Y-MVP Planning for Scale

September 2, 2014

What is the Y-MVP

Teen Fitness Challenge?

Y-MVP is an innovative eight-week training

program that uses game-like activities to help

teens (middle school and high school) become

and stay physically active.

The program includes an app to track workout

progress, and a digital badge system that

moves teens along a clear path to achieving

goals and increasing levels of Moderate to

Vigorous Physical activity.

What is the Y-MVP

Teen Fitness Challenge?

Teens earn achievement badges by participating in a 90-

minute in class “quest” with a coach once a week for

eight weeks, and completing weekly 60-minute

“missions” in between classes during teen fitness hours.

Teens can level up to a free Y-MVP teen membership by

earning a minimum of 50% of the 8 achievement badges.

The Y-MVP app is accessed via iPad kiosks in the

branch. Teens log into the app using a username and a

password. The Y-MVP coach will help teens create their

accounts.

Y-MVP Key Program Components:

Badge Pathway

Y-MVP Key Program Components:

Badge Pathway

QUEST Badge MISSION Badge ACHIEVEMENT Badge

Y-MVP Key Program Components:

‘Gamified’ Lessons

Y-MVP Key Program Components:

Incentives

• Incentives

– Y-MVP T-Shirts

– Water Bottles

– FitDecks

– Resistance bands

– YMVP Medals

Y-MVP Key Program Components:

App Backend

Y-MVP Key Program Components:

Professional Development

Y-MVP Key Program Components:

Recruitment

IMPLEMENTATION: PHASE I

– April – June, 2013: Pilot and evaluation

• Two branches

• One 8-week session

– January – June, 2014: Program launch

• Six branches

• Two 8-week sessions: 4-5 classes per branch

– September – October, 2014: Evaluation feedback

• Final formative evaluation report

• Final phase of impact evaluation (“post-post” survey

implementation)

APP DEVELOPMENT

TESTING

PILOT & INITIAL EVALUATION

REPORT DEVELOPMENT

CURRICULUM & TRAINING

APP REFINEMENT

IMPLEMENTATION

ROLLOUT

PHASE I

IMPLEMENTATION

ROLLOUT

PHASE 2: SCALE

IMPLEMENTATION: PHASE II

– September – December, 2014: Planning for scale

• Evaluation feedback

• Curriculum/Badge Pathway/Incentives

• App user experience

• Backend reporting

• Coach professional development training design

• Tween/Teen recruitment strategies

– 2015: Final NYC Rollout All 22 NYC YMCA branches

• Adoption of Y-MVP beyond NYC…?

APP DEVELOPMENT

TESTING

PILOT & INITIAL EVALUATION

REPORT DEVELOPMENT

CURRICULUM & TRAINING

APP REFINEMENT

IMPLEMENTATION

ROLLOUT

PHASE I

IMPLEMENTATION

ROLLOUT

PHASE 2: SCALE

Quick Y-MVP “Tour”

Small group class: Quest of the Day

Logging-in

Choose a Playlist…

… Or choose an Activity

Log out

Go workout!

Log back in and record activities

Get recognized and rewarded!

Share accomplishments

Thank You!