1. Your 2013 TechnologyTo Do List (C) STEFANIE HAHN | WWW.STEFANIEHAHN.COM | DECEMBER 2012 | @SAHAHN

2. These tools are not all brand-spanking-new but rather aYour 2013 collection of helpful items toTechnolog assist you in getting the joby To Do done each day.ListLets challenge Expect to hear about: Googleourselves to be Analytics, IDX, keywords, Socialbetter in 2013 - toworkBios, HouseLogic, Facebook, Twismarter, earn tter, Docusign, Googlemore money andDrive, responsiveenjoy our jobsdesign, Realtor.com mobileagain.app, goo.gl, rating sites, videotips and content ideas. (C) STEFANIE HAHN | WWW.STEFANIEHAHN.COM | DECEMBER 2012 | @SAHAHN 3. Determine websiteeffectivenessS t a r t mo n i t o r i n gw e b s i t e t r a f f i c , ma k et we a k s , a l wa y sr e me mb e r y o u r ma i nv e g e t m o @SAHAHNo b (C) STEFANIE HAHN |iWWW.STEFANIEHAHN.COM | DECEMBER 2012 |r e j e c t 4. Your Website Determine website effectivenessPut your website to work for you. How do you knowhow effective your website is today? Start tracking Google Analytics - google.com/analyticsGetting Started with Google Analytics (webinarrecording): http://bit.ly/GAweb(Get) Clicky - getclicky.comMore info/getting started: getclicky.com/help (C) STEFANIE HAHN | WWW.STEFANIEHAHN.COM | DECEMBER 2012 | @SAHAHN 5. Your WebsiteInterpreting the information if you are new to this, focus on these things first:1. Visitors look at page views, length of visit, bounce rates2. Traffic Sources examine where they are coming from, which sites are referring3. Keywords what did they type into the search engine to get to your site4. Content Performance what pages visitors are using on your siteWant more? Go here: http://bit.ly/ANAmore(50 Resources for Getting the Most Out of Google Analytics)(C) STEFANIE HAHN | WWW.STEFANIEHAHN.COM | DECEMBER 2012 | @SAHAHN 6. Your WebsiteYou have to start your marketing with your website. Anymarketing you do in print or online should drive trafficto your real estate website so if your websitestinks, this one is for you Get your website up to snuff.Get IDXInclude calls to action/contact formsDont bury your search box (simplify)Give them local dataNo heavy code you want your pages to load fastKnow your keywords/create fresh contentResponsive design (C) STEFANIE HAHN | WWW.STEFANIEHAHN.COM | DECEMBER 2012 | @SAHAHN 7. Create a SocialBio pageA p o r t a b l e a b o u t m e p a g e t h a t l i n k s u pw i t h R e a l t o r .c o m a n dc a n d i s p l a y y o u r c o m m WWW.STEFANIEHAHN.COM DECEMBER /t e sr e (C) STEFANIE HAHN |e n d a t i |o n s 2012 | @SAHAHN t 8. Create Your SocialBio Create a SocialBio pageSocialBios and Realtor.com have teamed up to bringyou the last About Me page you will ever need to fillout. Really.Think of your SocialBios page as the ultimate "about me" pagethat brings together all of your social network profileinformation in one place. If you already have your ownwebsite, your SocialBios page can be linked to appear wheneversomeone clicks to know more about you. Your website visitornever leaves your site and the power of your social networks(common interests, friends in common, etc.) becomes theultimate tool to convert visitors into business referrals. (C) STEFANIE HAHN | WWW.STEFANIEHAHN.COM | DECEMBER 2012 | @SAHAHN 9. socialbios.com/createRealtors can sign up now withan MLS ID & valid NRDS numberat socialbios.com/create. Theagent search tools will initiallyspanFacebook, LinkedIn, Twitter, Google and FourSquare.(C) STEFANIE HAHN | WWW.STEFANIEHAHN.COM | DECEMBER 2012 | @SAHAHN 10. Create Your SocialBioGet recommended -People can recommend youwithout having to sign-in orregister anywhere.Recommendations are reviewedand approved for display byYOU, and can be manually orautomatically broadcasted to theagents online network from onecentral hub with one easy click.