Sophie CostelloSTUDIO PRACTICE 2B: AUDIENCES AND CONTEXTS

MARTIN O’NEILL WORKSHOPIn the two workshops led by Martin i learnt to work with great-er speed, urgency & initiative to develop compelling imagery. I was able to challenge composition affecting balance,scale and relate this to a word or subject matter. In the 3d letters i spent ages on one letter and realised the one cobbled to-gether in a short space of time was more interesting.

I found it quite fun in a get-outside, get-your-hands-dirty way. It was great to have the class communicate with each other without ego or a competitive edge. I really appreciate the lesson of ‘sometimes, just clear your mind and see whats around you’ now, and the fact that sometimes you need to forget your plans and just see what you find. The objects/let-terforms created on the day, the size of them was really in-spiring, working at that scale…

“Cinderella is a hypocritical, soul-searching, autistic model, bomber slave”.

MANIFESTOThe brief was to create a manifesto - a public declaration of principles and intentions. I chose a list of just a few things things I could do to improve my design work.Dropping the fear seems to be the main theme, that I shouldn’t stop and fuss over my work - but that I should embrace the mistakes I make, accept them and move on.Creating more pieces is good practice and can make me stumble across happy acci-dents, or revert back to give myself more ideas or possible alterations. Documenting ev-erything down, every thought and creation without a fear of doing something incorrectly.

I should try different tactics and approaches, rather than sticking to what is ‘safe’ and fa-miliar. Stepping out of the norm might make me surprise myself and come up interesting and innovative visuals.

I have created a written and visual Manifesto, declaring my intentions for future work and points for myself to improve on. Applying them to this brief also.

WAYS OF SEEING, WAYS OF KNOWING ...

SynopsisHow do we see the world around us? The Penguin on Design series includes the works of cre-ative thinkers whose writings on art, design and the media have changed our vision forever.

“Seeing comes before words. The child looks and recognizes before it can speak.”

“But there is also another sense in which seeing comes before words. It is seeing which estab-lishes our place in the surrounding world; we explain that world with words, but word can never undo the fact that we are surrounded by it. The relation between what we see and what we know is never settled.”

John Berger’s Ways of Seeing is one of the most stimulating and influential books on art in any language. First published in 1972, it was based on the BBC television series about which the (London) Sunday Times critic commented: “This is an eye-opener in more ways than one: by concentrating on how we look at paintings . . . he will almost certainly change the way you look at pictures.” By now he has.

My Critical ReviewI recently had to read this as the basis for my CS essay, but was pleasantly surprised. It is an in-teresting snippet questioning our view of art and if it has changed throughout history. I found a few of the assumptions a little irritat-ing, such as that Reubens would not have been aware of the de-vice of depicting the human body in an anatomically incorrect pose in order to give the impression of movement. (Particularly as this is something that was well known among artists for hundreds of years and had been used by Leonardo da Vinci for example).

However, if you are looking for a thought provoking, unusual look at how images have been used throughout history, give it a go. Its not a long book and some of the chapters are purely visual to allow the viewer to come to their own conclusions.

MAKING DODesigner Mary Ikoniadou came in to

write a brief for a collaborative one day project focusing on translation.

We was asked to bring in items such as scissors, scalpel, glue, pens and

to then, in a group of 6, transform the Making Do book into a way that

the message of translation would get across. From the get-go our group

completely dissagreed with each indi-vidual and the group actually split up

and came together at the end with no final colaborative work.

One person create a book wallet, another created a stop animation to

make the pages come to life and I focused on translating to an audience

who wouldnt have made no under-standing with the book at all - the visu-

ally impared.

I created collages and decoupages so that the pages would have textures and depth. I also add-ed braille letters by pressing down with pens to try and emboss the paper.Although my work was over looked because of the irony that our group had a translation issue!Here are a few pages I scanned:

BADGESWorkshop with Mark Pawson, designing badges with a collective theme. Only had a couple of hours to create these so they’re pretty basic, I just wanted to have some fun. I saw Marks badges on his website, like the fabric swatch ones and the gingham ones. This reminded me of all of my favourite pastel colour prints I see in shops these days, like little cupcakes, teapots, fruit and flowers.I originally drew them out, but because I had a badge making set at home I wanted to work on it more from there.

