The National Youth Information & Citizenship Charity

Involvement of Young People in Development of Sport & Physical Activity

What we want to achieve…As a universal service, Young Scot works towards a vision where Scotland’s young people aged 11-26 can:

Make informed decisions to support transitions (INFORM)

Enjoy active positive lifestyles and opportunities (ACCESS)

Contribute as assets to their communities (ENGAGE)

Reach positive destinations that give them the opportunity to maximise their aspirations (PROGRESS)

Be celebrated as citizens – locally, nationally and globally (CELEBRATE)

UNCRCGIRFEC

Informed…

Sport & Physical Activity information

Our performance…• 100,000+ visitors on

www.youngscot.org per month

• 35,000+ followers/fans across social media platforms

• Average social reach of 35.7 million

• Average of 110,000 links to content via social media each month

Access…The Young Scot NEC – the key to opportunities and entitlements…

Rewards

Youth Information(Online, Offline, Phone)

LeisureFacilities

Libraries

Proofof Age

Discounts(Local, National,

European)

e-Voting

ConcessionaryTravel

Cashless Catering / e-Purse

570K+ CARDHOLDERS

Young Scot Rewards…

Participate in positive activities...

… such as healthy eating, exercise, volunteering, recycling,

getting involved with projects, informal learning, having their say on issues that affect them

and lots more…

Collect points for participating…

… in a number of different ways, including doing

activities online, collecting voucher codes

at activities and by swiping in with their

Young Scot card.

Get recognition and rewards…

… spend the points they have

accumulated on the new Young Scot platform.

Developing thematic strands…

Core Rewards

Programme

CG2014

Health & Wellbeing?

LAYPLeaving

Care

Low Carbon

Behaviours

Sport: Active

Schools Pilot?

Engagement & Co-designMoving from consultation

to co-production…influencing decision making

Similar models with Police Scotland & Creative Scotland

The future…New information & engagement strategy- Trend analysis – big data- Apps & device driven content

Equalities focus- Codesign models for partners- Active = Locally- Reaching the non-active

Making best use of the card holistically- Rewards and mobile readers - Smart ticketing/transport

Questions?