(C) STEFANIE HAHN | WWW.STEFANIEHAHN.COM | DECEMBER 2012 | @SAHAHN 11. The Portable PartThe best part your SocialBio the portability grab a widget for your website (iframe oroverlay) in 3 steps!1. Chose the panels to include2. Select Iframe or Overlay3. Copy the HTML (and paste on your site)(C) STEFANIE HAHN | WWW.STEFANIEHAHN.COM | DECEMBER 2012 | @SAHAHN 12. (C) STEFANIE HAHN | WWW.STEFANIEHAHN.COM | DECEMBER 2012 | @SAHAHN 13. Be consistent with emailmarketingAf a s t , c h e a p a n de f f e c t i v e wa y t o s t a yi n f r o n t o f y o u rs p h e r e , c l i e n t s a n doh e r s (b u t o n l y w @SAHAHNt (C) STEFANIE HAHN | WWW.STEFANIEHAHN.COM | DECEMBER 2012 |h e n 14. Email Marketing Be consistent with email marketingYou should be emailmarketing on aconsistent basis.72% report checkingtheir email 6 or moretimes a day and a 20 30% response ratecompared to 1- 2% onpostal mail photo screenshots taken directly from: http://blogsconstantcontact.files.wordpress.com/2011/12/emailmarketing.png(C) STEFANIE HAHN | WWW.STEFANIEHAHN.COM | DECEMBER 2012 | @SAHAHN 15. Email Marketing &HouseLogicNeed content? TryHouseLogic from NAR. Goto members.houselogic.comand login with your NRDS #to access tons of freeconsumer-focused contentthat you can use for emailmarketing, e-newsletters, social sharesand handouts.(C) STEFANIE HAHN | WWW.STEFANIEHAHN.COM | DECEMBER 2012 | @SAHAHN 16. Email MarketingConsider this 1. Lists should be small and specific2. Determine your plan of attack3. Create a schedule4. Write fantastic subject lines5. Focus on connection rather than selling6. Include a web version7. Add social share buttons8. Track your resultsFor more this topic: http://bit.ly/emailmarktips(C) STEFANIE HAHN | WWW.STEFANIEHAHN.COM | DECEMBER 2012 | @SAHAHN 17. Engage effectivelyN o mo r e b r o a d c a s t i n g b e s o c i a l a n d y o u wi l lc o n v e r t (C) STEFANIE HAHN | WWW.STEFANIEHAHN.COM | DECEMBER 2012 | @SAHAHN 18. Engagement Engage effectivelyI know youve been taught to cultivate content, but inyour social media, some level of social is required.Real interaction and actual conversation will ALWAYSwin over posting that listing/open house/virtual tour.Challenge: Get out of your newsfeed and into yourfriend list. Reach out to 5 people a day with somethingmeaningful. Look at their profile, comment on a photoor event and be social. (C) STEFANIE HAHN | WWW.STEFANIEHAHN.COM | DECEMBER 2012 | @SAHAHN 19. Engagement E mp a t h y i s t h es e c r e ti n g r e d i e n t t o a l l(C) STEFANIE HAHN | WWW.STEFANIEHAHN.COM | DECEMBER 2012 | @SAHAHN 20. EngagementStop posting your listings.You can do so much more.Share marketstats, neighborhoodphotos or video, real estateFAQs Engagement Tips: Ask questions Comment thoughtfully Share useful information ALWAYS respond(C) STEFANIE HAHN | WWW.STEFANIEHAHN.COM | DECEMBER 2012 | @SAHAHN 21. Engagement on Zillow & TruliaZillow and Trulia allow you to create free profiles ontheir sites and do some minimal interaction withconsumers. Take the time to set-up profiles on thesesites your consumers are already using them.Set-up free profiles on Zillow and Trulia and answerreal estate questions from local consumers.Stop fighting these sites they are not going away. (C) STEFANIE HAHN | WWW.STEFANIEHAHN.COM | DECEMBER 2012 | @SAHAHN 22. Go as paperless as possibleL e s s p r i n t i n g mo r ed o i n g (C) STEFANIE HAHN | WWW.STEFANIEHAHN.COM | DECEMBER 2012 | @SAHAHN 23. Thing Go as paperless as possibleWith a little preparation, you can move toward apaperless work