I used my favourite retro prints from the workshop; ice creams, cupcakes, fruit and flowers, then carved these into small lino squares to create a printed pattern onto pastel coloured card. I painted the lino stamps with acrylic paints and got stamping be-fore the paint could get a chance to dry. I printed them as evenly spaced as possible and covered right up to the edges with my prints.

Once my card sheets had dried, I needed to scan them in and print them to a size small enough to fit on one of my tiny badges. I scaled

the the pages down to fit A6 so the resolution was so bad I had to go over tha print, colouring in all the stamps and even the pastel

background.Following my badge maker instructions, I traced out a template size around my coloured in design and placed into the machine with the

glossy laminate fiinish and squashed in my blank badge.These were the end results:

1. SHADOW CATCHERS: CAMERA-LESS PHOTOGRAPHY

@ V&AShadow Catchers at London’s V&A Museum aims to dispel

the myth that you need a camera to create photographic images, showcasing the work of five contemporary practi-

tioners of camera-less photography...

‘Photograms’ – the technical term for the images created in camera-less photography – are made directly onto photo-

graphic paper through casting shadows, manipulating light, or chemically treating the surface of the paper.

Floris Neusüss’s use of nude models, for his full-length fe-male portraits makes for some rather intimate viewing, for

example. Seemingly caught in mid-air or coiled against the surface of his canvas, the images produce more than just

the conventional silhouette, catching each contour and min-ute hair of his subjects.

Neusüss’s installation, Fotogramminstallation (1984), echoes this disquieting theme. A vacant wooden chair is

placed upon a photogram, capturing the shadow of a fig-ure lounging casually upon it. The absence of the occupant

haunts the installation.

The shadow catchers exhibition interested me, the varying ways each practitioner used process/technique to capture

shadows on surfaces to reflect their theme.

THREE EXHIBITIONSAt the beginning of the year we was asked to visit 3 exhibitions/museums and make a critical response to the work that we have seen.

2. EADWEARD MUYBRIDGE @ KINGSTONI went to the Kingston Museum to see the Eadweard Muybridge earlier in the year as research for my Inde-pendent Practice, so I think it is only apt that I would include it into one of my three exhibitions visitedThe exhibition consisted of an introduction to Ead-weard Muybridge, followed by documentary work, then his work in Yosemite, the Modoc War and Cen-tral America, then finally San Francisco and Urban Panorama. It then went into Horses in Motion, Zoo-praxiscope and finally Animal Locomotion. My favou-rite part of the exhibition was looking at the Horses in Motion and the Zoopraxiscope. Muybridge invented the Zoopraxiscope in 1879; it is a modified slide projector, supplemented by a spinning glass disk resembling those of the Phenakistoscope. This was painted with reproductions of his photographic im-ages that were distorted to correct elongation of the image when it was in motion. This was the first time, original action captures by photography was used to attain the illusion of movement.

3. AI WEIWEI @ TATE MODERN Before going to the exhibition, I checked Tate Modern to see what they was holding. The turbine hall had been completely filled by Ai Weiwei’s Sunflower Seed installation and as I delved further into the informa-tion regarding this piece, I found out that each sunflower was actually a hand crafted and painted porceline replica. The turbine hall was covered in hundreds of millions of them, made by hundreds of labourers working from small Chinese workshops. The message put across was - are we in-significant or powerless unless we act to-gether?

Turns out that you could once walk across and engage with the sunflower seeds, but they put a stop to that a few months before I was there because of health risks envolved when breathing in the porceline dust.

Since my visit, the Tate Modern have changed their logo outside to “Release Ai Weiwei” after he mysteriously dissapeared off the art scene and cannot be contacted by any friends or family members. The Tate had this to say:

“We understand from news reports that the artist Ai Weiwei was arrested by the Chinese authorities on Sunday 3 April as he tried to board a plane to Hong Kong. The artist remains uncontactable and his whereabouts are unknown. We are dismayed by developments that again threaten Ai Weiwei’s right to speak freely as an artist and hope that he will be re-leased immediately.

