creative Director, S+P Advertising

Associate Creative Director, Hewson, Bridge and Smith

Senior Art Director, Wallace, Kearney, Mc Gill

Education

B.Sc., (Honours, Biochemistry), Laurentian University, Sudbury, Canada

B.A., Athens, Greece

Professional Affiliations

Member of Art Directors Club of Toronto.

Founding member of the Idea Network (club for advertising professionals).

Founding member of the Dante Was Here creative photography group

Member of several College and University Advertising Program Boards.

Member of several business groups and associations

OBJ 40 under 40 selection

Other

Accomplished fine art photographer. More than 70 local and national awards.

3 years in a row photographer of the year in Ottawa. Master photographer, The RA Club. Several local

and national photography exhibitions. Creativity workshop leader. Author of several photo creativity

articles in national and international magazines. (Photo Life, Photo Digital, Art Direction, Canadian

Camera, etc.)

Raised in Athens, Greece, Yannis Souris is a father of three children. He lives and works in Ottawa.

Contact and register

Yannis Souris, 613.255.5540, e-mail: [email protected]

www.yannisouris.com/workshops

YANNIS SOURIS

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To register, please call or email Yannis Souris, 613.255.5540, [email protected]

yannis souris workshops 2010

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