interbike lookbook 2014
DESCRIPTION
Interbike Lookbook 2014TRANSCRIPT
LOOKBOOK 2014-2015
LOOKBOOK 2014-2015
TABLE OFCONTENTSAbout Us
Ace Metric Cycles - Orlando
Fixed Gear/Singlespeed Bikes
City Grounds - Los Angeles
The Contender
Hell RiDE - Phoenix
6061 Black Label
Fast Folks - Austin
City Bikes
Reed Space - NYC
Collaborations
Ride + Style - SF
The undefeated
Community Involvement
Press & Reviews
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ABOUT US
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State Bicycle Co. is a rider-developed company, founded in 2009. State Bicycle Co. specializes in single-speed/-�xed gear bicycles, components, accessories, and cloth-ing. State Bicycle Co. has ingrained itself as an integral mainstay in the industry with an active and robust social-media presence, highly decorated international race team, and consistent engagement in the cycling communi-ty. Our mission is simple; make the most attractive, high quality, and smooth-riding singlespeed bicycles/compo-nents at the lowest price possible.
At the end of the day, our favorite thing is to see our customers riding, enjoying, and loving their bicycles. That’s why social media is such an essential part of our marketing and customer engagement. People love their bikes, and love sharing their cycling experiences with friends and family via instagram, facebook, twitter, strava, etc. Seeing the positive reactions to our newest color-ways, planning and coordinating group rides and races, and showing our fans what the State Bicycle Co. Team is up to is one of the most important parts of our company.
Gr�tings from
ACE METRICCYCLES ORLANDO, FL
“After much debate – as any buyer/stockist should undergo – I decided to include State Bicycle Co. with the selection offered at Ace Metric Cycles. The [SBC] guys are a pleasure to work with and they understand my thorough process in aligning the shop with best-in-class bicycles no matter the style. State has strengthened their identity as a core bike company through their involvement in DIY racing worldwide and their continuing dedication to bring quality bikes to market at affordable prices. For any new shop looking to stock these categories, State Bicycle Co. simply must be considered.”
“For any new shop looking to stockthese categories, State simply must
be considered.”4
#EXPLOREYOURSTATE
FIXED GEAR &SINGLESPEED
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State Bicycle Co.'s Core Line of single-speed/�xed gear bicycles are the foundation of our line-up. They are constantly mentioned as the best valued �xed gear bicycles available when considering Quality x Affordabili-ty. Each model in this line is available for a limited time, and the unique colorways give each model it's own identity and style.
• 4130 Chromoly Steel Frame & Fork• Fixed/Free Flip-Flop Hub• 43mm Deep Profile Wheels• 46/16 Gear Ratio• 14+ Limited Edition Colorways• 4 Handlebar Options Available • 6 Size Options Available (46cm, 49cm, 52cm, 55cm, 59cm, 62cm)
Gr�tings from
“I honestly haven’t seen a better customer service / sales staff in the bike industry. Their sales, operations, and shipping are on point! The State Bicycle Co. website is amazing! Easy to place orders, check inventory, and recall past invoices. The staff is quick to respond and on top of everything. State Bicycle Co. definitely has above par quality product. We tested out a couple models, and the product practically sold itself! All their marketing efforts have equated to one of the leading brands in our niche market.”
“The product practically sold itself!”
CITY GROUNDSLOS ANGELES , CA
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Gr�tings from
#EXPLOREYOURSTATE
THE CONTENDER
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The Contender is the “step-up” from our core line models. It features the same 4130 chromoly steel frame as our core line models, but comes equipped with signi�cantly upgraded components. This means a smoother, more aggressive ride. If you’re ready to command the streets and never miss that green light again, step up to one of the best selling State Bicycle Co. models in history.
• 4130 Chromoly Frame / 495g Carbon Fork• SRAM S100 Crankset w/ Truvativ Powerspline Bottom Bracket• FSA MX Orbit Headset• Sealed Bearing Hubs• 48/16 Gear Ratio• 5 Colorway Options• 5 Size Options Available (49cm, 52cm, 55cm, 59cm, 62cm)
Phoenix, Arizona – Home of blazing 120 degree summers, harsh and forbidding desert terrain, aggressive wildlife, and an avid cycling community. This is the town where State Bicycle Co. was founded and where we proudly continue to oper-ate. Created by cyclists in 2009, we are fully ingrained in the cycling culture of Phoenix and the surrounding cities.
So in July of 2014, when we decided to host a group ride, what better challenge for local riders than an eight mile climb in the midday heat? Partici-pants met at the base of South Mountain at high
noon, and rode at their own pace to the summit, over 1,500 feet up in elevation. Some stopped for water at the various stations along the way, but the lead group pushed through the misery for a chance to claim the covet-ed jersey atop the moun-tain.
The ride was a success, and just one of the many examples of events and rides put on by State Bicycle Co. in the valley of the sun. We’re committed to making this city a great place to be a �xed gear cyclist, and we are looking forward to hosting another ride next year.
HELL RIDE
Gr�tings from
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#EXPLOREYOURSTATE
Gr�tings from
BLACK LABEL
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The Black Label comes race-ready with a 6061 aluminum frame that is light, powerful, and responsive. The 6061 Black Label is equipped with many of the upgraded components cyclists have come to know and love on the Contender. This model brings a track inspired, performance based bike to anyone looking to break away from the competition.