In response to Ai Weiwei’s arrest and detainment, leading museums around the world have joined and launched an online petition to express concern for Ai’s freedom and call for his release, including Guggenheim Museum; the Association of Art Museum Directors (AAMD); Museum of Modern Art, New York; Tate, London; Gwangju Biennale, Korea; <CONT>

AI WEI WEI RESPONSEIn response to the Sunflower seed work, I spent 5 hours making a seed doll by threading each seed onto a raw canvas doll - just how you would a sequin. I had to use pumpkin seeds because they’re bigger and much more manage-able, plus all the sunflower seeds I could find at the supermarket were shelled. I later added a fake “Not made in China” lable to the photo in protest for Ai Wei-wei against the Chinese authorities.

... and the Musée national d’art moderne/Centre de création industrielle, Paris. We sincerely hope that our collective action using social networking sites - Ai Weiwei’s favored medium of social sculpture - will promote Ai’s lib-erty and the principle of free creative expression.”

To sign the museums’ petition visit www.change.org

THE GIRLSMake A photo portrait that best describes me, containing an object that best describes me. A one day workshop with ‘The Girls’,

I really enjoyed their approach to photographing themselves, in habiting new characters and their photomontage arrangements. I photographed myself in a similar pose and then overlayed the pho-tographs, adjusting the levels till I effectively became one entity. In the first image you can see myself merged with a photo of my Giant house bunny - Harry, then later at home, an array of makeup - very essential to me! Plus chocolate and a bed of sweets, something I’m nutoriously known for is my unbreakable addiction with these!

I loved the girls, I loved hearing how they met and their rise to fame. Their work looked really ‘fun lovin’ and didnt conform to the normal rules and styles that I see mimicked so much in design these days.I really enjoyed making my portrait collage and could see myself rec-reating similar images later on.

1, 2, 3 ...Convey the word leering through documented video footage

ORIGINSMy subject of enquiry in the beginning was the process of advertising and the styles of designing advertisement visuals.

I identified these and started to investigate the origins of them, starting from some of the first ever printed newspaper articles, printed with metal letter presses - much like a huge industrial John Bull set. The pages quite obviously have no kind of grid system or originally planned and prepared layout before going into print. I very much guess that someone just ‘winged it’.

When looking at posters from the 50’s, most of them were highly amusing because of their (what is now) political incor-rectness; such as the smoking and ‘taming your wife’ refer-ences. Statements like ‘The World’s best” can be so loosely thrown out there, but going back to the design process: the colours are very vivid and remind me of the illustrations from the old ladybird childrens books, and the texts are generally written in a kind of calligraphy / script typeface.

ORIGINSPair these together with more recent advertisements from Cad-bury & Coca Cola and the vast improvements are clearly appa-rant. Print, paint and hand made processes have been illiminated by computer graphics and vector images created by a machine.

ORIGINS

UTII made this image to show the timeline with type and hand / raw processes into the evolution of more modern techniques and ways of working. I started with creating letters with my hand in paint, just how you can

imagine a child would or how an animal or neanderthal would mark make. Then down into hieroglyphics, one of the first acient methods of a formal writing system, then to an olde english typeface as an example of a press printed text. Then as the man in the timeline sits down into the computer - we get a graffiti design made in Adobe Illustrator by your typical student :-)

UTII made this image to show the timeline with type and hand / raw processes into the evolution of more modern techniques and ways of working. I started with creating letters with my hand in paint, just how you can

imagine a child would or how an animal or neanderthal would mark make. Then down into hieroglyphics, one of the first acient methods of a formal writing system, then to an olde english typeface as an example of a press printed text. Then as the man in the timeline sits down into the computer - we get a graffiti design made in Adobe Illustrator by your typical student :-)

APHORISMAn aphorism is a statement containing a subjective truth or observation cleverly an pithily written.At uni we was aked to portray one but I came up with a few at home - ‘Children should be seen and not heard’ was a great one that immediately sprung to mind!

