Yepp Child Bicycle SeatsMedia Kit

Booth # 1123

Contents

Press Release: Yepp Introduces Expanded Line, New Colors, Accessories; Wins National Recognition

Press Release: YEPP Child Bicycle Seats Launch in Canada

Yepp Child Bicycle Seats

Press Contact: INTERVIEWS, PRODUCT SAMPLES, PHOTOGRAPHYSteve GillCOMMUNICATIONSsteve@ghost-pr.comMobile: 612-839-9730

Company Contact:Anne-Marij BerendsenPresidentAika Trading LLC/Gazelle Cycle Imports USA15332 Antioch Street #8753DFLÀF�3DOLVDGHV��&$�������anne@yepp.us.com

Visit Us in Person: Interbike Booth #1123 or online at http://www.yepp.us.com ,Q�WKH�(XURSHDQ�9LOODJH�RQ�WKH�PDLQ�ÁRRU

Yepp Introduces Expanded Line, New Colors, Accessories; Wins National RecognitionEurope’s Favorite Child Bicycle Seat Now Available for 95 Precent of US Bike Frames

LAS VEGAS, Interbike 2012 – Yepp, Europe’s favorite child bicycle seat, arrives at Interbike with an expanded 2013 line, new colors, smart accessories and national recognition. Just this month, both the Yepp Mini and Yepp Maxi won The National Parenting Center 2012 seal of approval, recognizing the bicycle seats as two of the best products for children in the United States. In addition, both seats and the Yepp Windshield won Mom’s best hot product 2012 for their design and ease of use.

Big news for retailers and consumers is the immediate availability of a new threadless adapter, which QRZ�PHDQV�ERWK�<HSS�0LQL�DQG�<HSS�0D[L�VHDWV�ÀW� WKH�ZLGHVW�SRVVLEOH�DUUD\�RI�1RUWK�$PHULFDQ�bicycle styles and frame sizes.

“Yepp child bicycle seats show that safety, ease of use, comfort and design can go hand in hand,” says Anne-Marij Berendsen, president, Aika Trading LLC. “Our new adaptor now brings our award winning bike seats to an even greater number of U.S. retailers and consumers who value both style and great performance.”

The award-winning bicycle seats are designed in The Netherlands, the bicycle capitol of the world, and manufactured by GMG, who’s been making child bicycle seats since 1935. Yepp seats are available in front and rear models: the Yepp Mini for children aged 9 months to three years, and the Yepp Maxi, for kids aged two and a half to six years old.

Yepp Mini

The Yepp Mini bicycle seat provides parents with the perfect combination of performance, usability and chic style for any ride with even the youngest children. A winner of more than 10 design and parenting awards in Europe, the Yepp Mini is GHVLJQHG�WR�ÀW�VDIHO\�DQG�VQXJO\�XSIURQW�RQ�WKH�KDQGOHEDUV�RI�any bicycle, where mom or dad pay close attention.

0ROGHG� IURP� ÁH[LEOH� EXW� VWXUG\� UXEEHU�� WKH� VKRFN�DEVRUELQJ�Yepp Mini keeps small children comfortable or sleeping soundly on long rides. Antimicrobial and water resistant, Yepp Mini seats are also easy to wipe down and clean after any family outing.

Suitable for children from nine months to three years (or 33lbs), features of the Yepp Mini include easy snap-in place mounting

to a bicycle’s handlebar stem, integrated lock for additional safety and security plus soft shoulder SDGV�IRU�PD[LPXP�FRPIRUW��DGMXVWDEOH�IRRW�UHVWV�DQG�D�ÀYH�SRLQW�KDUQHVV�ZLWK�DQ�HDV\�WR�XVH�EXFNOH��

The Yepp Mini is available for an MSRP of $159.99 in orange, lime, blue, black and silver plus NEW FOR 2012-2013 pink, brown and crisp white. Winner of ten individual design accolades, the Yepp Mini is the recipient of the prestigious Reddot Design Award, also won most famously by Apple’s iPhone.

New From Yepp

Yepp Maxi

Made to the same standards for style and performance as it’s mini counterpart, the Yepp Maxi Standard is designed for children aged two and a half to six years old (up to 48 lbs) and is the perfect combination of safety, style and comfort. The Yepp Maxi is available in both standard format (connects to seat post) and Yepp Maxi Easy Fit (connects to rear bike rack).