world:1. Get a DocuSign contract2. Move buyer and seller folders to the cloud3. Create a frequently used cloud folder with docs you often print and share with consumers4. Move your listing presentation to Keynote or SlideShark, Doceri, etc.5. Have a REALLY great website(C) STEFANIE HAHN | WWW.STEFANIEHAHN.COM | DECEMBER 2012 | @SAHAHN 24. Cloud Storagewww.dropbox.comwww.box.netdrive.google.comwww.sugarsync.com(C) STEFANIE HAHN | WWW.STEFANIEHAHN.COM | DECEMBER 2012 | @SAHAHN 25. Can You Exist on Only Your iPad in the Field?Maybe but dont buy an iPadto replace a laptop or desktopcomputer until you are sure.Will your MLS function?Will all of your RE software work?Can you print? At home? At office?Talk to others in your area thatare iPad users and get theskinny from them.(C) STEFANIE HAHN | WWW.STEFANIEHAHN.COM | DECEMBER 2012 | @SAHAHN 26. Stop paying for Microsoft OfficeYo u h a v e o t h e r o p t i o n s e x e r c i s e t h e m a n ds a v e s o me c a s h (C) STEFANIE HAHN | WWW.STEFANIEHAHN.COM | DECEMBER 2012 | @SAHAHN 27. Other Options Stop paying for Microsoft Office drive.google.com zoho.com openoffice.org (C) STEFANIE HAHN | WWW.STEFANIEHAHN.COM | DECEMBER 2012 | @SAHAHN 28. Google DriveCreate MicrosoftOffice like docs(Word, Excel, PowerPoint) and/orupload your MSoffice files to thecloud.(C) STEFANIE HAHN | WWW.STEFANIEHAHN.COM | DECEMBER 2012 | @SAHAHN 29. Google DriveYour documents are alwaysprivate to you by default, butsharing is easy. Click on theblue Share button to open theSharing Settings, enter anemail address, decide onpermissions and click done.(C) STEFANIE HAHN | WWW.STEFANIEHAHN.COM | DECEMBER 2012 | @SAHAHN 30. Live Collaboration Google Docs will tell you when the other person is viewing the document. You can collaborate LIVE within the document itself OR you can chat off to the side >>>(C) STEFANIE HAHN | WWW.STEFANIEHAHN.COM | DECEMBER 2012 | @SAHAHN 31. Google Drive AppThe Google Drive app will let youcreate a new folder, doc orspreadsheet. Plus take a photo toscan something directly to your drive. (C) STEFANIE HAHN | WWW.STEFANIEHAHN.COM | DECEMBER 2012 | @SAHAHN 32. Try a Facebook adI n e x p e n s i v e a n de x t r e me l y t a r g e t e d t oy o u r a u d i e n c e (C) STEFANIE HAHN | WWW.STEFANIEHAHN.COM | DECEMBER 2012 | @SAHAHN 33. Facebook Ads Try a Facebook adFacebook allows you to go directly to your targetaudience and to drive your ad with controlled precision.You can target consumers based on numerous factors: Age Gender Location Engagement happens Intereststhrough the network. Employment Social ads boost recall! Even habits to some extent (C) STEFANIE HAHN | WWW.STEFANIEHAHN.COM | DECEMBER 2012 | @SAHAHN 34. Facebook AdsDetermine your goalsDo your homeworkStart small and targetedWatch the daily progressBe thoughtful and creativeTweak itAsk the reader to take anaction (like or click) and useadvanced connection targetingfor the peer pressure push.For more: http://bit.ly/FBtargeting(C) STEFANIE HAHN | WWW.STEFANIEHAHN.COM | DECEMBER 2012 | @SAHAHN 35. Facebook AdsClick Create an ad to get started Facebook will ask you to chose a destination -basically one of your pages or events OR an outside URL. There is 3 seconds ofdesign involved and then lots of targeting. You will know your cost-per-click onceyouve completed targeting (so you can feel good about your budget). Want to convert? Deliver what you promise in the ad.