But as I researched I found out I knew more Aphorisms than I had originally realised - amazing seeing as I had only learnt what one was that morning.

Beauty is in the eye

of the beholder

...

A stitch in time

saves nine.

Too much of a good thing ...

can be wonderful!

... and most

often in the tongue of the liar.

I LOVE DEADLINES. I LOVE THE WHOOSHING SOUND THEY MAKE AS THEY GO BY.

DESIGN INVESTIGATION:StralforsMy design investigation was bit of an accidental one, but certainly an investigation nonetheless! Just before the work placements were beginning to be discussed with the uni, I thought I had been dealt a lucky hand and was approached by a friend who told me they would give me a work placement and speak to their office manager about arranging a work position for me there, all well in advance before the work placements would officially start.

Stralfors is a company that deals in handling telecommunications and the contacts for these to sell to other buisnesses. The original intention is that I would go on to create a direct mail piece, promoting the more affective and ‘up-to-date’ meth-ods of telecommunication, this would be sent on to other businesses so that they would buy telecom promoting from Stralfors.

Stralfors

Cordially invite you to join in our

Summer Golf Day

on Friday 1st July 2011

at New Zealand Golf Club

9.30am – 5pm

Please RSVP by 8th April

RSVP

Will fold down and fit into a slot:

Stralfors

Cordially invite you to join in

our Summer Golf Day

on Friday 1st July 2011

at New Zealand Golf Club

9.30am – 5pm

Please RSVP by 8th April

RSVP

Directions

Will fold into an envelope:

Will fold into a pouchette:

Will fold down to look like a wallet:

Stralfors

Cordially invite you to join in our

Summer Golf Day

on Friday 1st July 2011

at New Zealand Golf Club

9.30am – 5pm

Please RSVP by 8th April

RSVP

700 BC to 300 AD - Carrier pigeons used in Olympic games

The oldest forms of communication are smoke signals. This is a

form of visual communi-cation, messages could be seen from as far as 470 miles away.<150BC

~1800 AD - A line of canon from Buffalo to NYC used to announce Gov. DeWitt Clin-ton's inaugural trip through the Erie Canal. It took 80 minutes.

During the middle ages (5th –15th Century) Beacons were used as a form of telecommuni-cation, a draw back being that

they could only emit a small amount of information, which had to be decided upon in

advance.470-1475

But for now, I was being asked to design some mock up ideas to be used as staff day out / team building invitations. I tried my best to come up with a smart looking design that was cost affect to make and I emailed them as a pdf catalougue to view. They got back to me saying that they liked them all but chose one in particular to be tidied up and emailed back as a pdf to the correct scale so that it was ready to print (Image on the left)

The email back from them also contained an art directed brief for a tele-communications timeline that would be created into a direct mail piece - the main piece of work that I had been itching to get started.

I came up with the idea of a concertina book that folded down into the size of a CD case and slotted into a snug slip wallet. The concertine would fold out to show a timeline of older to modern advances in the tele-com market and would sport the logo “Are you up to date with the 21st century?” as a way to get the consumer thinking about trying new meth-ods of telecommunicating to gain themselves a sale.

I spent about 70 hours a week researching the history and dates of the origins of telecommunications; from spoke signals, beacons, morse code, radio, the invention of the telephone, compact disks and comput-ers.

1987 Philip Estridge, IBM, devel-

TDD (telecommunications device for the deaf ) is initiated.1992 The World Wide Web is born. The

broadcast over the Internet.

IBM, devel-

disk. Its capacity increased from 33K in 1971 to 1200K in 1977. AT&T starts 56 Kbps service. Pieter Kramer (Philips) invents the compact disk.

Both the concertina and it’s slim jacket would show the stralfors logo and specific colour code as stipulated in the Stralfors Corpotate Guidelines, plus the catchprase at the opposite end. For every few inputs of telecom history place on the timeline, would be a vector line drawing showing an example of the older forms of telecommunication.

