ASSIGNMENT 16.1 - MOBILE

Mobile is not a device, it’s a PLATFORM

that consumers are moving to, and

marketers must adapt

“Mobile marketing is a set of practices that enables organizations to communicate and engage with their audience in an

interactive and relevant manner through any mobile device or network.”

Top 4 tools of Mobile Marketing

Text Messaging

Mobile advertising

Mobile Email

Mobile-Friendly Websites

MOBILE SEARCH – SOCIAL

optimization

Social Network Websites

Paid Media

Soci

al M

edia

Sear

ch E

ngi

ne

Content is optimized across channels

Smart phones kick start all activities

The expansion of mobile -

smart phone puts it at the middle of all touch points.

Diversify technology Hasten spreading speed

Increase interaction, reach, impression

Real time, location based engagement

Real time, location based search

Diversify search input and output Optimize content availability

Increase user penetration of searching

HOW MOBILE HAS CHANGED

SOCIAL AND SEARCH

Yet at the core is still a strategy of incepting

good content into target audience, with

socialability and a touch of technology and

creativity

Massive sharing and

interaction with the marriage of mobile, social

and search

Increase social

interaction with mobile

site

People can keep up on the go with the stare down contest through the wap site

Interact through posting Instagram pictures to support or distract starer

Draw fans to the site and the

game with search engine optimization

Amazing results of the marriage

Triple brand subscribers, huge impression

Translate to sales with 1/3 Swiss recognition and 70% sales increase

Key learning

Amazing use of gamifying

It all starts with good content

Mobile first