(C) STEFANIE HAHN | WWW.STEFANIEHAHN.COM | DECEMBER 2012 | @SAHAHN 36. Really be mobileMob i l i z i n g y o u rweb s i t e , r e s p o n s i v ed e s i g na n d t h eRea l t o r .c o m a g e n t -b r a n d e d a p p(C) STEFANIE HAHN | WWW.STEFANIEHAHN.COM | DECEMBER 2012 | @SAHAHN 37. Mobile Traffic Rates Really be mobileMobile network connection speeds grew 66% in 2011and smartphone usage tripled. (cisco)In January 2012, Realtor.com reported that up to 45percent of Realtor.com traffic was coming from mobiledevices on weekends.Our brands are not fairing that well in the app race.However, they can succeed in the mobile space bymobilizing their websites (C) STEFANIE HAHN | WWW.STEFANIEHAHN.COM | DECEMBER 2012 | @SAHAHN 38. Mobile Friendly at ANY SizeSites that are coded with responsivedesign allow the site function and lookfab on ANY size screen. (C) STEFANIE HAHN | WWW.STEFANIEHAHN.COM | DECEMBER 2012 | @SAHAHN 39. DIY MobilizerIf you do not own/control yourown real estate website, youcan turn your homepage orlisting details pages intomobile-friendly pages on yourown.www.google.com/gwt/n (C) STEFANIE HAHN | WWW.STEFANIEHAHN.COM | DECEMBER 2012 | @SAHAHN 40. Appwww.realtor.com/collaborate(C) STEFANIE HAHN | WWW.STEFANIEHAHN.COM | DECEMBER 2012 | @SAHAHN 41. Embrace agent ratingsB e i n f o r me d , g a t h e ry o u r o wnr e c o mme n d a t i o n s , u s eGo o g l e A l e r t s t om a (C) STEFANIE HAHN | WWW.STEFANIEHAHN.COM |w a y 2012 | @SAHAHN n a g e a n d a l DECEMBER s 42. ____The first way to embrace agent rankings is to know they exist.Knowledge is power and you are on top of things like this Thesecond way to embrace rankings is to go on the offensive. Takecharge of your online reputation and manage (when you are able)these postings. Gather your own online recommendations, posteverywhere and use Google Alerts to manage the rest.(C) STEFANIE HAHN | WWW.STEFANIEHAHN.COM | DECEMBER 2012 | @SAHAHN 43. We Rate Everything (C) STEFANIE HAHN | WWW.STEFANIEHAHN.COM | DECEMBER 2012 | @SAHAHN 44. Agent RatingsAgent ratings are not going away. The best defense is agood offense. Use Google Alerts to manage alerts.google.com Gather your own online testimonials & post awayIf you get a bad review, try to respond (whenappropriate) to repair the situation.The good news 90% of consumers trust peerrecommendations. -http://blog.hubspot.com/blog/tabid/6307/bid/16121/Social-Media-Statistics-2011-Video.aspx (C) STEFANIE HAHN | WWW.STEFANIEHAHN.COM | DECEMBER 2012 | @SAHAHN 45. Do video betterY o u c a n d o b e t t e r t h a nav i d e o t o u r o f t h eh o u s e o r p o s t i n g y o u rv i r t u a l p h o t o t o u r a s av d e o . WWW.STEFANIEHAHN.COM | i s u @SAHAHNi (C) STEFANIE HAHN | T u r n t h DECEMBER 2012 | p a 46. A Few Stats (C) STEFANIE HAHN | WWW.STEFANIEHAHN.COM | DECEMBER 2012 | @SAHAHN 47. Video + Real EstateDont shoot a video of the house and dont post yourvirtual tour as a video. Do More. (C) STEFANIE HAHN | WWW.STEFANIEHAHN.COM | DECEMBER 2012 | @SAHAHN 48. Content Ideas1. Two questions (Sellers) What do you love about this home? What attracted you to this neighborhood?2. Profile video unleash your video self on the world, sell it, keep consumer-focused3. Vendor tips get your mortgage person to talk about rates, the pre-qualification process, appraisals, etc. Do this with title, home warranty, home inspectors 4. Market statistics - get local and share market stats (use your MLS reports or 3rd party option)5. Community information show off the communities where you work6. Testimonials ask happy clients to talk about their experience working with you (C) STEFANIE HAHN | WWW.STEFANIEHAHN.COM | DECEMBER 2012 | @SAHAHN 49. Lets Get toWork!We can totally do this (C) STEFANIE HAHN | WWW.STEFANIEHAHN.COM | DECEMBER 2012 | @SAHAHN 50. Thank You!!! Stefanie Hahn stefanie@stefaniehahn.com www.stefaniehahn.net/tech-to-doYour 2013 TechnologyTo Do List (C) STEFANIE HAHN | WWW.STEFANIEHAHN.COM | DECEMBER 2012 | @SAHAHN