I felt like I had everything sorted with my design, and was pretty pleased with my work, and with myself for landing a job, however, a tutorial with Sophie & Sallyann would change all my views on this.

At my tutorial I found out that I couldnt work “cyberly” that I had to actually go into a work placement at a working environment, engaging with other people on a premises. Allso that I had to fill out the work place-ment forms and submitt them to Sally, but I couldn’t provide the information that was wanted for these forms. My tutors found it odd that I couldn’t provide an address or contact details for the office manager.

Sallyann pointed out that weeks had gone by whilst I was slaving away at these pieces, and I had not re-ceived one mention of being offered a work placement with them, nor was any kind of payment or reward ever offered. It was brought to my attention that I was being art directed and asked to send printable PDF’s without any work or payment on their part.

Althought a job proposition was mentioned to start with, there was no follow up from this.I decided to hold out on emailing any more work to them, and started to quiz my friend on any information about my work placement with Stralfors. I received a few vague replies but nothing that was remotely help-ful.

I am glad I didnt release anything more than a few mock ideas to them for free, and granted that this was certainly a learning curve for me.

Collaborating with Laura Godbold, we designed and created a solution to a brief set by Paper-Co. We then presented it to the panel at PaperCo and got some really positive feedback.

Brief 1a.Our aim was to create a piece of direct mail to encourage customers who use PaperCo to re-use and recycle. Our thought immediately brought ideas of how we could reuse paper in a fun and creative way such as Origami.

As we decided a lot of PaperCo’s customers would be designers interested in buying and viewing different types of paper stock, this was the perfect idea, it was creative yet still por-trayed the message to recycle by offering ways to reuse the paper. Closed loop recycling has six steps, therefore we used this factor to create six pieces of Origami that represented the closed loop in recycling.

Sustainable use of paper is very important and we think this piece of direct mail will raise aware-ness of this.

Firstly we focused on fun ways to reuse paper and the packaging ideas came later on my be-half.

INITIAL IDEASI came up with the idea of a box that was thin enough to fit through a letterbox. The box would have the same shape design as many of the graphics on PaperCo’s web-site and design specifications.The eco-friendly box would be made from 100 % recycled, chipboard card and one side would show an embossed leaf detail with a print of a leaf that fit into the shape of the box. This would be printed with ei-ther vegetable or soya inks which are more ideal for the environment than the more popular printing inks available.

We planned to have the paper stock and Origami instructions fit snug inside the box, all cut to the same shape, but we later learned that all Origami has to be perfectly square to fold it into any recognisable shape, so this idea had to be scraped.

We investigated many different Origami options to make sets of 6 (relating to the idea of the closed loop recycling system). Other ideas included animals, birds and fun items such as paper aeroplanes and water bombs, however we decided to go with flower Origami because when the set is complete, it then makes a whole piece (a bouquet of flowers). This idea encourages clients to buy from PaperCo so that they can be sent the latest Origami package.

INITIAL IDEAS

An idea that envolved using textured paper to create the skin or hide of an Origami animal:

Useless Trivia: Did you know that you can’t fold one piece of paper in half more than seven times!?

A mock up of some Origami instructions made to PaperCo’s design specifics:

An Origami water bomb that can be played with

after being built. However it is hard

to keep this af-ter use and we

consider it to only have one use.

Customer NameCustomer AddressAddress Line 2TownCountyPost Code

??cm??cm

FINAL IDEA

The final piece comprises of a wallet, a piece of recycled paper (paperstock) and the Origami instructions. The client will recieve the package in the post or with a previous order from PaperCo. To realise the impor-tance of paper choice, ink coverage and recycling, the client can reuse the paperstock they have been sent to create a collection of Origami flowers.

Both the paper and instructions would measure 18x18cm and the packaging would measure 18.5x18.5cm to allow room inside so that the contents fit inside without getting damaged.

??cm

The packaging is very economical, only being one single piece of pa-per folding together to stay in place with a locking feature that requires no adhesive. The address is printed on the first reverse with the post-age stamp if required.