0ROGHG� IURP� ÁH[LEOH� \HW� VWXUG\� UXEEHU�� WKH� <HSS�0D[L� HDVLO\�absorbs the shocks and bumps of any bicycle ride and keeps children safe and comfortable. The Maxi snaps quickly and simply into place whether using a seat post connector or bike UDFN�FRQQHFWLRQ�DQG�FRPHV�FRPSOHWH�ZLWK�ÀYH�SRLQW�KDUQHV�DQG�easy-to-use buckle, soft shoulder pads for comfort and three LQWHJUDO�UHÁHFWRUV�IRU�YLVLELOLW\�LQ�DOO�FRQGLWLRQV�

The Yepp Maxi is available for an MSRP of $229.99 (plus the price of the adapter) in orange, lime, blue, black and silver plus NEW FOR 2012-2013 pink, brown and crisp white. The innovative, stylish bicycle seat is the winner of the Baby Innovation Award

Winner 2011, Reddot Design Award Winner 2009, Good Industrial Design Winner 2009 and 2010, Dutch Design Award 2009, and the Fiets Innovatie Award 2009.

Both the Yepp Mini and Yepp Maxi bicycle seat complies with the most stringent safety standards in Europe and American ASTM standards.

Yepp Accessories

The Yepp collection also includes a variety of stylish and practical accessories, including: different colored shoulder pads and foot straps enabling owners to customize the look of their Yepp seat, plus for the Yepp Mini, clever innovations such as the Yepp Mini Sleep Roll, a comfortable neck support for when little ones get sleepy on a bike ride; the Yepp Windshield, which provides protection from wind, bugs and dust; and the Yepp Kidshopper, a sturdy bicycle bag available in great colors.

For more information on Yepp Child Bicycle Seats and to check out the entire selection of Yepp colors and styles, please visit http://www.yepp.us.com. See the new colors at booth #1123.

About Yepp (www.yepp.us.com)Aika Trading, LLC imports Yepp child bicycle seats from The Netherlands to the United States. Yepp child bike seats are created with 75 years of experience as well as innovative materials and designs and are extremely easy to install. Safety and GXUDELOLW\�DUH�D�ÀUVW�SULRULW\��DQG�<HSS�VHDWV�DUH�WHVWHG�DQG�FKHFNHG�UHJXODUO\��7KH�VHDWV�KDYH�EHHQ�FHUWLÀHG�LQ�DFFRUGDQFH�ZLWK�WKH�PRVW�VWULQJHQW�(XURSHDQ�VDIHW\�VWDQGDUGV��7KLV�LV�WKH�ÀUVW�WLPH�WKDW�<HSS�FKLOG�ELNH�VHDWV�KDYH�EHHQ�RIIHUHG�LQ�WKH�8QLWHG�6WDWHV�

Yepp® Child Bicycle Seats Launch in CanadaDealer Interest, Awards and Consumer Demand Grows Yepp Sales Market Across North America

LAS VEGAS, Interbike 2012 – Fueled by booming sales and demand from both consumers and retailers in the United States, Yepp, Europe’s favorite child bicycle seat, this month launches in the Canadian market. “Canada is a bicycle-loving nation and will be an incredibly important market for Yepp as the brand continues to grow in North America,” says Anne-Marij Berendsen, president, Aika Trading LLC, importer of Yepp from the Netherlands. “Yepp seats have received all of Europe’s top product design and parenting awards, so we’re thrilled to bring our line to Canadian families who appreciate high style and great performance.” Both the Yepp Mini and Yepp Maxi (in Standard and Easy Fit models) will be available through select, high-quality Canadian bicycle and accessories dealers and available for the 2013 spring season.

“We’ve seen a lot of success in the United States for several reasons,” adds Berendsen. “Consumers ORYH�WKH�IDFW�WKDW�ÀQDOO\�WKHUH·V�D�VHDW�WKDW�FRPELQHV�FKLF�ELF\FOH�VW\OH�ZLWK�FRPIRUW�DQG�VDIHW\��DQG�dealers are responding really well to the product offering which includes the front-mount Yepp Mini and hugely popular rear-mount Yepp Maxi.”

For more information on Yepp Child Bicycle Seats, availability and stockists or to check out the entire selection of Yepp styles, please visit http://www.yepp.us.com.

About Yepp (www.yepp.us.com)Yepp child bicycle seats are imported from The Netherlands by Aika Trading, LLC. Yepp child bike seats are created with 75 years of experience as well as innovative materials and designs and are extremely easy to install. Safety and durability are a ÀUVW�SULRULW\��DQG�<HSS�VHDWV�DUH�WHVWHG�DQG�FKHFNHG�UHJXODUO\��7KH�VHDWV�KDYH�EHHQ�FHUWLÀHG�LQ�DFFRUGDQFH�ZLWK�WKH�PRVW�VWULQJHQW�(XURSHDQ�VDIHW\�VWDQGDUGV��7KLV�LV�WKH�ÀUVW�WLPH�WKDW�<HSS�FKLOG�ELNH�VHDWV�KDYH�EHHQ�RIIHUHG�LQ�WKH�8QLWHG�6WDWHV