you have a story to tell: tell it to thousands · 4 enhance our guests’ experience 4 create...
TRANSCRIPT
You have a story to tell:
Tell it to thousands
1.8 millionDIGITAL
800,000RADIO
500,000TELEVISION
1 millionSOCIAL MEDIA
900,000
Over 5,000,000 media impressions annually
Delivering outstanding literary programming throughout Hamilton and Halton Region, our vision is to inspire a love of reading and improve literacy in children and youth from newborns to 16 years of age.
Through our festivals, school and community events and, increasingly, to an online audience of half a million people, we are recognized as the leading authority on Canadian literature for children and youth. Our reach is extensive, and growing!
Becoming a partner of ours, you will be recognized as a champion of young families and the values they hold dear, like the love of stories, art, and nature.
Talk to us about the many ways you can align your organization and brand with Telling Tales.
Benefit from a marketing campaign worth over $300,000 which is designed to have an impact locally, provincially and even nationally.
Book a winner! We offer:• Festival Program with 120,000 adult readers in Hamilton, Halton and throughout SW Ontario • On-Site Activations • Advertising Opportunities • Product Placements• Social Media Support• Naming Opportunities • Co-Branding• Literacy Champions Options
Let’s talk about your goals and find the perfect fit for you.
As a leader in this community, you have a story to tell. We have an audience that loves telling tales and hearing them, too.
11,000Total annual attendance
9,000+Combined festival attendance
500,000Facebook reach
16,500Monthly website visitors
8,000+Social media fans
120,000Adult program readership
2,000Posters distributed
130,000Bookmarks distributed
Have we got an enthusiastic audience for you!
Celebrating Stories
Most of our adult guests are mothers who are well-educated and upwardly mobile
Susan Jasper, Executive [email protected]
Tracey Warren, Festival and Development [email protected] Canadian, Telling Tales is a not-for-profit organization committed to inspiring a love of reading and to raising awareness of the importance of literacy in our communities. Charitable Registration #72526 0897 RR0001
Celebrating Stories
75% OF ADULT GUESTS ARE FEMALE
88% OF ADULT GUESTS HAVE COLLEGE AND/OR UNIVERSITY EDUCATION
86% OF GUESTS ATTEND AS A FAMILY (AN EQUAL NUMBER REPORT THEY PLAN TO RETURN)
73% OF GUESTS LIVE IN HAMILTON AND HALTON
63% HAVE A HOUSEHOLD INCOME OF $75K OR MORE (44% HAVE A HHLD INCOME GREATER THAN $100K)
50%+ OF ADULT GUESTS ARE BETWEEN THE AGES OF 25-44
St. CatharinesNIAGARA
Oakville
HAMILTON
Toronto
Cambridge
Kitchener
Woodstock
London SimcoeCayuga
Brantford
GuelphMilton
Stratford
GTA
Burlington
Brampton
Mississauga
It should come as no surprise that 53% of our Festival guests live in Hamilton 20% call Halton home The remaining 27% travel from the GTA, Niagara and throughout southwestern Ontario
0 2 4 6 8 10 12 14 16 AGES OF CHILDREN & YOUTH GUESTS
One (extremely) big and happy family
As a Literary Champion you receive: 4 Strengthened brand affinity4 Recognition as a leader in Corporate Social Responsibility 4 Great ROI
Major Partners (starting at $5,000) Let us customize a plan for you that will:4 enhance our guests’ experience 4 create meaningful connections4 generate brand loyalty 4 widen your customer base4 increase your sales and meet your marketing goals
Co-Branding Options: $2,000+4 Ask about our mid-level co-branding and naming opportunities4 These partnerships are mutually beneficial
Options under $2,0004 On-Site Activation 4 Advertising 4 Sponsorship
Let’s talk about your goals and work collaboratively to customize a program that will deliver measurable results and high impact.
NAMING OPPORTUNITIES
ON-SITEACTIVATIONS
BRAND BUILDING
PRODUCT SAMPLING
OPTION OF CATEGORY
EXCLUSIVITY
CUSTOMIZED PACKAGES
Be a Literary Champion Inspire a love of reading in children and youth that will change lives for the better.