January

February

March

April

PROGRESSION

The colours used on the packag-ing. They also relate to the time of

the year e.g: blue for winter and yellow for summer for seasonal

origami ideas.

After the half year of flower Ori-gami, PaperCo could continue

the Origami idea and use a new theme consisting of six pieces.

This could perhaps be animals for example. Customers are therefore more inclined to keep purchasing

from PaperCo as there is sense of reward and antisipation to see what is coming through the post

next.

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To develop the idea further, we decided to create an appliction for clients and cus-tomers. They would be able to share their Origamit creations and each others pho-tos of them. This could lead on to competitions to see who can create the best origami flower. Customers can upload their photos, fiind out more about PaperCo and find PaperCo’s contact details all on this app. It would be the perfect potential to develop into a social networking website for PaperCo’s customers

These also create PaperCo with chances of gaining a few contact details them-selves, such as potential customer email addresses.

Sophie CostelloSTUDIO PRACTICE 2B: INDEPENDENT PRACTICE

Outside of uni I get paid a small sum to deco-rate pub blackboards local to where I live.I mostly do them all free hand or I use graph-ite pencil as a rough guide for placement, this can’t be seen unless standing in a particular angle so I dont need to erase my markings and can generally cover them up with my de-signs.

I use liquid chalk on the boards which dries quickly and after an hour can go outside as it is weather proof.

Whenver I have to draw an image (i.e. some-thing that isnt text and requires shading) I bleed the pens into pallettes, mix and apply to the board with my finger tips. This gives me more control over the painting and makes the liquid chalk go further compared to paint on a brush.

Images (top to bottom):1. The blacked out board, almost ready for designing.2. The use of my DIY stencils.3. The finished board.4 (left). My stencils made from traced typefac-es onto card, then cut out with a craft knife.5 (right). Stencil leaf and glitter which isn’t dry yet.

A Queen design copied from a deck of playing cards. This was a back garden fence in a pub which I painted to advertise a poker night. I find I work better with large scale paint-ings. This comes up to my waist and was completed in 3 hours.

2x A3 collage monoprints made to print advertisements for a pub poker night.The first was the most succesful, made from twine, corrugated card and chip-board card, all stuck down with a glue gun. I printed multiple prints with this but didn’t keep any of them.

The second went through a press a couple of times but the twine was held down with tape which all kept moving and pieces of card came off the club motifs and stuck to the ink rollers which would the come off and stick somewhere else on the design, creating a lumpy texture.

The small number ‘4’ digits in the corners were made out of dried glue from the glue gun which I loved and would use as a method for monoprinting again.

Here are some more board designs. The Curry Night one was on a black-board that wrapped around the head of the bar. I used silver liquid chalk for

this and the font design was copied from their menu’s that were designed by a print company.

The credit munch design was put on an outside A-board for drivers on a main road to see.

The burger and fish are examples of work that I made by mixing the liquid chalk colours together and applying to the board with my finger tips. Mostly done free hand, I just had to mark up the the square in the centre and then

do a rough sketch of the burger and fish surrounding it.

The spring meals was another outside A-board which was all done free hand. I couldnt get a great picture of this as I was painting it in a shed! The flowers were mixed with my fingers, directly onto the board - not a pallette and the

shiney parts added once it was dry enough.

The other half of the over-head, bar blackboards. The text was a simple free hand design done with the original thickness of the liquid chalk pens.The more intricate designs i.c. bottles, spirit glass and stella / london pride logos had to be done with fine paint brushes as my fingers and the pens are too big.

Almost every colour had to be mixed. I also made a spelling mistake of the whisky bottles, missing out the ‘H’ and had to colour over and correct it.

The LABI want to look at the idea behind thinking and being creative. To have a bright idea is often portrayed as having a puzzling look, a light bulb above the head or a huge “thought cloud”. I want to explore the idea of how brains work and what gives us a great imagination, also why do we get create blocks and why suspended judgement always helps so well.

What are my methods for creative thinking?