• 6061 Double Butted and TIG-Weld-ed Aluminum Frame• ESSOR Full Carbon Fiber Fork• SRAM S100 Crankset w/ Truvativ Powerspline Bottom Bracket• FSA MX Orbit Headset• Sealed Bearing Hubs• 48/16 Gear Ratio• 9 Colorway Options• 6 Size Options Available (49cm, 52cm, 55cm, 57cm, 59cm, 62cm)
“Prior to choosing State Bicycle Co. I was not sure why I should go with State vs. other brands. After doing some research, I saw how hands on they are in getting a solid product out the door, which is important to us. I decided to carry State Bicycle Co. because I like the reputation of the brand and the support they provide the end user. I am very happy with the service we have received, they have always stood behind their product and I trust the quality they put out. State Bicycle Co. products are the best bang for your buck. The quality is good, the style is great, and customers love them.”
FAST FOLKSAUST IN, TX
“State Bicycle products are the best bang foryour buck. The quality is good, the style is
great and customers love them.”
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#EXPLOREYOURSTATE
Gr�tings from
CITY BIKES
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“A harmonious melding of Utility and Old-World Sophistication”
State Bicycle Co.’s City Bikes harkens back to the timeless ‘Dutch Style’ bicycles that are so common through-out the streets of urban Europe. Everything that makes those bikes so cherished; from their elegant style to maximum utility to unrivaled comfort, has been preserved and then given the unmistakeable State Bicycle Co treatment. Whether you’re cruising around campus, commuting to work, or conquering the weekend, the beauty of a City Bike is in the A to B.
• Relaxed, “Dutch Style” Inspired Geometry• Easy to Use Coaster Brake• Frame Mounted Bottle Opener• Mustache Handlebars• 4 Colorway options• 4 Size Options Available (42cm, 46cm, 52cm, 56cm)
Gr�tings from
Reed Space is a boutique located in the historic Lower East Side of Manhattan created by Jeff Staple in 2003. It is often regarded as one of the world’s best and most innovative stores, as well as a pioneer in the concept of a “lifestyle bou-tique.” State Bicycle Co. partnered with Jeff Staple in 2014 to create a line of bicycles to be sold online and in-store at Reed Space locations. The bikes feature a unique wood-grain colorway designed by Staple himself and a custom headtube badge to highlight the collaboration.
REED SPACE
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Gr�tings from
#EXPLOREYOURSTATE
COLLABORATIONS
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Another unique part of the State Bicycle Co. line-up is our Collaborations series. We’ve teamed up with several established companies and brands from all different industries to design custom, limited-edition bicycle colorways that represent their brand and fit with their style. We’ve worked with brands like Uber, The Hundreds, Reed Space, Vossen, Four Peaks Brewing Company, and Wutang to name a few. Each collaboration is different and designed espe-cially with the collaborator in mind. Be sure to keep an eye out for the many collabs we have on the way!
Each year, Red Bull’s Ride + Style event features �xed-gear riders facing off in both track and freestyle competitions, with obstacles and ramps designed and decorated by iconic street artists. In the past, this event has brought together more than 50 riders from both coasts, including riders from such �xed gear meccas as San Francisco, Portland, New York, and even Japan.
In addition to sponsoring the event, State bicycle Compa-ny sent our team riders to participate in the race por-tion. Reigning champion Jason Clary, as well as Hernan Montenegro, Myles
Morales, Thomas Keating, Russ Flafleur, and Hacheon Park all faced off against top �xed gear cyclists from around the world at San Francisco’s Justin Herman Plaza. The blend of �xed gear freestyle, track racing and street art drew riders from as far away as Korea and Thailand to battle for top spots.Not only did the State Bicycle Co. team have a blast competing against some of the fastest and most skilled riders from around the world, but SBC also got an opportunity to support the event and encourage the growing �xed gear scene.
RIDE + STYLE SF
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#EXPLOREYOURSTATE
Gr�tings from
THEUNDEFEATED
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Sitting at the top of the line with the best components in the industry, the Undefeated is the machine of choice for the State Bicycle Co. race team. The silver and black 7005-grade aluminum frame is the highest grade aluminum on the market. Pair this with the SRAM Omnium crankset and you have a bike capable of matching as much power as you’ll ever put into it. If you’re ready to ride the way you know you can, Undefeated is the only way to live.
• 7005 Aluminum Double Butted Aero Frame• Bladed Full Carbon Fiber Fork• SRAM Omnium Crankset w/ GXP Bottom Bracket• Integrated FSA Headset• Sealed Bearing Hubs• Ritchey Components• 48/16 Gear Ratio• 6 Size Options Available (49cm, 52cm, 55cm, 57cm, 59cm, 62cm)
COMMUNITYINVOLVEMENT
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Ask anyone who knows us: We are passionate about fixed gear cycling and its emerging culture. We host weekly rides across the country, organize alleycat races, sponsor talented riders around the world, and partner with cycling advocacy groups. Our commitment to supporting both the local and greater riding community is the reason why we’re in this business. Even if you never own a State Bicycle, there is plenty of reason to connect with the community we have been cultivating since the beginning.
State Bicycle Co. currently sponsors 18 riders from all walks of life, who race and compete in everything from alleycats and crits to stage races and cyclocross races. Our team consists of some of the fastest riders in Arizona and from around the world. State Team members are always gunning for the podium and have taken �rst at Wolfpack Hustle, Red Bull Ride + Style, Lord of Griffith, and countless others.
PRESS &REVIEWS
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We are grateful to have received overwhelmingly positive press from virtually every corner of the media world. Our bikes, riders, and events have been featured in magazines like USA Today, Entertainment Weekly, Complex, and The Source, as well as on industry blogs like The Radavist, Track Or Die, and PEZ Cycling News. But our favorite reviews, comments, and photos come straight from our customers via facebook and instagram.
We’ve also had our products featured in various commer-cials and �lms, like the Stuart Blumberg �lm Thanks for Sharing and a Steaz green tea commercial.
CYCLING NEWS
#EXPLOREYOURSTATE
