young media lions
DESCRIPTION
YOUNG MEDIA LIONS. ARGENTINA. CHALLENGE. Sense International wants to i mpact young people (18-25) to generate small amounts of support. ABOUT YOUNGER PEOPLE. They are hyper-communicated through social media and over exposed to many conversations. - PowerPoint PPT PresentationTRANSCRIPT
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YOUNG MEDIA LIONS
ARGENTINA
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CHALLENGE
Sense International wants toimpact young people (18-25) to
generate small amounts of support.
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ABOUT YOUNGER PEOPLE
They are hyper-communicated through social media and over exposed to many
conversations.
We need to force a disruptive message to call their attention and engage them through an innovative
approach.
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OUR STRATEGY
We will engage young people through their preferred communication channels
presenting the real stories of Sense International children.
The main characters of the stories will be :
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HIGH & DISRUPTIVE TIPPING POINT
The big idea here is to represent what it feels like being unable to communicate.We will contact young people through whatsapp with a positive emotional video
that will show how the contacts disappear and suddenly a girl helped by SI starts to chat to them and tells her story. She wil ask them to engage with the
dreams of their community.
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HOSTING ENGAGING DREAMSOF THOSE WHO WANT TO LIVE, LEARN AND THRIVE
Posibl. is going to host our cause. We will encourage people to support different cases of boys and girls who are being helped by
Sense International.
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HEADING TO THE DREAMS
Kiip: a way to connect with young people through games.
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A game app that teaches people who to talk with deaf-
blind people through their hands will be recommended by Google Play and Itunes Store. It will cost 1 Euro, all the incomes
are going to Sense International.
DIRECT DONATIONS
Through Spotify we will ask young people to pay 1 euro more for their premium
account that will go directly to Sense
International.
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CAMPAIGN SUMMARY
3 WAYS TO DONATE:
Posibl. Regular Donation
M e a s u r i n g :
1. V i s i t s t o
s e n s e
i n t e r n a c i o n a l
d r e a m s p a g e s
a t p o s i b l e .
2 . A c h i v e d
d r e a m s .