UNDERSTAND

APPLY

ANALYSE

EVALUATE

CREATE

Thought Process

VISIONIMAGINATION

CREATIVITYINNOVATION

A brainwave is an electrical impulse in the brain.

“Thought” generally refers to any mental or intellectual activity involving an indi-vidual’s subjective consciousness. It can refer either to the act of thinking or the

resulting ideas or arrangements of ideas. A similar concept includes imagination. Thinking allows beings to make sense of or model the world in different ways,

and to represent or interpret it in ways that are significant to them, or which ac-cord with their needs, attachments, objectives, plans, commitments, ends and

desires.

Creativity techniques are methods that encourage creative actions, whether in the arts or sciences. They focus on a variety of aspects of creativity, including techniques for idea generation and divergent thinking, methods of re-framing

problems, changes in the affective environment and so on. They can be used as part of problem solving, artistic expression, or therapy. Some techniques

require groups of two or more people while other techniques can be accom-plished alone.

I tried to use a variety of different methods for the designs that challenge thought processes, so I used;Crafts,Adobe Photoshop,Adobe Illustrator,Photography,Collages,Shadow making,Layering,Stencils,Typographyand a Wacom Graphics tablet.

... it never sleeps ...

... our frustrations can only lead to this ...

... it’s the opposite of routine ...

... life would lose it’s tune without ...

...Creativity

EvaluationCurrently in my independent practice I have been making stop movies, regaining my drawing skills and learning about the different design programs and pro-cesses for these avenues of design. I am also gath-ering a few photography skills in the making as I am having to take hundreds of frame by frame shots plus flattering images for my portfolios. I consider myself to have learnt a considerable amount in my 2 years at uni, but am going to up the ante during my last year.

Although I am still unsure of what area of graphic de-sign I am most interested in, I am enjoying where my independent practice is taking me. I have been play-ing around with different methods of animation and examining some mainstream illustrators such as PES and Airside. Looking at the way their short films are both so different but attractive, and the different meth-ods of animation and illustration available to me.

I have been doing a lot of investigating and mock up ideas but would like to take this a lot further, to create a more professional look on my work and although I have become comfortable using Illustrator, Photoshop and InDesign, I really want to branch out and learn the ins and outs of Flash, Dreamweaver and, if the cour-age hits me, to maybe tackle 3D studio programs.

Inside of this I would like to study about what it is in Internet virals and animated television adverts that re-ally sell to consumers. What short clips get messages across better than others and why. Following this perhaps move on from my meaningless stop movies and I could attempt to create the ultimate viral?!

BibliographyBooks: Berger, John (1972) Ways of Seeing, Ways of Know-ing.Woods, Louise (2003) Practical printmaking: the complete guide to the latest techniques, tools and materials.Beryl McAlhone and David Stuart (1998) A smile in the Mind: Witty Thinking in Graphic Design.

Websites:http://en.wikipedia.orgBook Review. http://www.amazon.co.uk/Ways-Seeing-Penguin-Modern-Classics/product-reviews/014103579X/ref=sr_1_1_cm_cr_acr_txt?ie=UTF8&showViewpoints=1Origins. http://benfry.com/traces/Origins. http://www.advertisingarchives.co.uk/en/cat-egory/show_list_page.htmlBadges. http://www.mpawson.demon.co.uk/Aphorism. http://www.e-quotes.info/index.php?t=ih&l=oAphorism. http://dovgel.com/mysli/arh/se1.htmAphorism. http://www.youtube.com/watch?v=aBpBFtCPMJYAphorism. http://www.aphorismgalore.comMake Do. http://makedomagazine.wordpress.comPaperCo. http://www.paperco.co.uk/pco/index.cfmLAB. http://www.facebook.com/home.php?sk=group_201346319896997&ap=1

Exhibitions & Site Visits:The Paper Company Limited, Unit 1, Bricklayers Arms, Mandela Way, London.Eadwear Muybridge Exhibition, Kingston Museum, Kingston Upon Thames, London.Tate Modern, Park Street, Bankside, London.Shadow Catchers Exhibition, Cromwell Rd, London.