your brains on technology: myths and realities
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Your brains on technology: Myths and realities. Daphne Bavelier Univ. of Rochester Director, Brain and Vision Lab Associate Director, Rochester Center for Brain Imaging. Technology use is ubiquitous in our society. From Larry Rosen. Effect of technology on the brain and thus drivers. - PowerPoint PPT PresentationTRANSCRIPT
Your brains on technology: Myths and realities
Daphne BavelierUniv. of Rochester
Director, Brain and Vision LabAssociate Director, Rochester Center for Brain Imaging
From Larry Rosen
Effect of technology on the brain and thus drivers
Technology use is ubiquitous in our society
Not all media are created equalGeneral wisdom carries no weight
Action video game play Enhanced attentional resources Better at focusing on task at hand and ignoring
distraction
Heavy Media Multi Tasking Diminished attentional control Cannot efficiently suppress distracting information
What does it means for driving and safety? Is focus the real issue?
The two extremes of the driver population in terms of attention and distraction
Individuals with superb attentional skills
Individuals that are very easily distracted
Safety Challenge: Take into account individual variability in safety design